【WORLD PARTY CO., LTD.】 Whether it’s the blazing sun or sudden rain. Now is the time to take precautions for the Japanese summer. Introducing new “heatstroke and UV protection items” proposed by outdoor activity brand “KiU”!
World Party Co., Ltd. Press release: June 30, 2025 To the media Whether it’s the blazing sun or sudden rain. Now is the time to take precautions against the Japanese summer. Introducing new “heatstroke and UV protection items” proposed by outdoor activity brand “KiU”! Sales will start from Monday, June 30, 2025 at the KiU official online shop and participating stores.
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-b33653f3d8bda3cb2a249782cb4e165b-3000×2000.jpg Special site KiU, an outdoor activity brand developed by World Party Co., Ltd. (Head office: Sumiyoshi-ku, Osaka City; CEO: Tomio Tomita), will release a new collection on Monday, June 30th, focusing on heatstroke and UV protection measures in preparation for the summer of 2025, when extreme heat is expected nationwide. In recent years, the temperature has continued to rise due to global warming, and the number of people transported to hospital with heatstroke in the summer is increasing year by year. Heatstroke prevention measures have become mandatory in the workplace, and there is a great deal of social interest in this issue. In the midst of this, KiU, which has its origins in midsummer outdoor festivals and knows the harsh heat and sudden rain, has developed products that combine functionality and design. Through three new collections that are not affected by weather or climate, we will comfortably support all summer activities. ■Main product lineup of the three collections Recommended points! – To prevent heatstroke, it is effective to take measures against sunlight and UV rays to prevent body temperature from rising. – All of KiU’s UV-cut collections block over 90% of UV rays. – It is a multi-use item that is water-repellent and waterproof, and can be used in both sunny and rainy weather. 【 UV&RAIN Packable Safari Hat 2ND (K428)】 • Price: ¥2,970 (tax included) • Specifications: UV protection over 90% / Water-repellent and waterproof fabric / Packable / Core brim
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https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-eb6d5aaadebd93459d1740fbeaee31df-1500×1800.jpg [Kiu Protect Hat (K430)] • Price: ¥3,850 (tax included) •
Specifications: UV protection over 95% / Water resistance 15,000mmH2O / Breathability 6,000g / square meter / 24h / Detachable sunshade with mesh / Cool touch on slippery part / Detachable drawstring Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-d7e65ce18c0551097d8912ca92da783e-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-76b180d11d3dba22da2a3bdb4e8bc590-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-5e07af1e735afba5928150d807b545ab-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-b29c3d72e92ffce080073b6ce28d86c9-1500×1800.jpg 【Sunshade Jet Cap 2ND (K429)】 • Price: ¥3,850 (tax included) • Specifications: UV protection 95% or more / Water resistance 15,000mmH2O / Breathability 6,000g/m2 ・24h / Detachable sunshade / Cool touch on slippery part / Detachable drawstring
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-f25604ffb3ef1fe5b0eb95398e343c33-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-7376f0ec35ce47234ca47528582e9dfb-1500×1800.jpg 【 Kiu Compact Umbrella (K417)] • Price: ¥3,850 (tax included) • Specifications: UV protection over 90% / Lightweight and compact palm-sized type / For use in both sunny and rainy weather Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-a396da0681e22392ea29a907bdbc32a0-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-1d96f4fce69e5b1b47bc6c9acde17192-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-e7e40c6d48ad3c03548255d3d38ea3d6-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-eb843f7273e051fac1c80926bf37c667-1500×1800.jpg ＜Quick Dry Collection＞ Recommended points! – The moisture-absorbing and quick-drying function is effective in preventing heat stroke. – People lower their body temperature by using the “latent heat of vaporization” that occurs when sweat evaporates. – By promoting the absorption and evaporation of sweat, it is possible to efficiently regulate body temperature. – Items with a cooling touch function have the effect of further lowering the perceived temperature. – Supports an environment where you can be more comfortable and active even in the heat. 【 Kiu Quick Dry Cap (K431)】 • Price: ¥3,850 (tax included) • Specifications: Moisture wicking and quick drying / UV protection over 90% / Water repellent fabric / Reflector piping
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-d8ee8639c1062e662b9825766401c692-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-b7c7dc18943545e0c148ec43b3e1edf6-1500×1800.jpg 【Kiusan Guard (K469)】 • Price: ¥1,760 (tax included) • Specifications: Water absorption and quick drying function / Uses material that feels cool to the touch / UV protection of 90% or more / All-directional stretch
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-34566f046e8837d59e53bc9a0ef327c6-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-b053e32ffd145eb07b422d0e592a6723-1500×1800.jpg 【Kiu Quick Dry Shorts (K421)】 • Price: ¥4,400 (tax included) • Specifications: Moisture wicking and quick drying / UV protection over 90% / Water repellent fabric / Multi-pockets
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-be69745960624b1958986f5adc0c2d1c-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-7809a453f2ba972db5614e3ed420ff81-1500×1800.jpg 【 Kiu Compression Leggings (K423) • Price: ¥5,720 (tax included) • Specifications: Water absorption and quick drying function / Antibacterial and deodorizing function / UV cut over 99.9% / UPF50 / Omnidirectional stretch
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-fc983a856b0c74972cf8eeb9cf7ae4ab-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-fa46f4a3b9f2ba26c1a61406c9edaff0-1500×1800.jpg [Kiu Arm Cover (K460)] • Price: ¥2,750 (tax included) •
Specifications: Water absorption and quick drying function / Uses material that feels cool to the touch / Over 90% UV protection / Stretch in all directions / Thimble
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https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-eba8731e825a88a12fb01ac4d9197afd-1500×1800.jpg [Kiu Fit Bag (K435)] • Price: ¥3,300 (tax included) • Specifications: Moisture-absorbing and quick-drying fabric used / Mesh fabric on the back / Water-repellent fabric used / Elastic belt for fixing mobile phone and key carabiner inside the bag
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https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-ed09d529a308f2819dabe25dfdd7ca57-1500×1800.jpg ＜AME nimomakezu, HARE nimomakezu Collection＞ Recommended points! – KiU’s highest level umbrella for both rain and sun with 100% UV protection and shading rate, heat insulation and super water repellency – Can be used as both a parasol and a rain umbrella, suitable for all climates – Available in a variety of specifications to suit your needs, including compact, lightweight, durable, and automatic opening and closing. – No sharp tips, for the safety of people passing by. ・An umbrella that embodies the highest level of “gentleness” in the brand’s history 【Not afraid of rain, not afraid of hare】 • Specifications: 100% UV protection (JIS L 1925) / 100% shading (JIS L 1055 A method) / Heat shielding effect (JIS L 1951) / UPF50 Water repellent treatment Water repellency test grade 5 (highest grade JIS L 1092) / Waterproof treatment Water pressure resistance 10,000mmH2O or more (JIS L 1092 A method) • Type 1: Lightweight (KAH01) Price: ¥5,500 (tax included) • Type 2: Light & Slim (KAH02) Price: ¥5,720 (tax included) • Type 3: Automatic (KAH03) Price: ¥6,380 (tax included) • Type 4: Compact (KAH04) Price: ¥4,730 (tax included)
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-3f04ff94211fe04d354aa445da87e135-3000×2000.jpg From the right of the image, 1. Lightweight, 2. Light & Slim, 3. Automatic, 4. Compact ◆Store information: • KiU official online shop: https://kiu-online.jp/collections/uv-protection • Rakuten Market Store KiU : https://item.rakuten.co.jp/wpc-worldparty/c/0000002552/ • ZOZOTOWN store KiU： https://zozo.jp/shop/wpc-kiu/?p_scpid=16529 •
Amazon KiU : https://www.amazon.co.jp/stores/KiUキウ/page/8CF3A153-DD1B-4047-BAEF-46C61AC9E5FB?ref_=ast_bln • Tokyo Special Area: KiU in VIVREGENE (AEON STYLE
Shin-Yurigaoka/VIVREGENE Shin-Yurigaoka) • Kanagawa special area : KiU in WORLD PORTERS • Kyushu Special Area: KiU SHOP IN SHOP AEON Otsu Shopping Plaza • Stores nationwide: Sports Xebio / Mega Sports *Please contact each store directly to inquire about stock availability. “Step forward and enter an exciting new world” KiU is based on the concept that “everything outside the house is outdoors,” and with the season’s theme of “Step forward and enter an exciting new world,” we want you to enjoy outdoor activities on rainy days, sunny days, hot days, and cold days. We will deliver a new experience with a lineup of products that have been enhanced in both design and function. [About KiU]
https://prcdn.freetls.fastly.net/release_image/58622/327/58622-327-1025c0eba365fbc69983d146989fe9ba-378×378.jpg KiU is an outdoor activity brand with its motto of enjoying the place no matter what weather it is. It offers a wide range of products including ponchos, umbrellas, body bags, backpacks, and outdoor goods, and features a design that can be enjoyed in any weather at an affordable price, and high-performance specifications that allow you to reach itchy areas. With the keyword “getting out outside and being outdoors” you can make casual outings even more fun. KiU Official Instagram @kiu.worldparty KiU Official X (ex.Twitter) @kiu_official [About World Party Co., Ltd.] Head office address: 1-2-9 Abiko, Sumiyoshi-ku, Osaka, Osaka Prefecture 558-0014 TEL: 06-6693-2065 President and CEO: Tomita Tomoo Founded: September 1985 Business content: Planning, manufacturing and wholesale sales of rain goods Developed brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / KiU / VEER / L.o.F. design / GUERRILLA by KiU Details about this release *This email will be sent
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