Mash Holdings Co., Ltd. gelato pique Introducing the new “Anniversary Collection” to celebrate your baby’s birthday or special day! On sale from Tuesday, July 1st

【Mash Holdings Co., Ltd.】 【gelato pique】New “Anniversary Collection” to celebrate your baby’s birthday or special day! Released
sequentially from July 1st (Tuesday)
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Mash Holdings Co., Ltd. Press release: June 30, 2025 To the Press [gelato pique] Introducing the “Anniversary Collection” to brighten up your baby’s birthday or special day! To be released sequentially from July 1st (Tuesday) Birthday hats and items perfect for baby showers that embody the spirit of celebration are now available GELATO PIQUE KIDS & BABY, the kids and baby line of the loungewear brand “gelato pique” developed by MASH STYLE LAB Co., Ltd. (Location: Chiyoda-ku, Tokyo / CEO: Hiroyuki Kondo), will be selling the “Anniversary Collection” for special occasions such as birthdays and anniversaries from Tuesday, July 1, 2025 at gelato pique stores nationwide, the gelato pique official online store, the MASH STORE app, and the EC department store USAGI. It will be released sequentially online.
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-ca533a6affaa0c5155ba668f1d68a9e9-1201×560.jpg “A piece of clothing that will gently envelop you on this special day.” Anniversary collection for babies, perfect for birthdays and anniversaries. Soft, fluffy knitwear, a birthday hat with “Happy Birthday” and sparkling star embroidery. The “Baby Bear” series includes adorable items such as loungewear and accessories, sprinkled with pacifier and baby bottle motifs. A special outfit for your child or a gift filled with your thoughts for your precious baby. https://img.youtube.com/vi/ITC5IGRyJfk/sddefault.jpg
https://www.youtube.com/watch?v=ITC5IGRyJfk ■Product introduction ・Birthday hat
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-0157b915bedef9dd51d3c3e99d9e860f-1666×2500.jpg A birthday hat to brighten up a special day, such as a half birthday or birthday photo. Made of soft and light ‘Airy Moco’ material. The embroidery of “Happy Birthday” and the colorful star motif enhance the celebratory mood. The frills on the hem make the area around your child’s face look soft and adorable. This is a special item that will make your home photos even more special. ■【BABY】Airy Moco Anniversary Hat Price: ¥4,840 Size: F Color: OWHT/PNK *PNK is not available at directly managed stores nationwide. It is only available at GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya store and online. ・Crown Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-adb5fe67ef39ccd9524e5d9ad43e5c34-1666×2500.jpg A crown with eye-catching logo embroidery and colorful star
embroidery. The soft and gentle ‘Airy Moco’ material fits your baby’s head gently. The size can be adjusted with the belt on the back, so you can use it for a long time as your baby grows, not only for their first birthday, but also for half-birthdays, anniversaries, and celebrations for siblings. This is the perfect item for special moments that you’ll want to capture in a photo. ■【BABY】Airy Moco Anniversary Crown Price: ¥4,180 Size: F Color: OWHT/PNK *PNK is not available at directly managed stores nationwide. It is only available at GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya store and online. ・Poncho
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-b4f6b32fd30856f361d0195c6dadce0e-1666×2500.jpg A poncho studded with colorful star jacquard that will brighten up your child’s face. The “Airy Moco” material has a moisture-wicking function that quickly absorbs sweat, and it is fluffy, light, and comfortable to wear. The colorful logo embroidery on the hem is also a highlight. ■BABY Airy Moko Colorful Star Poncho Price: ¥7,920 Size: 70/80 Color: OWHT
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-eba2abfb94ba1aff7c346be032eef8fd-1666×2500.jpg This vest features colorful star jacquard and logo embroidery. Easy to put on and take off, it will quickly transform your everyday clothes into something special. The unisex white coloring makes it a great gift for baby showers. ■BABY Airy Moko Colorful Star Vest Price: ¥6,380 Size: 70/80 Color: OWHT ・Bear backpack
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-8bdeaa4838e06fcf9b62e6f20f940bfc-1666×2500.jpg A backpack with an adorable bear motif wearing a birthday hat. Made of light and soft ‘airy moco’ material. The hat and shoulder straps are removable, so it can also be used as a stuffed animal. It can be used as a prop for commemorative photos or as a toy for children, depending on the scene. ■【KIDS】Airy Moco Anniversary Bear Backpack Price: ¥6,930 Size: F Color: OWHT/PNK *PNK is not available at directly managed stores nationwide. It is only available at GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya store and online. ・Rattle
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-37c49916ac2ca5ab093f48887a8400b2-1666×2500.jpg A rattle with bells made of ‘Airy Moco’ material. The donut shape makes it easy for babies to hold, and the gentle sound of bells rings out every time you shake it. This rattle, with its soft, fluffy texture and adorable bear expression, is perfect for your home or as a gift for a baby shower. ■【BABY】Airy Moco Anniversary Bear Rattle Price: ¥2,970 Size: F Color: OWHT/PNK *PNK is not available at directly managed stores nationwide. It is only available at GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya store and online. ・Anniversary Series Baby Bear Pattern Cut and Sew
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-19d80fe8d9730299f9a13edc6b967e78-1666×2500.jpg A cute cut-and-sew item with a baby-themed bear motif all-over pattern. The adorable motifs unique to babies, such as pacifiers, diapers, crawling, and baby bottles, are scattered all over the bag. Recommended as a birth preparation item or a gift for a birth celebration. The newborn rompers can be worn as a rompers or a dress all by changing the buttons on the bottom. The rompers can be used for checkups and outings, while the dress all can be used for time spent at home. These are convenient items for times when diaper changes are required frequently. ■Newborn baby bear 2WAY all Price: ¥6,380 Size: 50 Color: OWHT ■【BABY】Baby Bear Bib Price: ¥2,970 Size: F Color: OWHT ■【BABY】Baby Bear Blanket Price: ¥5,390 Size: F Color: OWHT ・Baby Bear Romper
https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-fb6af9c978c54f37badb56b5e1d92d73-1666×2500.jpg A romper with a round collar and balloon silhouette that accentuates the cuteness of your baby. It can be used as loungewear, as well as dressing up for home parties and anniversaries. Made of 100% cotton cut and sewn material that is soft to the touch. ■【BABY】Baby Bear Rompers Price: ¥5,940 Size: 70/80 Color: OWHT *All prices include tax ■Product information ■Collection name: GELATO PIQUE KIDS & BABY [Baby Anniversary Collection] ■Release date ・National directly managed stores: Released sequentially from the opening time of each commercial facility on Tuesday, July 1, 2025 ○Release stores on Tuesday, July 1: GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya store, gelato pique Nihonbashi Takashimaya S.C. store, gelato pique Tamagawa Takashimaya S.C. store, gelato pique Hankyu Umeda main store ○ July 3rd (Thursday) release stores: other stores nationwide ・The following online stores: Released from 12:00 (noon) on Tuesday, July 1st, 2025 ■Sales Channels (Online and App) ・gelato pique official online store
(https://gelatopique.com/) ・Mash Group official app “MASH STORE” ・USAGI ONLINE(https://usagi-online.com/floor/gelatopique/) ■Sales channel (store) ・GELATO PIQUE KIDS & BABY Matsuzakaya Nagoya Store ・GELATO PIQUE nationwide directly managed stores
(https://gelatopique.com/Page/shoplist.aspx) ・USAGI ONLINE
STORE(https://usagi-online.com/storeinfo/) 【gelato pique】 Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-3294b63dc98e10e57e8b6379efe70fa1-624×399.jpg Debuted in the fall of 2008 from Mash Style Lab Co., Ltd. The concept is “dessert for adults.” We deliver loungewear with original coloring and designs, but also with a focus on the feel and functionality of the fabric. A free-standing store will open in New York in the fall of 2018. It is a global brand loved by many people both in Japan and overseas. ≪Official SNS≫ Instagram:
https://www.instagram.com/gelatopique_official/ X:
https://twitter.com/_gelatopique Facebook:
https://www.facebook.com/gelatopique/ 【GELATO PIQUE KIDS & BABY】 Warmth and a pleasant feel from the day they are born. The comfort of Gelato Pique is sure to bring a smile to children’s faces. Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3385/18505-3385-ab6547445028aeb6dccb3bcd6e5f9249-616×397.jpg gelato pique’s kids and baby line debuted in the fall of 2008 from Mash Style Lab Co., Ltd. Just like gelato pique, which values ​​original coloring and designs, and is particular about the feel and functionality of the textiles, the line offers clothing and goods in a variety of sizes that are soft to wear even on the delicate skin of newborn babies and children. ≪Official SNS≫ Instagram:
https://www.instagram.com/gelatopique_kids_baby/ X:
https://x.com/_gelatopique Facebook:
https://www.facebook.com/gelatopique/ More information about this release *This email was sent automatically, so please do not reply.