BRAND OFF will open its strategic base, “BRAND OFF Shinjuku Store” on July 12th, stocking the finest products from the globally trusted brand “CHECKED IN JAPAN”!

BRAND OFF to open strategic base “BRAND OFF Shinjuku Store” on July 12th, stocking the finest products from the globally trusted brand “CHECKED IN JAPAN”! ​
K-BRANDOFF Co., Ltd. Press release: June 30, 2025 To the media BRAND OFF will open its strategic base “BRAND OFF Shinjuku Store” on July 12th, stocking the finest products from the world-renowned “CHECKED IN JAPAN” brand! ～To a diverse customer base both domestically and internationally. Providing reliable “brand reuse” and “fun shopping experience” K-BRAND OFF Co., Ltd. (Kanazawa City, Ishikawa
Prefecture), a part of the Komehyo Holdings Group, which is the No. 1 brand reuse market share (※1) in handling second-hand brand bags, watches, jewelry, etc., will grand open the “BRAND OFF Shinjuku Store” on Saturday, July 12, 2025, as a strategic base to capture a diverse customer base in the Shinjuku Station (※2) area, which boasts the world’s highest passenger numbers. ＜Open special page＞
https://www.brandoff-store.com/Page/Shinzuku.aspx ※1 “Reuse Market Data Book 2024” (Researched by Reform Industry Newspaper Co., Ltd.) ※2 Guinness World Records (Record name: “Busiest station with the most passengers”) https://www.guinnessworldrecords.jp/world-records/busiest-station
https://prcdn.freetls.fastly.net/release_image/108032/59/108032-59-c526292ffc0c0abee67cfa937524dc9f-1576×887.jpg ■Background of the store opening: Accelerating growth by opening a store in the Shinjuku Station area, which boasts the world’s highest number of passengers Japan’s tourism market is booming, with the number of foreign visitors to Japan reaching an all-time high in April 2025 (※). In response to this market environment, a new store will open in the Shinjuku Station area, which boasts the world’s highest number of passengers. This store opening is aimed at business growth in the eastern Japan area, and aims to expand the business by acquiring a new customer base different from the existing Ginza main store. * Announced by Japan National Tourism Organization (JNTO) Number of foreign visitors to Japan (estimated as of April 2025) noopener”>https://www.jnto.go.jp/news/press/20250521_monthly.html ■The value offered by “BRAND OFF Shinjuku Store”
https://prcdn.freetls.fastly.net/release_image/108032/59/108032-59-001805f4d2e7376fe36145c388f3edc1-1248×1403.png
https://prcdn.freetls.fastly.net/release_image/108032/59/108032-59-ecf68144e9018433dc4b6a037a6034bb-993×1117.jpg Reliable products: Globally recognized “Checked in Japan” products We place the utmost importance on quality and reliability so that a wide range of customers can enjoy shopping with peace of mind. We have strategically strengthened our mid-priced brands, such as Louis Vuitton and Chanel, which are in particularly high demand, and from the extensive lineup of the globally recognized “Checked in Japan (authenticated in Japan)”, customers can choose products with genuine value with peace of mind. Shopping experience: Fun and multilingual staff for peace of mind In order to provide enjoyment for a diverse range of customers, the store has been designed to be a playful space that incorporates the glow of neon lights, overturning the
conventional wisdom of brand reuse stores. We provide not only the opportunity to search for products, but also the enjoyment of spending time in the space. In addition, we have staff on-site who can speak multiple languages, so customers from overseas can feel at ease and enjoy their time to their heart’s content. “BRAND OFF Shinjuku store” store overview Grand opening date: Saturday, July 12, 2025 Location: 3-5-3 Shinjuku, Shinjuku-ku, Tokyo Products handled: brand bags, jewelry and precious metals, watches Business hours: Sunday to Thursday 11:00-20:00 (purchase reception hours 11:00-19:00) Friday, Saturday, public holidays 11:00-21:00 (purchase reception hours 11:00-20:00) Store details page:
https://www.brandoff.co.jp/shop_list/shop.php?shop=012_shinjuku Company Overview Since its predecessor was founded in 1993, K-Brand Off Co., Ltd. has been actively expanding its business both
domestically and overseas. Headquartered in Kanazawa City, Ishikawa Prefecture, K-Brand Off Co., Ltd. is a wholly owned subsidiary of the Komehyo Holdings Group, which has the largest share of brand reuse. The company operates “BRAND OFF,” which sells and buys luxury brand bags, watches, jewelry, precious metals, and clothing, as well as “JBA,” an auction business for secondhand dealers. “BRAND OFF” is not only available in Japan, but also has stores in Hong Kong, Taiwan, and Shanghai through local subsidiaries. Company name: K-Brand Off Co., Ltd. Representative: President and CEO Yuya Yamauchi Head office location: 2-5-17 Shinkanda, Kanazawa City, Ishikawa Prefecture U R L : https://www.brandoff.co.jp/ Business description: Retail, purchase and wholesale business of luxury brand bags, watches, jewelry, precious metals and clothing, as well as domestic and international mail order business, auction business for secondhand dealers, pawn business *This email was sent automatically, so please do not reply.