Haruyama, business wear designed to keep you cool in the Japanese summer “NEW BIZ WEAR” 2nd commercial will start airing on Tuesday, July 1st Iwata Takanori switches from sauna-like heat to cool

Haruyama, business wear designed for the hot summer “NEW BIZ WEAR” to cool you down in Japan’s summer heat, the second commercial will start airing on Tuesday, July 1st Iwata Takanori switches on the cool switch from the sauna-like heat ​ Image
URL: Haruyama Holdings Co., Ltd. Press release: June 30, 2025 Haruyama, business wear for the heatwaves of summer in Japan “NEW BIZ WEAR” 2nd commercial will start airing on Tuesday, July 1st Iwata Takanori switches on the cool switch from the sauna-like heat
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https://prcdn.freetls.fastly.net/release_image/30981/609/30981-609-5b0b4cefe55b4322cf275d344415ad36-1920×1080.jpg Haruyama Shoji Co., Ltd. (Head office: Okayama City, Okayama Prefecture, Chairman and CEO Haruyama) supports and encourages the health of business people. We are pleased to announce that Haruyama (Masashi) will be broadcasting the second commercial for “Haruyama NEW BIZ WEAR”, a summer business wear that keeps you cool in the Japanese summer, which has been airing on TV since May, with Iwata Takanori as its ambassador. ■The situation of spending the scorching heat in a suit is expressed in a sauna. Pay attention to Iwata’s facial expression as he endures the heat and the change in his facial expression after he switches to cool. This new commercial is the “Sauna” version, The situation of a business person wearing a suit in midsummer is likened to entering a sauna in a suit. The content lightly conveys the point that Haruyama’s business wear, which has the function to keep you cool and comfortable even in such heat, can “Cool Switch”. At the same time, Iwata’s outfit conveys the neat look that can only be achieved at a specialty store. ■Second installment: New CM overview ・Title: “Sauna” edition ・Starring: Takanori Iwata ・CM song: “Step to the Moon” by Takanori Iwata ・Broadcast start date and broadcast area: Broadcasting will begin from Tuesday, July 1, 2025 Broadcast areas: Osaka, Kyoto, Nara, Shiga, Wakayama, Hyogo, Okayama, Kagawa, Hiroshima, Yamaguchi, Tottori, Shimane, Ehime, Kochi, Fukuoka, Nagasaki ・Video URL: “Sauna” version (15 seconds)
https://youtu.be/Ahm4hnHLElA ・Making URL :https://youtu.be/a-pxxTASWpo ・Interview URL: https://youtu.be/MVyAa6Az_FA *Available to watch on the official YouTube channel from midnight on Tuesday, July 1st. ■New CM cut material Sauna version
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https://prcdn.freetls.fastly.net/release_image/30981/609/30981-609-8854992a955c1e07367c647010f763d6-1920×1080.jpg ■ “Haruyama NEW BIZ About “Haruyama NEW BIZ WEAR” As business casual fashion spreads, the way workers dress has become more diverse, and some people are unsure of what to wear. Furthermore, Japan is experiencing record-breaking summer heat, sweltering heat, and sticky humidity. With a suit, it’s like being in a sauna. So, based on our many years of experience supporting business people with suits, Haruyama proposes “Haruyama NEW BIZ WEAR” as a new standard for business wear, combining comfort and a neat appearance. ■Products worn by Takanori Iwata
https://prcdn.freetls.fastly.net/release_image/30981/609/30981-609-ee8ce7754799cae6dd1a91dc126322e6-1763×2700.jpg [A high-cost-performance outfit that is both cool and stylish] AIR SUIT (lightweight set) Price: 9,000 yen (top and bottom) (9,900 yen including tax) Color: Black, navy, heather gray, heather blue Size: S-LL, ABS-ABLL i-shirt Cool – Ray block(R) – (Heat-shielding i-shirt: wearable parasol) Price: 5,690 yen (6,259 yen including tax) Colors: White, blue, gray, purple, pink, navy Sizes: S to 5L ※rayblock(R) is a registered trademark of Toyobo Fibers. ■Haruyama NEW BZI WEAR special site https://haruyama.jp/contents/haruyama/h/newbizwear/ *This email has been sent automatically, so please do not reply.