Luxel Co., Ltd. HIGHPHEN, a “secret closet” that collects brands not sold in Japan, will open its second store in Shinsaibashi, Osaka on June 21st

【Luxel Co., Ltd.】 HIGHPHEN, a “secret closet” that collects brands not yet released in Japan, opens its second store in Shinsaibashi, Osaka on June 21st ​ Luxel Co., Ltd. Press Release: June 30, 2025 Attention Media Members HIGHPHEN, a “secret closet” that collects brands not sold in Japan, will open its second store in Shinsaibashi, Osaka on June 21st. Sapporo main store has increased its SNS followers by 7 times in the first year since opening. The “high cost performance x exquisite rare items” experience realized by the introduction system x the upper floors is expanded to Kansai. HIGHPHEN (operated by Ragcel Co., Ltd. / representative Tsukuda Kazuki), a select shop that purchases high-end brands that are not available in Japan or officially announced through its own routes, will open its second store in Shinsaibashi, Osaka on Saturday, June 21, 2025, following the opening of its Sapporo main store in March 2024. By attracting customers mainly through referrals with minimal advertising and by using “air floors” to save on rent, the store offers luxury items at affordable prices. This is the first time the store has landed in Kansai, and the store will prioritize the introduction of brands that are not yet available in the region, aiming to be “the rarest closet in Kansai.”
https://prcdn.freetls.fastly.net/release_image/165119/1/165119-1-8089eca9a04dbe600ec250cbf2aef6b2-2073×2700.jpg In the luxury market, “concerns about authenticity” and “rising prices” have become evident as customer issues due to the expansion of parallel imports and EC use. On the other hand, the need for “unique rarity” is increasing year by year due to the penetration of SNS. In this environment, HIGHPHEN 1) purchases officially unreleased items through its own buyer network, 2) achieves high cost performance with a referral system that reduces advertising costs and an aerial floor model, 3) provides a secret closet experience that creates “discovery and surprise” when customers visit the store. The number of SNS followers at the Sapporo main store has increased by about 7 times in the first year since opening, and fashion lovers from all over the country visit the store mainly through word of mouth and referrals. In response to many requests from the Kansai area, we have decided to open a store in Shinsaibashi, Osaka.
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https://prcdn.freetls.fastly.net/release_image/165119/1/165119-1-37727250a9f43a8f629167f085aa1f5d-1567×1045.jpg New store overview Store name: HIGHPHEN Osaka store Location: Kamiya Building 2F, 1-8-23 Nishi-Shinsaibashi, Chuo-ku, Osaka, Osaka 542-0086 Opening date: Saturday, June 21, 2025 The Osaka store will follow the “air floor introduction-centered” model cultivated at the Sapporo main store, while expanding the lineup to reflect the trend
sensitivity unique to Kansai. We will create a sales floor where you can enjoy an experience like a “treasure hunt” every time you visit the store. Characteristics and Differentiation Points 1. Abundant items not yet released in Japan or officially announced We purchase from trusted partners around the world through our own routes. We always have rare items that can only be found here. 2. Achieve “high cost performance” through an introduction system by using floors above the ground We select floors above the ground on the second floor and minimize advertising costs. We make it possible to offer brand-name products at affordable prices. 3. Discover brands that are new to the area We actively select attractive brands that are not yet distributed in Japan. Every time you visit, you will have a new discovery. 4. Get the latest information on Instagram Limited events and the latest arrivals are posted on the official Instagram (@highphen__) from time to time. Follow us to get the latest information. Future outlook and owner’s comments Representative Kazuki Tsukuda says the following: We launched HIGHPHEN with the idea of ​​”collecting the best things from around the world and building a bridge between Japan and the world.” While many people feel uneasy about purchasing brand-name products online, we want to expand the number of places nationwide where customers can feel safe picking up products in our brick-and-mortar stores. We will continue to develop stores that are full of
excitement, such as the chance to find bargains and great deals on gifts.
https://prcdn.freetls.fastly.net/release_image/165119/1/165119-1-4292147830189ea56a69622e38f61521-1567×1045.jpg Company Profile Luxel Co., Ltd. Address: 2F Terrace Hokudaimae, Kita 12-jo Nishi 4-1-14, Kita-ku, Sapporo, Hokkaido 001-0012 Established: December 2023 Representative Director: Tsukuda Kagetsugetsu Business: Apparel retail and wholesale, operation of select shop “HIGHPHEN”, real estate business Contact information for this release Urushi Co., Ltd. Mobile phone: 080-1875-7889 Contact: Taigo Sumiya MAIL: taigo.sumiya@urushi-inc.com *This email has been sent automatically, so please do not reply.