SHEIN has appointed Honda Hitomi, also known as HITOMI, an artist active in Japan and Korea, as its model for the summer season of 2025.

SHEIN’s 2025 summer season model is Honda Hitomi, also known as “SAY MY NAME,” who is active as an artist in both Japan and Korea. ​
ROADGET BUSINESS PTE. LTD. Press release: June 30, 2025 SHEIN’s 2025 summer season model is Honda Hitomi, also known as “SAY MY NAME,” who is active as an artist in both Japan and Korea. HITOMI appears at the “SHEIN 2025 Summer Season Model Press Conference”! Trend shops “FRIFUL” and “Dazy Weekend” announce 20 trend outfits for this summer SHEIN Group (https://www.sheingroup.com/) provides its fashion and lifestyle online shopping service SHEIN in over 150 countries and regions (as of the end of May 2025) through its website and app. SHEIN held the “SHEIN 2025 Summer Season Model Press Conference” at RAND Omotesando in Omotesando, Tokyo. At this presentation, we announced that Honda Hitomi, also known as “SAY MY NAME” HITOMI, who is active as an artist in both Japan and Korea, will be the “SHEIN 2025 Summer Season Model,” and unveiled her
collaboration items with SHEIN for the first time. On the day, following the opening remarks, we explained our future initiatives based on the “Voluntary Declaration of Consumer Orientation” and “ESG Report” published by SHEIN this year. After that, HITOMI appeared and showed off a fashion coordination that reflected the tastes of both Korea and Japan. This time, we talked about the key points of the SHEIN x HITOMI collaboration items and also performed a dance challenge. ■HITOMI appears! In the talk session with HITOMI, she commented with a smile about this collaboration collection, “I was able to try out unique fashion that I don’t usually try, and I feel like I’ve taken on a new adventure. I also had fun shooting the collaboration video.” She also shared her enthusiasm for being appointed as the season’s model, saying, “I would like to take this opportunity to propose and promote a trendy style that can be easily enjoyed. I would like to find fashion that I can enjoy in my own way and share it with everyone.” In addition, when asked about the features of this collection, he said, “It has a summery, relaxed feel, and can be enjoyed in a wide range of styles, from casual to unique. Another appeal is that the items can be freely combined.” The venue was filled with a peaceful atmosphere from start to finish.
■Collaboration commemoration! A giveaway campaign was announced where participants could win goods autographed by HITOMI and outfits. In addition, a giveaway campaign was announced at the venue where participants could win autographed goods and outfits worn by HITOMI by lottery. After the event, a preview of 20 outfits was held at the showroom “SHEIN TOKYO” from five trend shops, including SHEIN’s popular trend shops “FRIFUL” and “Dazy Weekend”.
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https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-04da069e9c8c457ecdaee967f7cd2d54-320×212.png ■For a limited time, the showroom “SHEIN TOKYO” in Harajuku, Tokyo will be featuring a “SHEIN × HITOMI” collaborative design, with HITOMI’s autograph on display! SHEIN TOKYO, a showroom in Harajuku, Tokyo, will be renovated with a “SHEIN × HITOMI” collaborative design for a limited time. In addition, HITOMI’s collaborative coordination will be exhibited for a limited time. HITOMI also visited the store to view the collaborative collection and signed it in her own hand.
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https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-ba7770433fc15f3af4eba607e9fd63ca-410×274.png ■Celebrating the appointment of the season’s model! Campaign starts on Friday, June 20 To celebrate HITOMI’s appointment as SHEIN’s summer 2025 season model, we will be holding SHEIN JAPAN’s first photo card campaign, a showroom-only album campaign, and a campaign where you can purchase SHEIN products at a discount with a coupon commemorating her appointment as a season model. In addition, we will be holding a lottery to win a 30,000 yen gift card that can be used at SHEIN and a coordination worn by HITOMI from those who post with a designated hashtag on SHEIN’s official SNS. ◆Up to 25% off! Special coupon details Period Friday, June 20, 2025 – Thursday, July 31, 2025 How to use Enter coupon code “SMNHITOMI” when purchasing the product Applicable items All products sold at SHEIN are eligible (excluding some products) Discount rate 15% off for purchases over 3,000 yen 20% off for purchases over 6,000 yen 25% off for purchases over 10,000 yen URL https://jp.shein.com/campaigns/sheinxhitomi Coupon code SMNHITOMI *Can be used up to 3 times per account ◆【Seasonal Model Inauguration Commemoration】A first for SHEIN JAPAN! Photocard Campaign Overview Application Period Friday, June 20, 2025 to Thursday, July 3, 2025 at 23:59 How to apply Those who purchase 3,000 yen or more of
“SHEINxHITOMI” collaboration products on the SHEIN app or website will receive a 5-piece photo card set on a first-come, first-served basis. Benefits 5-piece photo card set
https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-28cc945971be66be55b3d07c105da24d-997×481.jpg In addition, this time we will also start a giveaway campaign where you can win goods autographed by HITOMI. ◆We will give away outfits worn by HITOMI, autographed goods, and gift cards by lottery on social media! Campaign overview Application period Friday, June 20, 2025 to Saturday, June 28, 2025, 23:59 How to apply 1. Enter your favorite “Trend Shop HITOMI” keyword in the SHEIN app or web (e.g. “FRIFUL HITOMI”) 2. Check out the HITOMI collaboration items 3. Comment on the campaign post on SHEIN’s official SNS (X/Instagram) 4. Include the following four points in your comment – HITOMI outfit from your favorite trend shop – #SHEINxHITOMI #SHEINtrends #sheincontest – Your desired prize (Prize A-D) – @mention 3 friends Gift Contents A Prize: Gift card of 30,000 yen x 30 people B Prize: Polaroid signed by HITOMI x 2 people C Prize: Photo album signed by HITOMI x 3 people D Prize: Outfit worn by HITOMI x 5 people *The above is the total number of winners for X and Instagram. Please check each SNS post for details. Number of winners 40 people ◆Only 3 steps! Receive a
showroom-exclusive HITOMI`S album! SNS campaign overview Application period Friday, June 20, 2025 – Thursday, July 31, 2025 How to apply 1. Download and register for the SHEIN app 2. Take a photo at the SHEINxHITOMI special exhibition corner at SHEIN TOKYO 3. Post to the designated SNS (X, Instagram, TikTok) with the hashtags “＃SHEINtrends” and “＃SHEINxHITOMI”
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https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-e1da8cd0240a7f6beaab425e7dad29c7-406×290.png *For details, please check SHEIN’s official SNS. *The offer will end once all prizes have been distributed. *Each person is limited to one participation. *Please refrain from reselling or transferring prizes. 1/2F b-town, 4-25-9 Jingumae, Shibuya-ku, Tokyo 150-0001
https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-be54ae8a76aa0c7c8c167019b16c4aef-280×210.png ・6 minutes walk from Meiji-Jingumae (Harajuku) Station on the Tokyo Metro Fukutoshin Line/Chiyoda Line ・10 minutes walk from JR Harajuku Station ■HITOMI (SAY MY NAME) profile
https://prcdn.freetls.fastly.net/release_image/84888/234/84888-234-47ff7179e99a50fa5467c84762dd0f5f-184×271.png Former AKB48 and IZ*ONE member, she was active in Japan and Korea for 10 years. In October 2024, she will debut as the leader of SAY MY NAME, a multinational girl group produced by JAEJOONG. ■Introducing SHEIN SHEIN is a global online fashion and lifestyle brand. We offer a wide range of affordable items from our own brand of apparel and from suppliers around the world. Headquartered in Singapore, the company’s mission is to bring the charm of fashion to everyone, and it is driving cutting-edge on-demand production methods to create a smart, future-oriented fashion industry. ■Company profile Company name: SHEIN Group U R L :https://jp.shein.com/ Corporate site URL:
https://www.sheingroup.com/ Instagram:
https://www.instagram.com/shein_japan/ LINE official account: https://page.line.me/142khvkx App download fee: Free App download URL: https://shein.top/aky6icg Supported OS :iOS/Android
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