Valentino Garavani unveils campaign for ‘Viva Superstar’ bag

Valentino Garavani Announces ‘Viva Superstar’ Bag Campaign ​ Valentino Japan Co., Ltd. Press Release: June 30, 2025 Attention Media Members Valentino Garavani announces campaign for ‘Viva Superstar’ bag
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-fa8a633f0857fe5b5dec59466db51ca3-3900×2194.jpg Monday, June 30, 2025, Milan -Maison Valentino unveils the third chapter of a trilogy dedicated to its signature bags. After the ‘Nellcôte’ and ‘Vain’, the final chapter celebrates Valentino Garavani’s ‘Viva Superstar’, reinterpreted through a unique and evocative visual language.
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-3b21485bb959d1b1ee753f9518e80233-3900×2194.jpg
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-f7086ad9c3c5c7761164a1a693750f39-3900×2194.jpg creative Conceived by director Alessandro Michele and photographed by Drew Vickers, the campaign presents cinematic black and white images that combine mystery and sophistication. It captures a woman walking through a fictional city, her face obscured by her flowing hair and a Viva Superstar bag. Whether striding with purpose or hiding from the gaze and invisible lenses, the protagonist’s refusal to reveal her true face embodies a captivating, enigmatic elegance.
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-7a1a8bc22ee8f57a1a2eea12ac9cc076-1320×1980.jpg ‘Viva Superstar‘ Small Tote ￥ 386,100 (tax included)
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-2b5c9806b2c3725cac1d2804de17d287-1800×2700.jpg ‘Viva Superstar’ Small Duffel Bag ¥412,500 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-0d9220e562add04ce9f4da2fe3670c78-2134×2700.jpg ‘Viva Superstar‘ Medium Tote ¥438,900 (tax included)
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-2f778013c76dd60a1472e672516ffe49-2134×2700.jpg ‘Viva Superstar’ Belt Bag ¥264,000 (tax included) Valentino Garavani ‘Viva Superstar’ Bags With its distinctive oversized V logo, the Valentino Garavani ‘Viva Superstar’ family continues to express a retro spirit inspired by the 1970s art scene. This season, the collection offers a richer color palette, with a new vibrant red and black color combination joining the existing combinations of smooth buttery white and black and rich black and brown. Iconic silhouettes are reinterpreted in a variety of new materials, including precious skin. In addition, two new silhouettes that combine functionality and style will be introduced: a compact crossbody camera case with a chain and leather shoulder strap, and a belt bag with an adjustable chain that can be used as both a crossbody and a shoulder bag. These new shapes add to the small duffel bag introduced in the Spring/Summer 2025 collection ‘Pavillon des Folies’, further reinforcing the multifaceted attitude of the family.
https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-2e4f98e673a32e67b7fd28190cf9e02f-1920×2429.jpg ‘Viva Superstar’ Crochet Medium Tote ¥264,000 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/101366/220/101366-220-f440abca75d0a86c63d0705e9f68e28e-1920×2429.jpg ‘Viva Superstar’ Crochet Small Tote ¥193,600 (Tax included) Valentino Garavani ‘Viva Superstar’ Crochet A new item for the summer season, ‘Viva Superstar’ Three raffia crochet tote bags have been added, expressing the energy of the family in a softer way. The handmade bags, available in large, medium and small sizes, each feature an embroidered V logo and express the charm that symbolizes the family in a lighter, more tactile way. #ValentinoGaravani #VivaSuperstarBag *This email has been sent automatically, so please do not reply.