Levi Strauss Japan Co., Ltd. Levi’s(R) is once again participating as an official supporter of FUJI ROCK FESTIVAL this year!

【Levi Strauss Japan Co., Ltd.】 Levi’s(R) is an official supporter of FUJI ROCK FESTIVAL again this year!
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Levi Strauss & Co. Japan Co., Ltd. Press release: June 30, 2025 To Members of the Media Levi’s(R) is once again an official supporter of FUJI ROCK FESTIVAL this year! Support the release of collaboration items, the appearance of customization booths at the venue, and the “Rookie A Go Go” stage that discovers artists who will create the future!
https://prcdn.freetls.fastly.net/release_image/46510/139/46510-139-76a07aca0e3784aed59c4850b23a95d3-244×156.png Levi’s(R) is participating as an official supporter of FUJI ROCK FESTIVAL again this year! Collaboration items will be on sale, customization booths will be set up at the venue, and And support the “Rookie A Go Go” stage, which will unearth artists who will shape the future!
https://prcdn.freetls.fastly.net/release_image/46510/139/46510-139-8bf24bd84bf2e552a0d99c5ba5147c13-1920×1228.jpg June 27, 2025 – Tokyo Levi’s(R) will be We will participate as an official supporter in FUJI ROCK FESTIVAL’25, Japan’s largest outdoor rock festival, which will be held at Naeba Ski Resort in Yuzawa, Niigata Prefecture on Sunday, July 27th. This year marks the 28th anniversary of the festival, and Levi’s(R) supported the festival from its first event in 1997 until 2005. This year marks the second consecutive year that Levi’s(R) has supported the festival, following its return as a sponsor in 2005. Levi’s(R) has always evolved in line with the culture of the times in its more than 150-year history. In particular, it has a close connection with music, and Levi’s(R) jeans, including the 501(R), have been loved as a wardrobe for countless musicians and music lovers. Levi’s(R) clothes, as well as major changes, will always walk with people who are positively paving the way to the future as a ‘uniform of progress’ and support such people. Levi’s(R) will once again support the FUJI ROCK FESTIVAL audition stage “ROOKIE A ​​GO-GO”, known as the gateway for new artists, to support future musicians who embody this progress. The “ROOKIE A ​​GO-GO” stage is where artists who are revolutionizing all music genres come together to create the next generation. This is a popular project at FUJI ROCK FESTIVAL, which has produced many next-generation artists currently active in the music industry, including Quruli, Sambomaster, SAKEROCK, HEY-SMITH, CERO, CHAI, THE BAWDIES, Omoide Yaro A-Team, My Hair Is Bad, Creepy Nuts, Yogee New Waves, Odol, Tempalay, Hitsuji Bungaku, King Gnu, Otoboke Viva, Kimijima Sora, and Eiji. On Saturday, July 5, 2024, just before the event, the FUJI ROCK FESTIVAL × Levi’s(R) collaboration T-shirts and customized patches will be on sale at Levi’s(R) stores nationwide. The T-shirts, available in two colors, white and black, feature artwork on the front of the shirt featuring the cowboy character “Saddleman,” which Levi’s(R) produced as a promotional item for its stores in the 1950s, enjoying music in nature, and on the back are printed the years that Levi’s(R) has supported FUJI ROCK FESTIVAL. The three types of patches are packed with the fun of FUJI ROCK FESTIVAL, where you can enjoy music in nature, and finished with a Levi’s(R)-like touch. During the “FUJI ROCK FESTIVAL’25” from Friday, July 25th to Sunday, July 27th, 2025, the above limited items will be on sale and customization booths will be available for enjoyment within the venue. In addition, this year, the upcycled denim wall created by participants at last year’s Fuji Rock will be re-appearing as a roulette. This year, through this project, we plan to make a donation to environmental organizations related to Fuji Rock. We maximize the possibilities of
self-expression, which is also the spirit of the brand. FUJI ROCK FESTIVAL × Levi’s(R) Official T-shirt
https://prcdn.freetls.fastly.net/release_image/46510/139/46510-139-61513996a9cdcfb449d9109d2d019bc8-1080×1350.jpg Release date Official online store pre-sale: Friday, July 4 General release: Friday, July 5 Stores: Levi’s(R) Harajuku Flagship store, Levi’s(R) Store Shinjuku, Osaka, Nagoya Zero Gate, Kyoto, Fukuoka Tenjin, Kobe, Minato Mirai Tokyu Square, official online store, Levi’s brand site page on Amazon site Price White/Black 5,500 yen each (tax included) FUJI ROCK FESTIVAL × Levi’s(R) customized patch Image
URL: https://prcdn.freetls.fastly.net/release_image/46510/139/46510-139-b5c845b07d825001e77d0b58446248db-1080×1350.jpg Release date Friday, July 5th Stores Tailor shops nationwide Price 3,300 yen each (tax included) *This email has been sent automatically, so please do not reply.