Announcement Pay attention to Tanabata! “Summer colors: Blue and white” popular bag ranking

【Announcement】Focus on Tanabata! “Summer colors blue & white” popular bag ranking ​
Luxus Technologies Inc. Press release: July 1, 2025 To Members of the Media [Announcement] Pay attention to Tanabata! Ranking of popular bags in “summer colors blue and white” Luxus Technologies Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture; CEO: Keisuke Takahashi), which operates a brand bag sharing business, has focused on “blue” and “white” bags, which are perfect for the upcoming season, ahead of Tanabata on July 7th. We will introduce a popularity ranking based on user usage data, taking into account the meanings behind the colors of the traditional Tanabata paper strips. Please take a look for reference when choosing a refreshing color.
https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-43416480b5c35a7a3104ee495b764da3-1024×768.jpg What is Tanabata? Tanabata, also read as “Tanabata” or “Shichiseki”, is a Japanese festival that has been held since ancient times and is one of the five seasonal festivals (※) that represent important festivals throughout the year. The custom of writing wishes on colorful strips of paper and hanging decorations on bamboo leaves and praying to the stars on the night of July 7th remains to this day. The romantic legend of Orihime and Hikoboshi is also well known. *Five festivals… Jinbi (January 7th), Kamishi (March 3rd), Tango (May 5th), Tanabata (July 7th), Chongyang (September 9th) What is strip color? The five colors used on Tanabata paper strips (blue (green), white, red, purple (black), and yellow) each have a meaning that represents nature or human virtue. ~ Meaning of strips of color ~ • Blue (green) – Enhances human power, considers others •
White…justice, do the right thing • Red: Gratitude to ancestors and parents • Purple (black) – academic improvement, improvement in extracurricular activities • Yellow: Sincere, values ​​friends and relationships Top 3 Summer Blue & White Colors The rankings announced this time were compiled based on usage data from June, July, August 2024, and June 2025. We will introduce the top 3 most used bags, with “refreshing blue that stands out in the summer” and “white that goes well with any outfit.” ◆Top 3 “refreshing blues that shine in summer”
https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-5455f9e1aa1f03883f459492e8a102c9-580×580.jpg 1st place HERMES Evelyn TPM The brand’s iconic “H” punching design is modest yet has a strong presence, making this a compact and functional shoulder bag. The refreshing blue color is perfect for the summer mood, adding a sense of relaxation to walking around town or traveling. Pair it with a simple T-shirt and linen pants to enjoy a stylish atmosphere without feeling pretentious.
https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-3d05e3e22ba6248e36976054bc2b183a-580×580.jpg 2nd place LOUIS VUITTON LV Escale NeoNoe The drawstring design is distinctive, and the opening makes it easy to put in and take out your belongings, and the interior has dividers for easy organization. The blue gradation is beautiful, and the design stands out in scenes such as museum tours and exhibitions. When paired with denim or a floral dress, it stands out for its summery freshness, and is popular with people with a high sense of fashion.
https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-9fe7f466a33da13eea3f39dc42ea52ed-580×580.jpg 3rd place CELINE Triomphe Shoulder Bag It features a classical design and a gorgeous chain strap, but the texture of denim adds a casual and sophisticated style. It looks great at dinners at resorts and stylish cafe styles. When coordinated with white or beige, it gives a refreshing finish to the whole look. ◆Top 3 Whites That Are Easy to Coordinate
https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-cc635a726269efef6dbbc58fa519e027-580×580.jpg 1st place LOUIS VUITTON Damier Neverfull MM This popular bag has plenty of storage space and is easy to use. The white Damier Azur gives a refreshing and light impression, making it perfect for open summer scenes such as beach resorts. Pair it with a simple dress or a linen outfit for a casually elegant, summery, light style. Image
URL: https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-efc90192c55877365ce5f2213a396676-580×580.jpg 2nd place HERMES Garden Party TPM Hermes bags are famous for their iconic models such as the Birkin and Kelly, but the Garden Party is a more understated brand and goes well with any style. For this reason, it is popular with a wide range of age groups. It is perfect for weekend shopping and casual lunches, and when paired with a natural dress or denim style, it creates a sophisticated impression. Image
URL: https://prcdn.freetls.fastly.net/release_image/44666/108/44666-108-c46f7fe38b07cfc18568d4028a1c9e2b-580×580.jpg 3rd place GUCCI GG Marmont This bag features vintage quilted leather and a double G logo. The white color is elegant yet casual, making it perfect for summer parties and evening dinners. Pair it with a feminine dress or a simple monotone outfit for a stylish, relaxed look that will lift your spirits. ＿＿＿ Survey topic: Top 3 popular blue and white color bags Survey period: June to August 2024, June 2025 Survey subjects: Luxus users aged 18-70 Survey method: Compiled from Luxus data ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ About Luxus Luxus is a sharing service specializing in luxury brand bags. The lineup includes bags from 60 brands, including Hermes, Vuitton, and Chanel, and all bags are free to exchange and can be used as much as you like for a fixed price. In addition, you can purchase your favorite bag. We are a leading company in the sharing economy, and we are developing our business together with all people who love fashion to create a world that is “kind to the earth” and “enjoys fashion”. 【Overview of Laxus Technologies】 Company name: Laxus Technologies Inc. Hiroshima Head Office: 14F Hiroshima Crystal Plaza, 8-18 Nakamachi, Naka-ku, Hiroshima City Established: August 31, 2006 Capital: 1,670,494,430 yen Listed on: Tokyo Stock Exchange Growth Business: Bag sharing service “Luxus” operation Representative: Keisuke Takahashi Service site: https://laxus.co/?adv=20250707 Corporate site:
https://corp.laxus.co/?adv=20250707 More information about this release *This email was sent automatically, so please do not reply.