First time in Japan Keychain Perfume from Korean lifestyle brand BorD has arrived in Japan for the first time.

【First time in Japan】Keychain Perfume from Korean lifestyle brand BorD has arrived in Japan for the first time. ​
PRINCIPE Co., Ltd. prive Press release: July 1, 2025 [First time in Japan] “Keychain Perfume” from Korean lifestyle brand “BorD” has arrived in Japan for the first time. Now on sale at Principe Privé’s Omotesando store and official online store.
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-c1b2ab481f4df16360a20b870721dac4-3900×3900.png Keychain Perfume, a lifestyle brand from South Korea called BorD, has arrived in Japan for the first time. It is now on sale at Principe Privé.
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https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-bafe541c0cf57305d99c657fd637c88e-1040×1040.png The keychain-type perfume is compact and can be easily attached to bags, keys, belt loops, etc. It is a new style of fragrance that allows you to carry the scent around like an accessory. It’s not heavy like perfume, so you can enjoy it as a gentle fragrance in your everyday life. BorD (board) sales page
https://principe-prive.com/collections/bord
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-9495cdf4c8549eda183ec371c8e0e5db-500×500.png Adjust the scent to suit the occasion The biggest feature of this product is the “haptic dial” on the top of the case that allows you to adjust the amount of scent diffusion. By turning the dial, the opening changes, allowing you to control how the scent spreads to your liking. This item combines functionality and ease of use with a long-lasting design that keeps the scent for about 45 days.
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-853ede46f53a8c811d0c3144c8c11643-1920×1920.jpg Enjoy the unique scent of each color The lineup consists of six colors. The colors are mint, yellow, red, white, black, and brown, and each has three fixed scents: CITRUS SCENT, FLORAL SCENT, and WOODY SCENT. The design that links the color and scent is also one of the attractions, as it allows you to visually choose your favorite scent.
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-d8792b9d398cf63efb45b4643a6de4c3-1179×1179.png Smart design that enhances the scent Keychain perfume is made with attention to not only the scent but also ease of use and materials. By adopting a cartridge-type membrane, you can use it without getting your hands dirty, and the case is made of lightweight and
shatter-resistant PETG material. It is a fragrance that combines functionality and design to comfortably fit into your daily life. Keychain Perfume Collection (6 types in total)
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-cbdb4b9c5d69531ec45986b562e25143-500×500.png MINT
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-4cfad85dbdac3bbfc017e1ea2489fc0d-500×500.png YELLOW
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-9b2df079a44e749244525e97d372b95f-500×500.png RED
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-97c5268d026c1097d6a253b884b9f96e-500×500.png WHITE
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-9722633ad312cefd3798725fb60aa249-500×500.png BLACK
https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-ffebeaed1d2a6d8d9fc3898d542070c9-500×500.png BROWN Collection: Keychain Perfume Sale price: ¥8,800 (tax included) *Each color of this product has a different scent, and each scent is fixed. Fragrance MINT｜YELLOW (CITRUS SCENT) – A refreshing citrus scent. The refreshing scent reminiscent of lemon and lime is perfect for when you want to refresh your mood or start your morning off right. RED｜WHITE（FLORAL SCENT） ・Soft and gorgeous floral scent. The fresh, soft fragrance of a freshly bloomed flower gently adds color to your everyday life. BLACK｜BROWN（WOODY SCENT） – A calming woody scent that evokes the warmth of wood. The deep, smoky scent quietly spreads, subtly enhancing the dignity of adults. ～Gallery～
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https://prcdn.freetls.fastly.net/release_image/16079/719/16079-719-cc51e05964b28142a686ff6745004ea0-1153×1153.png Store stores PRINCIPE prive Omotesando store 3F, 3-5-19 Kita-Aoyama, Minato-ku, Tokyo 03-6427-4367 PRINCIPE prive Official Online Store https://principe-prive.com/ About PRINCIPE prive PRINCIPE prive (PRINCIPE prive) Established in 2015 (headquarters: Minato-ku, Tokyo). While acting as the general import agent for overseas brands, it has released many original customized products and is a corporate brand that attracts many celebrities. It has expanded its brands, including the luxury Apple Watch case GOLDEN CONCEPT from Sweden, in Japan, Korea, and the United States. Official website:
https://principe-prive.com Instagram:
https://www.instagram.com/principeprive/ About BorD “BorD” is a lifestyle brand that develops around innovation and exquisite craftsmanship. Founded by professionals who have been active in the fields of marketing, advertising, and design, we aim to bring “better things” or “unprecedented newness” to everyday life. We combine modular design, meticulous craftsmanship, and strategic thinking to enhance everyday experiences and propose a unique lifestyle. Official website: https://bordglobal.cafe24.com/shop2/m Instagram:
https://www.instagram.com/bord_kr/?igsh=ZzB2MWt3d2h0bHFi# *This email has been sent automatically, so please do not reply.