Fred Pop-up shop “Force 10 Cruise” to be held at Hankyu Umeda

Fred opens Force 10 Cruise pop-up shop at Hankyu Umeda ​
FRED LVMH Watch & Jewelry Japan Co., Ltd. Press release: July 1, 2025 [Fred] Pop-up shop “Force 10 Cruise” held at Hankyu Umeda The event will be held at Kotokoto Stage 11 on the 1st floor of Hankyu Umeda from Wednesday, July 2nd to Tuesday, July 8th.
https://prcdn.freetls.fastly.net/release_image/48140/55/48140-55-589f39ea58ea0c9d51840a13cb13389a-1079×604.png An invitation to travel and dreams. Let’s make the little and big moments in life shine. The Force 10 Cruise has finally landed in Japan. With a new pop-up shop at Hankyu Umeda Main Store, Maison Fred invites you to join the Force 10 Cruise. Go on a unique journey around the French Riviera and search for the iconic Force 10 bracelet. Welcome on board! Diving into the blue waves, the light on the surface of the water gives off the unique radiance of the Mediterranean… Love for the sea and the sun has always been inseparable from Sunshine Jeweler. No piece of jewelry embodies this love more than the Force 10 bracelet. A symbol of courage and going beyond limits, this sporty and chic bracelet has been loved by many people for generations. Now, on the Force 10 Cruise, you can discover its world in the new Maison Fred pop-up store. This pop-up boutique recreates the deck of a sailing ship surrounded by the clear blue waves of the Mediterranean Sea. FRED has created a beautiful escape in the form of a cruise around the French Riviera. You can enjoy a trip to the charming village of Saint-Tropez and its iconic port, the glamorous city of Cannes and its International Film Festival, the Principality of Monaco and its famous Rochelles, and more. These icons of the South of France are deeply linked to FRED’s history. In Cannes and Saint-Tropez, the founder of the House, Fred Samuel, held jewelry exhibitions admired by the stars and the most prestigious clients. In Monaco, he met a celebrity very dear to the House, Princess Grace, who attended the opening night of the Maison Fred boutique wearing on her finger a famous Fred piece designed by the jeweler himself. Where will you go next? You can see it in front of the magnificent Force 10 buckle. Then choose one of these dream destinations. The crew of the House is ready to hand you your boarding pass. Welcome on board, let’s set sail! On this immersive cruise, passengers can lean against the railing of the sailboat and pose against a backdrop of selected landscapes that slowly unfold in the distance. A snapshot of your vacation that everyone can share with the community. As you sail the Mediterranean, discover a selection of the Maison’s iconic Force 10 bracelets, inspired by the landscapes of the South of France. Blue and yellow tones recalling the beaches of Saint-Tropez, an intense palette of pink and red evoking the sunset on the Croisette in Cannes, and variations of green and orange evoking Monaco’s nature, architecture and magnificent botanical gardens. It’s an invitation to escape and discover the countless charms of the Force 10 bracelet. Further on, the Force 10 large model necklace in yellow gold, available at the pop-up, and the latest Force 10 hero cut diamond buckle will appear, and further on, the High Jewelry pieces on display will mark the end of a cruise to discover the Maison’s creative audacity. Discover a sun-drenched escape along the French Riviera and the full scope of Sunshine Jeweler’s iconic collection with Force 10 Cruises. Fred Pop-up Shop “Force 10 Cruise” Date and time: Wednesday, July 2, 2025 – Tuesday, July 8, 2025 Location: Hankyu Umeda Main Store 1st floor Kotokoto Stage 11 Address: 8-7 Kakuta-cho, Kita-ku, Osaka City, Osaka Prefecture Contact: Hankyu Umeda Main Store 9th floor International Boutiques Jewelry Gallery / 06-6313-7735 Pre-sale product: Force 10 necklace large model / yellow gold The new large-sized Force 10 necklace will be released in advance exclusively at this pop-up. The heavy chain gives it a masculine and striking design.
https://prcdn.freetls.fastly.net/release_image/48140/55/48140-55-0e23dbf9d19ef55d0ac7c77e8cdc2ed9-1000×1000.jpg 18K yellow gold, diamonds: ¥1,254,000 Latest model released on July 1st: Force 10 Hero Cut Diamond Buckle / Large Model You can also see the Force 10 buckle with a “Fred Hero Cut” diamond (0.5 carats) in the center, which is the Maison’s original cut.
https://prcdn.freetls.fastly.net/release_image/48140/55/48140-55-a7d4bc25de21f962f147c71706d12f12-1000×1000.jpg Buckle: 18K pink gold, diamond ¥3,278,000~ (Diamond line: ¥2,739,000 sold separately)
https://prcdn.freetls.fastly.net/release_image/48140/55/48140-55-0e973057d5dbfadf224e170237f5fa65-1000×1000.jpg Buckle: 18K white gold, diamonds ¥3,399,000~ (Cable: ¥52,800 sold separately) More information about this release *This email was sent automatically, so please do not reply.