goyemon The thinnest ever “geta sneakers.” Introducing the new model “HOVER,” which gives you a floating sensation as if you are bouncing off the ground.

[goyemon] The thinnest ever “geta sneakers.” Introducing the new model “HOVER,” which gives you a floating sensation as if bouncing off the ground. ​
goyemon Press release: July 1, 2025 To members of the press The thinnest ever “geta sneakers.” Introducing the new model “HOVER” that gives you a floating sensation as if bouncing off the ground. It will be released in advance at the first goyemon Thanksgiving event to be held in Osaka on July 5-6.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-83babb2f92e2e4913521f49917b5e6a3-2160×2700.jpg Goyemon, which has reconstructed geta sandals for modern lifestyles with the concept of “Japanese tradition x latest technology”, will release the new geta x sneaker “unda-unda-“, “unda HOVER”. This model is equipped with a new thin full-length air sole developed by goyemon, and combines the structural beauty of geta sandals with modern comfort. A new “unda” has been completed, seamlessly bridging the gap between tradition and innovation.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-f5b01a8fe669bf94335a88161509badc-1846×2306.png Since the brand was founded in 2019, we have continued to explore the category of “geta sneakers,” which combines modern technology with the traditional Japanese footwear “geta.” As we have made repeated updates to bridge the gap between tradition and technology, we are now returning to the “beauty and lightness” that geta originally possess. By adding goyemon’s technology to this, a new model that can be said to be the origin of the brand was born. The biggest feature of “unda HOVER” is its thin, full-length air sole that uses an air structure from the toe to the heel. By reducing the thickness of the sole while providing uniform cushioning to the entire sole, a more traditional, geta-like appearance has been achieved. Every time you take a step, you feel like you’re floating off the ground, and this shoe embodies goyemon’s ideal comfort in a light form.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-3982620beb98d9e6048235f5d44a2a9d-1846×2306.png Equipped with thin full-length air sole “HOVER” Unique design that combines cushioning and stability. Minimizes the distance from the ground to provide a light walking experience.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-f4ea9f43bedfd7b98de83dd274e1720c-1846×2306.png More “geta-like” proportions The beautiful silhouette of traditional geta has been reconstructed. It has the functionality of a sneaker while retaining a strong Japanese essence.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-5dffbd7fdf106a7e3616342f6c955d1f-1846×2306.png A pair of shoes that goyemon envisions as a “return to the roots” A new starting point that has been reached only through repeated evolution. It brings the intersection of the future and tradition to the feet of the wearer. The color variations are available in three colors: “BLACK,” “WHITE,” and “SUMI,” made from a Kyoto-made cotton and rayon blend fabric that has been a staple since the brand’s early days. The items will be released in advance at goyemon’s largest Thanksgiving event, which will be held in Shinsaibashi, Osaka on July 5-6. BLACK
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-b80b764836fc51dea647a32a0af6046f-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-f53b27ca2062a007e5ad714c4ce80bef-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-68b7654cd76273c4638b1406710cd264-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-ca7e183ec7d3a0e7319a85c188d73d9d-2160×2700.jpg WHITE
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-efaaa2de707bbd1d69beadb33b5b9a0b-2160×2700.jpg
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https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-da16d41008a0b93f6b76d32a82f036eb-2160×2700.jpg SUMI
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-f068dea8dc6518f9e1fa57cc30e3ce89-2160×2700.jpg
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https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-a770cfe77e45fbd363e83bab2b2e7829-2160×2700.jpg 【Product name 】 “unda HOVER” [Price] ¥27,500 (tax included) [Size range] S (23.5cm-25cm), M (25.5cm-27cm), L (27.5cm-29cm), XL (29.5-31.0cm) 【Sales destination】 Goemon Osaka [Period] DAY1 2025/7/5 (Sat) 12:00-18:00 DAY2 2025/7/6 (Sun) 11:00-17:00 [Admission fee] Free / No prior reservation required (Anyone can attend.) 【Venue】 541-0058 Osaka Prefecture, Osaka Prefecture, Chuo-ku, Minami-Kyuhoji 4-4-5 ・ 5-minute walk from Honmachi Station on the Osaka Metro Midosuji Line ・ 7-minute walk from Shinsaibashi Station on the Osaka Metro Midosuji Line Goemon Osaka Special Site:https://www.goyemon.tokyo/goyemon-osaka “ANCOH-Anko-” PJ special site:https://www.goyemon.tokyo/ancoh Image
URL: https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-c8b9f1bc9eb955c0dc60d915930d6bed-1718×2154.png Goemon Osaka The product brand “goyemon”, which promotes “Japanese tradition x latest technology”, will hold its largest Thanksgiving event “Goemon “Osaka” will be held in Shinsaibashi, Osaka for two days only, on July 5th (Sat) and 6th (Sun), 2025. Goeyw Goeyw The inspiration for this event came from the culture of “Oi-ri,” which is rooted in the world of kabuki and sumo in the Edo period. It has been popular as a sign of gratitude for the large number of people attending and the lively atmosphere at theaters and sumo arenas, which are raised when the venue is full. In the six years since its founding, goyemon has been sending out products to the world with the support of many customers. Each step has been a series of thankful successes that are worthy of being called “big success.” This year is also the year of the Osaka Kansai Expo, and with goyemon’s “unda” being adopted as the official uniform for the Japan Pavilion, the brand is now in a position to play a part in the Expo. Based on this cultural and historical context, Osaka was selected as a venue suitable for a milestone year. A two-day limited thanksgiving event will be held with goyemon’s thoughts. In preparation for this event, goyemon has prepared some other special announcements to ensure the satisfaction of all visitors. We cannot provide details at this time, but we are preparing something special as a small token of
appreciation for your patronage.
https://prcdn.freetls.fastly.net/release_image/53428/59/53428-59-03f7e38b33de0be9b0cf5c186ae6ba77-1950×873.jpg goyemon A product design team formed by Ai Onishi and Kenta Takeuchi in 2018. Through products that combine “Japanese tradition and the latest technology”, we revolutionize preconceived notions and develop designs that move people’s hearts. The brand name, named under the brand statement “We steal standard,” comes from Goemon Ishikawa, the famous “great thief” in the Edo period. Just as he used “naps” to steal gold, silver and treasures, we use “design” to bring products that steal people’s hearts to the world. While preserving traditional aesthetics, our products are reconstructed with innovative ideas, aiming to become a new gateway to Japanese culture. We want to provide future generations with an opportunity to rediscover the charm of Japan, and to be a bridge that passes on culture to the next generation. “Great art and thieving are similar. Both know how to steal people’s hearts.” (From a certain world-famous thief, the third generation) Source goyemon Inc. 1-1-36-B1 Higashi, Shibuya-ku, Tokyo Contact us goyemon COO / Conceptor Kenta Takeuchi
https://www.goyemon.tokyo/contact *This email has been sent automatically, so please do not reply.