AEON July 4th is “Fashion Repair Day” Magic Sewing Machine, Liat! will be holding “Happy Repair Festival”

[AEON] July 4th is “Fashion Alteration Day” Magic Sewing Machine, Liat! “Happy Repair Festival” will be held at ​
Aeon Co., Ltd. Press release: July 1, 2025 To Members of the Press July 4th is “Fashion Alteration Day” Magic Sewing Machine, Liat! “Happy Repair Festival” will be held at Reform Studio Co., Ltd. (hereinafter referred to as “the Company”; head office: Mihama-ku, Chiba City, Chiba Prefecture; CEO: Takehiko Saito), a member of the Aeon Group, which operates 668 stores nationwide (as of the end of February 2025), including “Magic Sewing Machine,” which repairs clothes and bags, and “Reat!”, which repairs shoes and bags, will hold a “Happy Alteration Festival” to commemorate “Fashion Alteration Day” (certified by the Japan Anniversary Association) on July 4th. Image
URL: https://prcdn.freetls.fastly.net/release_image/7505/5183/7505-5183-dcf69ce9cea787520ff61a74ca594228-2400×400.jpg 4th of July is “Fashion Repair Day” Magic Sewing Machine, Liat! “Happy Alteration Festival” will be held at July 4th is “Fashion Alteration Day”, and through “Happy Alteration Festival” July 4th is “Fashion Alteration Day”. Based on the wordplay of “O=0 Na=7 O=0 Shi=4”, we wanted to convey to everyone the “spirit of cherishing things” by using clothes, shoes, and bags for a long time, and with that wish in mind, our company applied to the Japan Anniversary Association, and was recognized as a commemorative day. In recent years, the fashion industry has been pointed out as an industry with a very large environmental burden, and it has become an international issue. In particular, it is said that one of the factors is the increase in clothing waste due to the consumption of fashionable items in a short cycle. Having clothes, bags, and shoes filled with memories and love repaired and using them forever is a familiar “sustainable fashion” that contributes to the environment. By repairing and continuing to use important things, you can leave both the important things and the feelings that are put into them for the future. Through the “Happy Repair Festival”, we aim to convey the “spirit of cherishing things” and further spread the spread of “sustainable fashion” and the culture of “fashion reform that enjoys repairs”. ■Happy Alteration Festival Happy Happy Summer Coupon Giveaway To commemorate “Fashion Alteration Day”, Magic Sewing Machine Reatt stores nationwide will be holding a special event to give many people the opportunity to experience alterations! We will be giving away “HapiHapi Summer Coupons” to the first 300 customers at each store, which can be used at participating stores such as the above. This is a very advantageous coupon that can be used up to three times during the period. 【HapiHapi Summer Coupon Overview】 Coupon distribution period: Distributed sequentially from late June 2025 (limited to the first 300 at each store. Distribution will end when all coupons are exhausted) Coupon usage period: Can be used up to three times between July 1st and August 31st, 2025. *Can be used once per transaction. Cannot be used in conjunction with other discount offers. 1. “10% off clothing alterations” coupon (off the price displayed in store) Distribution and availability stores: Magic Sewing Machine and Reform Studio nationwide *Discounts do not apply to orders, remakes, patching, leather and fur repairs, bag repairs, bag cleansing & care, knit repairs, accessories, universal fashion, black dyeing, umbrella repairs, and acrylic goods production. 2. “10% off bag repair, bag cleansing & care” coupon (off the price displayed in store) Distribution and availability stores: Riatt stores nationwide! , Eco Craft, Mr. Craftsman *Discounts do not apply to shoe repairs, shoe cleansing & care, resoles, watch battery replacement, shoe care products, seals, iPhone repairs, duplicate keys, umbrella repairs, remakes, metal watch strap cleaning, and dubbing services. ■Happy Repair Festival – Get a “15% OFF” coupon with the iAEON app We will give a coupon for “clothing repairs” and “shoe repairs, shoe cleansing & care” to members of the AEON Group’s total app “iAEON” for 15% off the listed price in the store. *To receive the coupon, you must register Magic Sewing Machine, Liat!, or other participating stores as favorite stores. [iAEON App Coupon Overview] Coupon distribution and usage period: July 1st to August 31st, 2025 (there is no limit on the number of coupons that can be distributed.) *Can only be used once during the period. Cannot be used in conjunction with other discount plans. 1. “15% off clothing repairs” coupon Participating stores: Magic Sewing Machine and Reform Studio nationwide *Discounts do not apply to orders, remakes, patching, leather and fur repairs, bag repairs, bag cleansing & care, knit repairs, accessories, universal fashion, black dyeing, umbrella repairs, and acrylic goods production. 2. “15% OFF Shoe Repair, Shoe Cleansing & Care” Coupon Participating stores: Riatt stores nationwide! , Eco Craft, Mr. Craftsman *Discounts do not apply to bag repairs, bag cleansing & care, resoles, watch battery replacement, shoe care products, seals, iPhone repairs, duplicate keys, umbrella repairs, remakes, metal watch strap cleaning, and dubbing services. 【How to get iAEON app coupon】 1. Download iAEON app ( 2. Tap “Store Search” at the bottom right of the home screen and search for the store you want 3. Tap the heart mark next to the name of the store you want to register as a favorite store 4. The coupon will be displayed in your favorite stores on the home screen For more information about the Happy Alteration Festival, please visit the Magic Sewing Machine or Liat! website. Magic sewing machine: Liat! : 【Company Profile】 ■ Company name: Reform Studio Co.,
Ltd.http://reform-s.com/ ■ Representative: Takehiko Saito,
Representative Director and President ■ Head office location: 3-21-1 Takasu, Mihama-ku, Chiba City, Chiba Prefecture (Aeon Marine Pier Specialty Building B1F) ■ Established: February 21, 1986 ■ Capital: 160 million yen ■ Management philosophy: We aim to create a society that values ​​resources and is environmentally friendly, and to move away from wasteful lifestyles Our mission is to encourage a shift to a circular lifestyle with a “spirit of valuing things” and to realize our customers’ “wishes” and “dreams.” ■ Main business activities: 【1】 Apparel fashion reform services and related services (Store name: Magic Sewing Machine, Reform Studio) 【2】Shoe repair, bag repair, duplicate key and related product sales (Store name: Riat!, Mr. Craftsman, Eco Craft) 【3】Rental storage space (Store name: Kura Rent) 【4】Coin laundry (Store name: Hare365) ■Reform Studio’s
initiatives:https://reform-s.com/sdgs/mission/ At Reform Studio, we have been remodeling (re-tailoring) and repairing clothing since the beginning. We help over 2.8 million customers extend the life of their favorite items each year, and the amount of clothing, shoes, bags, etc. reaches 1,200 tons per year. (Calculated by multiplying the average weight of each piece of clothing, shoe, or bag by the number of orders received per year) We are working to reduce waste through our various services. More information about this release *This email has been sent automatically, so please do not reply.