The series has sold over 1.6 million units*1! Men’s parasol brand “Wpc. IZA” Experience a parasol that will help you “stand up to the heat” in the middle of Shibuya. A message panel and giant thermometer panel have appeared in front of SHIBUYA109!
World Party Co., Ltd. Press release: July 1, 2025 To the media The series has sold over 1.6 million units*1! Men’s parasol brand “Wpc. IZA” Experience a parasol that will “stand up to the heat” in the middle of Shibuya. Message panels and giant thermometer panels have appeared in front of SHIBUYA109! Limited time event held from July 1st (Tuesday) to July 7th (Monday), 2025 [“Sunshade coupon fans” will also be distributed on July 5th (Saturday) and 6th (Sunday)! 】 World Party Co., Ltd. (Head office: Sumiyoshi-ku, Osaka City, CEO: Tomita Tomoo) has developed a men’s umbrella for both rain and shine, “Wpc. Wpc. IZA will hold a panel promotion event “Wpc. IZA SUNSHADE PANEL WEEK” at the Shibuya 109 Shibuya store’s in-store event space from July 1st (Tuesday) to July 7th (Monday), 2025. A large panel that embodies the brand’s message will be installed at the event venue. In addition, for two days only on July 5th (Saturday) and 6th (Sunday), a large thermometer panel inspired by the “large thermometer” at Yagibashi Department Store in Kumagaya City, Saitama Prefecture, known as the “hottest city in Japan,” will be installed, and limited edition fans that can be used as coupons at Wpc. directly managed stores and the Wpc. official online store will be distributed free of charge. The message is “parasols as a way to beat the heat” through a mechanism that makes people feel the need for a parasol both visually and physically. This creates an opportunity for men to see parasols as something that applies to them. ※1 Total sales of the series as of the end of May 2025
https://prcdn.freetls.fastly.net/release_image/58622/326/58622-326-5adfce700af725bdb64f146134a56ac4-1400×799.png Wpc. IZA brand site 【Wpc. IZA SUNSHADE PANEL WEEK】 For details Against the backdrop of the extreme heat in recent years, parasols have been drawing attention as a new way for men to dress. However, their practicality and effectiveness are not yet fully known, and there is great potential for their future expansion. Therefore, Wpc. IZA will hold an awareness event to convey the functionality of “measures against extreme heat and heat stroke” and the smart ways to use it in your daily life. At the venue, you can experience the brand’s “functionality x smart lifestyle” through large panels with a visual impact and mechanisms that allow you to experience the heat in a real way. A new “men’s summer preparation” starting in Shibuya. Please come to the venue and experience this cool new habit. Implementation period Tuesday, July 1, 2025 – Monday, July 7, 2025 Location SHIBUYA109 Shibuya Store Event Space (2-29-1 Dogenzaka, Shibuya-ku, Tokyo) 〈Street event only on Saturday, July 5th and Sunday, July 6th, 2025!〉 For two days only, Saturday, July 5th and Sunday, July 6th, 2025, staff members wearing Wpc. IZA original T-shirts will hand out limited edition fans. The fans come with a 10% off coupon that can be used at Wpc. directly managed stores or the official Wpc. online store, as well as a message conveying the importance of “parasols as a measure against the heat”. We hope that this will not only provide you with a moment of coolness, but also give you the opportunity to discover a new option for parasols. ▼Wpc. IZA Original Large Thermometer (Image) At the event venue, there will be an original Wpc. IZA thermometer panel based on the “large thermometer,” a symbol of heat prevention measures at Yagibashi Department Store in Kumagaya City, Saitama Prefecture, known as the “hottest city in Japan”! This summer symbol, which is displayed every year in front of Yagibashi Department Store, has been specially arranged and installed in Wpc. IZA specifications. The catchphrase “It’s hot! Shibuya” is a homage to the original “It’s hot! Kumagaya” in Kumagaya City. Along with the visual impact that symbolizes the heatwave, the actual temperature display and the temperature difference when using a parasol are visually displayed to convey the “maximum 14.7℃ difference that a parasol can make.” As a mechanism that allows visitors to experience the “effects of a parasol” both visually and physically, it attracts the attention of visitors, and It also leaves a strong impression of the message “use a parasol to beat the heat.” Cooperation: Kumagaya City, Saitama Prefecture, Yagihashi Co., Ltd.
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https://prcdn.freetls.fastly.net/release_image/58622/326/58622-326-a2492b8fb83c9155af16af41d52afecc-1350×2700.png ▼Original T-shirt A sophisticated logo on the front and a stylish brand slogan on the back. If you see a staff member wearing this T-shirt, you have a chance to receive a fan with a coupon that can be used at our direct stores or Wpc. ONLINE STORE!
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https://prcdn.freetls.fastly.net/release_image/58622/326/58622-326-b7d27c4212e129cdfd32f9d72ce9bbdd-1744×1600.jpg ▼ Parasol coupon fan A special Wpc. IZA fan that will add a refreshing touch to Shibuya’s summer is now complete! On the front, the impressive image of actor Masataka Kubota, who serves as the visual model, is boldly used. The cool and sophisticated design that embodies the brand worldview of Wpc. IZA is eye-catching. In addition, on the back, there is a limited coupon that allows you to purchase the Wpc. IZA series at 10% off! Can be used at Wpc. directly managed stores and the official Wpc. online store.
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https://prcdn.freetls.fastly.net/release_image/58622/326/58622-326-2a7b99eab4c58e4bb9276bae05ac9896-1894×2700.jpg Men’s parasol brand “Wpc. About IZA
https://prcdn.freetls.fastly.net/release_image/58622/326/58622-326-ce30f813816466dd7783dc243999f9e6-1400×168.jpg The history of “Wpc. IZA” Men’s parasol brand “Wpc. Since the brand launch in March 2021, sales of “Wpc. IZA” have been on the rise, and as of the end of May 2025, the series’ cumulative sales exceeded approximately 1.6 million units*1. One of the reasons for this leap is thought to be that, due to the recent heatwaves, men have begun to use parasols not only for beauty purposes but also as a way to prevent heatstroke and protect their bodies from the heat. Wpc. IZA will continue to work to popularize men’s parasols in order to create an environment where men can naturally hold parasols and the habit of carrying them around. Strengths of “Wpc. IZA” – [Parasol function] Beat the heat and enjoy a cool everyday life. 【100% shading rate*2 and UV cut rate*3 fabric used】 100% UV cut rate and shading rate fabric is used for all colors, and the UPF, which indicates the ultraviolet protection factor, has been recorded at the highest value of 50 *4. In addition, the back of the fabric is coated with polyurethane resin, which provides heat insulation and significantly reduces the perceived temperature even in the hot sun. ※2 Fabrics that have a 100% shading rate measured using the JIS L 1055 A method are considered to have a 100% shading rate. The results shown are measurements of the fabric in its original state and are not a numerical indication of the performance of the umbrella itself. ※3 Fabrics that have a 100% UV cut rate according to the JIS L 1925 regulations are considered to have a 100% UV cut rate. The results shown are measurements of the fabric in its original state, and do not represent the performance of the umbrella itself. ※4 The UPF value of the fabric is measured according to the JIS L 1925 regulations. The results shown are measurements of the fabric in its original state, and do not represent the performance of the umbrella itself. -[Umbrella function] Be fully prepared even on rainy days. 【Highest grade of water repellency】 It has high water repellency and has achieved the highest grade of 5*5 in the water repellency test. By reducing the contact area between the raindrops and the fabric, the water droplets roll off more easily, reducing the stress of rainy days. In addition, by applying a polyurethane resin multi-layer coating to the back of the fabric, it achieves a water pressure resistance of 10,000mmH2O※6, preventing rain from entering even in heavy rain. ※5 The water repellency of the fabric is measured according to the JIS L 1092 regulations. The water repellency grade is a grade of water repellency, with the highest level being grade 5 and the lowest being grade 1. The results shown are measured values for the fabric and do not indicate the performance of the umbrella itself. ※6 The water resistance of the fabric is measured according to the regulations of JIS L 1092. The results shown are the measured values of the fabric and do not indicate the performance of the umbrella itself. About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP ・ZOZOTOWN store Wpc./KiU ▼Directly managed stores ・Wpc. Shinsaibashi Parco store 5F
Shinsaibashi Parco, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka 542-0085 Directly connected from the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 Osaka City Kita-ku Umeda 3-1-3 Lucua 1100 7th floor Direct connection from JR Osaka Station ・Wpc. Echika fit Ginza store 104-0061 Tokyo Chuo-ku Ginza 4-1-2 Tokyo Metro Marunouchi Line Ginza Station C4 Exit About World Party Co., Ltd. Head office address: 558-0014 1-2-9 Abiko, Sumiyoshi-ku, Osaka Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business description: Planning, manufacturing and wholesale of rain gear Brands available: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU *This email has been sent automatically, so please do not reply.
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