[Festaria Holdings Co., Ltd.] A new collection created in
collaboration with Isetan, showcasing the craftsmanship of our own factory. LUX eternal, a jewelry that continues to shine through the ages and is close to the feelings of the wearer, debuts
Festaria Holdings Co., Ltd. Press release: July 1, 2025 To members of the press A new collection created in collaboration with Isetan, showcasing the craftsmanship of our own factories. LUX eternal, a jewelry that continues to shine through the ages and is close to the feelings of the wearer, is now available. Pre-sales start on Wednesday, July 2 at Isetan Shinjuku and Isetan Mitsukoshi Online Store.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-91d0147e95369cc70d9c9977cfddf9d4-3900×2937.jpg Festaria Holdings Co., Ltd. (Head office: Nishigotanda, Shinagawa-ku, Tokyo; President and CEO: Takaya Sadamatsu) has launched a new collection, LUX eternal, created in collaboration with Isetan, that embodies the craftsmanship of its own factories. The collection will be available for pre-sale from Wednesday, July 2nd at the Isetan Shinjuku store and the Isetan Mitsukoshi online store. ■Background to the launch of the new collection festaria SANCTUARY is the original cut of “Wish upon a Our in-house factory carefully crafts each piece of intricate jewelry, including the “star(R)” diamond, by skilled artisans. The newly launched LUX eternal is a new collection developed in collaboration with Isetan based on the feedback we receive from our customers every day. From planning, design, and material procurement to manufacturing, we are able to handle everything in-house, and we have poured all of our unique craftsmanship into this collection. Our factory’s commitment and responsibility for quality Our in-house buyers with many years of experience carefully select materials. We ensure traceability and are responsible for quality under a thorough management system. This commitment is not limited to diamonds, but also extends to our own development and research of bullion materials, creating a variety of designs that make the most of the
characteristics of each material. By carrying out all processes in-house, we have achieved high-precision manufacturing that is meticulous down to the smallest details. In addition, we have established a comprehensive after-sales service system so that you can enjoy your jewelry for a long time, and we continue to protect the value and trust of our jewelry.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-eb4e2d1121060ee60668dfced2209249-1976×1318.jpg ■About LUX eternal LUX eternal is derived from “luxus”, the origin of luxury, “lux” meaning light, and “eternal” meaning eternity. “Lux”, which symbolizes quality and sophistication, is combined with “Eternal”, which expresses unchanging value. Concept A timeless standard that connects thoughts across the ages Jewelry made with high-quality materials and skilled techniques that will continue to be close to the wearer A simple design that is perfect for entrusting intangible feelings Experience the satisfaction and comfortable elation of owning it from carefully selected high-quality materials and skilled, reliable technology The charm and high-quality finish you feel every time you pick it up will become an irreplaceable item that is unique to you over time. We will continue to accompany diverse lives and illuminate a bright future.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-fd4903c24e64747ebaa20af3f0615bd8-2166×2700.jpg Features ・Eternity in a sophisticated basic A basic design that continues to be supported throughout the ages. Its appeal lies in the beauty of the high-quality material and meticulous tailoring. The simple design is particular about details, such as the setting that accentuates the presence of diamonds and the exquisite balance that creates a rich expression, and the perfection is at the highest level. ・Platinum with a unique blend and expert stone setting technology Diamonds carefully selected by our buyers are carefully set with platinum of a unique blend. Platinum, which has strength and flexibility comparable to K18YG, enables extremely small prong setting, bringing out the brilliance of the diamond to the maximum. The precise stone setting by skilled craftsmen supports its brilliance and beauty. ・Free arrangement and long-loved design Free design that expands the range of styling, such as reversible and 2-way
specifications. We aimed to create the ultimate standard that will be treasured for a long time, regardless of generation, scene, or style. ■Product overview LUX Eternal’s items are made in our own factory, where craftsmanship is alive, and are divided into three categories: Flex Line, Luxury, and Open Work, each of which embodies a unique design and technique. *All prices include tax. 〈Flex line〉 Necklace ・K18YG 660,000 yen ・Pt 605,000 yen A gradation type diamond necklace that stands out for its minimalist beauty, in response to customer requests for a classic item. The diamonds, which have been set to maximize their brilliance with a uniquely designed prong setting, are set individually, not side by side. It creates a soft line that follows the skin. In addition, the size of the stones is adjusted to create a gradation toward both ends, creating a flowing and elegant beauty. This item also has a length adjustment function with a sliding chain.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-33238b204b87e21771a060dd1e93491a-1500×1800.jpg Bracelets ・K18YG 550,000 yen ・Pt 495,000 yen Half piercing ・K18YG 198,000 yen ~ ・Pt 165,000 yen~ Tennis bracelets and earrings that shine gracefully as you move. Each stone setting and joint part is made with the exquisite craftsmanship of a craftsman. The unique smoothness creates an unwavering universal appeal. In addition, the design is suitable for stacking, so you can use it for a long time across generations.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-0f41618eab84eb0d01a2ec9990c4ac59-2247×2700.jpg 〈Luxury〉 Necklace ・K18YG 418,000 yen ・Pt 385,000 yen This pendant features an original premium cut “Wish upon a star(R)” diamond that reflects two large and small stars. It was created in response to demands for timeless appeal and freedom of arrangement. The round motif can be transformed into a Y-shaped necklace with a slide function, and the back is reversible with a blue diamond. The 50cm long chain matches a wide range of styles, from everyday use to special occasions.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-d2fbf0f2d2a6a811f8e48722b4818063-1500×1800.jpg Ring ・K18YG 605,000 yen ・Pt 550,000 yen This item answers the need for those who want to layer their fashion rings with other items they already own, such as bridal rings. It uses a unique blend of high-strength platinum and has a simple design that is full of glamour. The width and thickness have been precisely adjusted to ensure a comfortable fit. The baguette-cut ring (right image) has a neat finish thanks to the outstanding discerning eye of our exclusive buyer and the precise stone matching by our craftsmen. In addition, the pave ring, which is paved with tiny diamonds, has a rounded, soft form created by carefully changing the size of the stones to suit the arrangement.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-5bf71a6beec3f15828f45064c6f3be7b-1500×1800.jpg Earrings ・K18YG 220,000 yen~ ・Pt 198,000 yen~ The open-close hoop earrings (right image) have a slightly lowered center of gravity, giving them a sophisticated and stable look. They are reversible, so you can wear them with the diamond side and the base metal side facing forward or backward. The pavé stud earrings give the base metal a plump, moderate weight, creating an elegant and striking look.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-2be1ebec0826c7b661df084cc875d11a-1500×1800.jpg Necklace ・K18YG 715,000 yen ・Pt 660,000 yen A necklace characterized by the depth and sparkle created by the complex openwork pattern. By combining multiple hollow structure parts, the light is skillfully reflected, highlighting the delicate and graphical pattern. It is reversible and has a special design on the back, with craftsmanship in every detail. The design combines a classical style with a modern essence, blending naturally with a wide range of styles.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-4009f62fb17aee84d72e4d0549374bb5-1500×1800.jpg Ring . ・K18YG 440,000 yen ・Pt 385,000 yen Earrings ・K18YG 165,000 yen ・Pt 143,000 yen The sheer base metal design makes the ring and earrings light to wear and accentuates the three-dimensional effect. The ring is luxuriously made with the original premium cut “Wish upon a star(R)” diamond. The eternity ring skillfully combines large and small diamonds to express a deep brilliance. The tiny prong setting and precise stone setting technology bring out the brilliance to the maximum. The crescent-shaped earrings have a sense of openwork and a modern and sophisticated mood.
https://prcdn.freetls.fastly.net/release_image/17694/90/17694-90-3f37397e495352014ecae74b574618c6-2860×1700.jpg ■Sales overview LUX eternal by festaria SANCTUARY LIMITED SHOP ・Event period: July 2 (Wed) – July 8 (Tue) ・Business hours: 10:00-20:00 ・Location: Isetan Shinjuku Main Building 1F Jewelry/Promotion *Scheduled to be sold at festaria SANCTUARY stores from Monday, September 1st. Details will be announced on the official Instagram. Mitsukoshi Isetan Online Store ・URL:
https://www.mistore.jp/shopping/productlist?brand=012372&stock=instock&srule=new-arrival ■LUX eternal official SNS ・Special page:
https://www.festaria.jp/topic/details-24779/ ・Instagram:
https://www.instagram.com/luxeternal_official/
■About festaria Founded in 1920, this Japanese jewelry brand operates 84 stores (75 in Japan, 9 overseas as of March 2025), mainly in department stores in Japan and overseas. Festaria is a coined word that combines festa, which means “special” in Italian, and aria, which refers to “space and atmosphere.” We deliver love and dreams by putting important “feelings” into the form of jewelry. ・HP:
https://www.festaria.jp/ *This email has been sent automatically, so please do not reply.
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