SeNo Co., Ltd. “#FR2” collaborates with Asakusa’s rickshaw service “Tokyo Rickshaw”

【Seeno Co., Ltd.】 “#FR2” collaborates with Asakusa rickshaw “Tokyo Rickshaw” ​
Se-no Co., Ltd. Press release: July 1, 2025 “#FR2” collaborates with Asakusa rickshaw “Tokyo Rikisha” Limited items that combine tradition and street style will be released on Saturday, July 5th. A special collaboration rickshaw will also be available.
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-d626a9ba08f477e9bf67f33b6ab1c716-1200×800.jpg #FR2, a street brand developed by Seeno Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Ryo Ishikawa), is pleased to announce a collaboration with Tokyo Rickshaw, a tourist rickshaw team based in Asakusa, Tokyo. “Tokyo Rikisha” is a professional group of rickshaw drivers who provide a special experience tailored to each customer while pulling tourist rickshaws against the backdrop of Asakusa’s history and culture. It has gained popularity for its traditional culture unique to Japan and its heartwarming spirit of “omotenashi” hospitality. For this collaboration, we have produced two types of items in limited quantities: T-shirts and caps.
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-9e9907ccdfa40b417938c79b6ca83802-2160×2700.jpg Tokyo Rickshaw x #FR2 T-shirt ¥9,900 (tax included)
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-db0ff60bb7c46cf75624f7b03d328abd-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-7c3f87a44817412ef34f2277898f8b53-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-3f3e6cf07d0e71d270f311d7ed0c7fc6-2160×2700.jpg The T-shirt features the “Head Crazy Love Rabbit” logo embroidered on the front, and a special graphic on the back that combines a rabbit icon, the symbol of “#FR2”, with a rickshaw. In addition, when you fold back the cuffs, the “Tokyo Rikisha” logo appears, adding a playful detail. Available in two colors: white and black. Image
URL: https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-7a44949d8d518b6b069cd6dff30fc6e8-2160×2700.jpg Tokyo Rickshaw x #FR2 CAP ¥8,800 (tax included) The cap features a simple yet powerful design with the collaboration logos of both brands embroidered on the front.
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-c89d1581fe89aa8a682815220e5ad81c-1675×977.jpg During the sales period, the Tokyo Rickshaw ticket booth will be in #FR2 specs. The tickets will be on sale exclusively at the Tokyo Rikisha ticket booth (1st floor of Asakusa Town Hotel) from Saturday, July 5, 2025. During the sales period, the exterior of the ticket booth will be decorated in “#FR2” style, and customers will be welcomed with a special presentation featuring Japanese-style rabbits and collaboration logos, based on the red color of Tokyo Rikisha’s brand color.
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-bb28e75271dd83fb5dce85a64f7a1457-2160×2700.jpg Not for sale collaboration hanten
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-73e56a3e6bb10ccc3b699975b8e1ffcf-2160×2700.jpg In addition, during the collaboration period, some rickshaw drivers will wear collaboration hanten (not for sale) and run through the streets of Asakusa.
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-46362df8e7a11dd54e231d5b9402c369-1800×2700.jpg #FR2 spec rickshaw
https://prcdn.freetls.fastly.net/release_image/22417/28/22417-28-3208748b1c177b203f828994a922973d-1800×2700.jpg In addition, customers who purchase collaboration items will receive a special privilege of riding in a special rickshaw with the #FR2 x Tokyo Rickshaw theme. You can tour the streets of Asakusa in a special edition vehicle with the entire body wrapped in collaborative visuals for the same price as a regular rickshaw service. Experience the new charm of Asakusa through this special experience where tradition and the world of the street come together. 【Product Overview】 Tokyo Rikisha × #FR2 T-shirt 9,900 yen (tax included) / Size: M, L, XL / Color: White, Black Tokyo Rickshaw × #FR2 CAP 8,800 yen (tax included) / Size: Free / Color: Black *We plan to release new products in the future. The latest information will be posted on Tokyo Rikisha’s Instagram. Instagram: https://www.instagram.com/tokyorickshaw_japan/ [Purchase benefits] A premium experience in Asakusa, touring in a special collaboration rickshaw As a special benefit exclusive to customers who purchase collaboration items, you can ride in a special rickshaw wrapped in “#FR2 x Tokyo Rickshaw” style for the same price as a regular rickshaw service. Please experience a premium moment touring the streets of Asakusa while being immersed in the world of collaboration. * “Tokyo Rickshaw x #FR2” rickshaws will be available on a first-come, first-served basis. Even if you purchase a ticket, if the special vehicle is currently in operation, you will not be able to board at that time. In that case, please note that you will be guided to a regular rickshaw. 【Sales Information】 Release date: Saturday, July 5, 2025 ~ Sales location: Tokyo Rikisha ticket office (※Store sales only) Location: 1F Asakusa Town Hotel, 1-2-1 Asakusa, Taito-ku, Tokyo TEL: 03-5830-8845 Business hours: 10:00-17:00 (planned) #FR2 (FR2) As communication in the world has become centered on photos, the brand’s worldview is conveyed starting from Instagram. Based on the concept of a rabbit photographer, we offer items with the theme of “clothes that photographers wear”. Web: https://fr2.tokyo/ Instagram: https://www.instagram.com/fxxkingrabbits/ Tokyo Rickshaw Tokyo Rickshaw is based in Asakusa, Tokyo, where the good old traditional culture is still strong, and we strive every day to bring smiles to as many customers as possible and create a page of memorable memories through our tourist rickshaws. Especially in this day and age, we value communication between people more than anything else, and we will guide each customer to “your own Asakusa” that is tailored to them. Web: https://tokyo-rickshaw.tokyo/ Instagram:
https://www.instagram.com/tokyorickshaw_japan/