The first flagship store of “Liberato”, a shoe brand that combines tatami mats and leather and is becoming incre asingly popular overseas, opens in the Asakusa area of ​​Tokyo

Boosting in popularity overseas! “Tatami x Leather” Shoes “Liberato”‘s first flagship store opens in Asakusa, Tokyo ​
Liberato LLC Press release: July 1, 2025 To media representatives Booming in popularity overseas! “Tatami x Leather” Shoes “Liberato”‘s first flagship store opens in Asakusa, Tokyo A space where you can experience Japanese beauty with all five senses, including Japanese tableware and tea tastings. Liberato, a brand that uses traditional Japanese natural materials, will open its first directly managed store, Liberato TOKYO, in the Asakusa area of ​​Tokyo.
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-80aa3660b148e18efb502a83d0df88a2-2027×2700.jpg Liberato TOKYO store
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-2b56b978baa05c58b4457a1e65bd7df9-2049×2700.jpg Enjoy matcha on the tatami mats Liberato develops original items by fusing different materials, Kyushu-produced tatami mats and
Himeji-produced leather. After being introduced by a popular fashion influencer in LA at the end of 2024, its fresh style and beautiful craftsmanship that highlights Japanese craftsmanship attracted attention, and its popularity overseas soared. The video has been viewed more than 1.5 million times on Instagram, has become a hot topic on American review sites, and orders are pouring in from fashion freaks with high sensitivity around the world. In response to many requests from foreign tourists coming to Japan who wanted to “try on the real thing,” Liberato has been running a mobile sales service called “Liberato Nomad” since February 2025, but with the growing inbound demand, the need has grown and we have finally decided to open a physical store. Even during the preparation stage for the opening, we had already received many reservations for the store, mainly from tourists from North America, Europe, and the Middle East, and we will now officially open on July 1, 2025. The store is located a 7-minute walk from Asakusa Station on the Tokyo Metro/Toei Lines and a 3-minute walk from Honjo Azumabashi Station on the Toei Asakusa Line, making it easy to stop by popular tourist spots such as Sensoji Temple and Tokyo Skytree. In the store, you can actually touch, try on, and experience the entire lineup of Liberato, including popular loafers and sandals. In addition to shoes, we also have all kinds of leather accessories such as bags, wallets, and pouches. In addition, sample products are available at special prices in limited quantities only at the store, and the latest items are on display before they go on general sale. Products that can only be found here are lined up.
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-1180f748b4cb92263aaeeeba214de31b-2027×2700.jpg Stock the entire lineup
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-2f317c82d7baafb6df4d8b7f2506a8c2-2027×2700.jpg You can also get your hands on a series of leather goods. In addition, Liberato will be starting a new development with the opening of the store. In addition to the tatami × leather items, we will be offering Japanese tableware selected from a unique perspective. We carry antique and stamp plates from the late Edo period to the early Showa period, as well as Kiyomizu ware made by a potter founded in the Taisho period in Higashiyama, Kyoto, so you can feel the depth of history. In addition, the store has a tatami space where you can take off your shoes and relax. In addition to being able to try grass tea, which is rich in dietary fiber, we will prepare and serve matcha tea along with seasonal sweets upon prior reservation.
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-9001624253b75bf29ee7bb4acdaf88a9-2027×2700.jpg We also handle antiques from about 100 years ago
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-ac0585066276c274222251e3e2544194-2056×2700.jpg Kiyomizu ware/dyed teacup
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-43a2eef439138265dea2b8572410eeca-2124×2700.jpg Kiyomizu-yaki Flower Crystal Tumbler
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-e5bf01550fae2297fae1bf1a4c9eaed2-2027×2700.jpg Chic interior Liberato’s craftsmanship is based on respect for “materials,” “culture,” and “history.” As a space where you can not only pick up products but also experience Japanese aesthetics with all five senses, we will deliver an “experience” that goes beyond just “things.” Please come and experience a sensibility that can only be found here in the world.
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-ebe65498602614b978fd74031cc7e674-2027×2700.jpg You can try on all products
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-f67eb8dbe297caea13c05bcee92055fd-2027×2700.jpg The most popular loafers overseas 【Store Details】Liberato TOKYO 〒130-0001 2-12-2-101 Azumabashi, Sumida-ku, Tokyo ・Tokyo Metro/Toei Lines Asakusa Station 7 minutes walk ・Toei Asakusa Line Honjo Azumabashi Station 3 minutes walk
https://maps.app.goo.gl/bcVnK3httMzbzqgc9 ※Irregular holidays. ※When visiting, we recommend contacting us in advance via our website or Instagram so that we can ensure that you are accommodated. Image
URL: https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-130cdbdecdde8e5817f2a6a11749630f-2110×2700.jpg Impressive sign
https://prcdn.freetls.fastly.net/release_image/91533/9/91533-9-d21e29263fd6b41476a885f26e5509fc-1080×1550.jpg The shop curtain on the concrete wall is the landmark 【About Liberato】 The brand concept is “From Nature to Style”. The brand offers sustainable Japanese-made items that combine two natural materials, “tatami mats” and leather, and loafers and sandals with tatami mat insoles have become popular. Tatami mats have been a part of the daily lives of Japanese people for a long time. The natural effects and efficacy of hygroscopicity, odor absorption, and antibacterial properties have been proven, making them highly functional as footwear items. By incorporating tatami mats into fashion, we hope to create an opportunity for people to take a fresh look at traditional Japanese beauty.
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