NEW ART Co., Ltd. ~Hospitality with Henri Charpentier financiers and five special offers~ “Brightful Fair” at Ginza Diamond Shiraishi, Japan’s first bridal jewelry specialty store

【NEW ART Co., Ltd.】～Hospitality with Henri Charpentier financiers and 5 special benefits～Japan’s first* bridal jewelry specialty store “Ginza Diamond Shiraishi”‘s “Brightful Fair” ​ NEW ART Co., Ltd. Press release: July 1, 2025 To members of the media ~ Treat yourself to Henri Charpentier financiers and five special offers ~ Japan’s first* bridal jewelry specialty store “Ginza Diamond Shiraishi”‘s “Brightful Fair” Hand cream is included with every purchase, and there are also special benefits such as a jewelry box, pouch, and ring pillow Ginza Diamond Shiraishi (operated by NEW ART Co., Ltd., Chuo-ku, Tokyo, representative Eri Hamano), a bridal jewelry specialty store with 65 stores nationwide and boasting one of the largest numbers of successful transactions in Japan, will hold the Brightful Fair at all Ginza Diamond Shiraishi stores from Saturday, July 5th to Sunday, July 27th, 2025.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-6262e6b9e5869b9e5213b0d67b1cba1e-700×467.jpg Brightful Fair▶https://www.diamond-shiraishi.jp/lp_em/brightful_fair_2025.html At this fair, you can see more than 700 engagement rings and wedding rings in a wide variety of designs, including new rings released in March. We have prepared the following five gifts as a bonus for visiting the store and for making a purchase. ・Diamond Rich Care Hand Cream ・Original Jewelry Box with Drawer ・A flower-themed ring pillow ・A jewelry pouch with excellent storage capacity ・A proposal ring with adjustable size In addition, at the Brightful Fair, we will be treating everyone to “Henri Charpentier’s popular financiers.” If you are thinking about getting married, proposing, or looking for real jewelry as a gift for your partner, please visit your nearest store. 【Brightful Fair Event Overview】 Target stores All Ginza Diamond Shiraishi stores (65 stores nationwide) Schedule Saturday, July 5, 2025 – Sunday, July 27, 2025 1. Henri Charpentier financiers and drinks are served Enjoy choosing your ring at your leisure with a special Henri Charpentier financier and welcome drink in a package celebrating the 30th anniversary of the company’s founding. Image
URL: https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-dd2036f4f652e332d836490870a67393-640×427.jpg 2. Diamond Rich Care Hand Cream
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-4917663fc7a5f779d6ec3cc99a9ac8d5-640×426.jpg *Acetyl pentapeptide-35, diamond powder This is an original hand cream jointly developed by Shiraishi, which directly purchases diamonds, and an aesthetic salon. Contains diamond salt* (base ingredient) and dead sea salt to give you fresh, radiant skin without stickiness. *Only for first-time customers. 1 piece per set ＜Contract benefits＞ 1. Engagement ring purchase bonus: Jewelry box We offer high-quality jewelry boxes that will make your jewelry look beautiful and protect it. With hooks for hanging necklaces and a drawer, it has excellent storage capacity. The navy leather-like box with gold hardware gives it a chic look and will blend in with any interior.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-a28cf8c692628394378d13d4ec4b0d84-640×426.jpg *This is a special offer for those who purchase loose diamonds. 2.Wedding ring (marriage ring) contract benefits:Ring pillow or jewelry pouch
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-1d924a8d60e116ab19aaea76ee4a22e6-640×426.jpg You can choose either a lovely ring pillow with a flower motif that can be used for weddings and interior decorations. Or a jewelry pouch with excellent storage capacity that can hold three rings, a necklace, and small items. 3.For those who purchase a diamond loose stone alone: ​​A ring (frame) for marriage proposal will be presented This is a size-adjustable ring for proposals. You can propose by setting the diamond you purchased and engraving the date and initials. The diamond you purchased will be set in the engagement ring design you and your partner chose at a later date. The proposal ring will be set with a colored stone and presented as a commemorative gift. It is very popular with those who want both a surprise proposal and their partner’s favorite design.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-651ac6e3d50c4a2f04956e47d69ea13b-640×426.jpg *You can choose either the jewelry box or proposal ring that comes as a bonus when you purchase an engagement ring. *This offer will end once all stock has been sold. *Those who purchase engagement rings or wedding rings at Ultimate Diamond Shiraishi are also eligible for the “Brightful Fair.” Brightful Fair special engraving> Ginza Diamond Shiraishi’s original engraving expresses the feelings of the couple. We have two types of special engravings available with special messages.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-ee99ef2b9d39dcf993283b328ef10b20-690×300.jpg 1 bottle ¥4,500 2 bottles ¥9,000 Shooting Star A shooting star mark carrying a wish. When the stars of hope are aligned, they are engraved to create a moon that will brightly light up the surroundings and guide the two of you.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-50c6aac83d5c84a63be5d3a350270ad4-690×300.jpg ¥3,500 per bottle Star Smile A star smile mark watching over your bright future. It is said that happiness accumulates in the U-shaped depression of the mouth, representing your eternal happiness. Engagement rings and wedding rings from Ginza Diamond Shiraishi New Pure Brightness (released on March 22nd)
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-d9d1cc9c5d84cc4ce80c67d0cdbe106c-1280×1280.png Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-46756dc4f55b6664afaaccb786e0b996-1280×1280.png wedding ring
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-c69a8744e8df9782da7f73952cedd96b-1280×1280.png Set ring Popular engagement rings and wedding rings
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-145847316b35ca46579fc6c6d319bb40-460×460.jpg [Engagement Ring] Bright Voyage
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-6815c53b8f829087206bd615497ab9e1-460×460.jpg [Engagement ring] White Lily (White Lily)
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-821612ba6bce8c6fbbd60aa2f27c76d2-1280×1280.jpg 【Wedding Ring】Starry
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-eafeacb764fdb8584973767318e3d30a-460×460.jpg [Wedding Ring] Shining Flow *The ring is an example. Some stores do not carry this ring. If you would like to see it, please contact the store in advance. *We have over 700 different ring designs. Please come and see them at Ginza Diamond Shiraishi stores nationwide. Pioneer of bridal jewelry The charm of diamonds offered by Ginza Diamond Shiraishi The quality of diamonds offered by Ultimate, the highest rating
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-e7102331bc627da2e6e1705e6bb66eea-612×450.jpg *Saline Light Reports are not issued for some diamonds, such as those less than 0.25ct, H color or lower, and clarity SI1 or lower. In addition to the traditional diamond quality evaluation standard “4C”, we have implemented a new report “Saline Light Report” that evaluates the brilliance of diamonds. Even among the diamond looses selected from the world’s leading polishing companies, there are not many that are the highest rating Ultimate, but it has been proven that more than 99% of the polished diamonds purchased by Ginza Diamond Shiraishi are the highest rating Ultimate diamonds. We source and select
high-quality diamonds from all over the world.
https://prcdn.freetls.fastly.net/release_image/7438/415/7438-415-70528180f9a17e45fa26df3add08a95f-612×450.jpg At Shiraishi, we do not handle recut or reused diamonds because we want our customers to have pure virgin diamonds that have never been in anyone’s hands. By consistently purchasing the most beautiful diamonds in the world from all over the world, we are able to offer them at a fair price, and we can even determine the difference in quality that cannot be seen in the appraisal certificate alone before delivering them to our customers. About Ginza Diamond Shiraishi Ginza Diamond Shiraishi is celebrating its 30th anniversary. It is the first bridal jewelry specialty store in Japan. Established in 1994 on Ginza Chuo-dori, it is one of the largest bridal jewelry brands in Japan with 65 stores in Japan as of July 2025. We deliver high-quality diamonds with the idea of ​​”diamonds for all brides.” The diamonds selected there are not only the “4Cs” known as the quality standard of diamonds, but also the “brilliance” necessary for feeling beautiful, which is the most important value, and they are diamonds that shine more beautifully. Only Ginza Diamond Shiraishi can combine diamonds with your favorite ring design. We always have more than 18,000 diamond pieces and more than 700 types of ring designs available, and we respond to the voices of many brides who want a ring that is one of a kind in the world. We are also pioneers in the industry with our “set rings,” which are engagement rings and wedding rings stacked together. The smooth feel when worn and the beauty seen from the side are further features of our meticulous handiwork. In addition, we offer a permanent after-sales service because we are involved in rings that will be with you for the rest of your life. All of these are the crystallization of our desire to “stand close to the couple and create happiness,” and are our wishes themselves. Until now, and forever from now on. Ginza Diamond Shiraishi will continue to be a brand that walks alongside you through your lives. Official website ​ Official Instagram ​ NEW ART Co., Ltd.
Representative: President and CEO Eri Hamano Established: May 2017 Capital: 100 million yen Business: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), listed on the Tokyo Stock Exchange Standard Board. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings), and it operates under the brands “Ginza Diamond Shiraishi” (65 stores nationwide) and “Excelco Diamond” (59 stores nationwide). *Research by Yano Research Institute Co., Ltd. “Jewelry and Precious Metals Market Yearbook ” Details about this release *This email will be sent automatically, so please refrain from replying.