[Letra] POP UP SHOP will be held from July 4th at Yokohama Joinus in collaboration with Sora of Tokyo flower!
Sora of Tokyo Co., Ltd. Press release: July 1, 2025 【Letra】POP UP SHOP Letra POP UP SHOP will be open for a limited time from July 4th at Yokohama Joinus together with women’s apparel brand flower! Letra POP UP SHOP will be open for a limited time from July 4th at Yokohama Joinus together with women’s apparel brand flower. Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Masanori Kitajima), will open a pop-up shop at Yokohama Joinus. Yokohama Joinus Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/43/116313-43-8b2b0c8c41064382e421ed257a794b14-940×1100.jpg Yokohama Joinus Period: July 4th (Friday) – July 16th (Wednesday) Location: Yokohama Joinus 1st floor Address: 1-5-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa Prefecture, 220-0005 Business hours: 10:00 to 21:00 Yokohama Joinus: https://www.sotetsu-joinus.com/ At this event, we will be holding a pop-up shop with original clothing and vintage items from flower, a women’s apparel brand owned by Sora of Tokyo Co., Ltd., which operates Letra. What is flower? Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/43/116313-43-64da246893148b89a4acee9976f3e4bd-800×1100.jpg A women’s apparel brand operated by Sora of Tokyo Co., Ltd. Flower Jinnan store was established in 1993 as a specialty store dealing in women’s vintage clothing. Flower started selling its original women’s wear in 1999, and currently operates five stores in Japan (LUMINE EST Shinjuku, LUMINE Ikebukuro, JOINUS Yokohama, LUCUA Osaka, and Tennoji Mio), as well as two online stores.
https://prcdn.freetls.fastly.net/release_image/116313/43/116313-43-f41c172062dba2f6b2fd5cce8feb4ea8-3900×2925.jpg The market where we actually purchased goods in the US at that time At this event, we will also be selling vintage clothing, which is the origin of our company, and original flower products at the same booth. This is a store where you can enjoy not only mercado bags, but also total coordination as a new proposal. flower WEB SHOP
https://flower-webshop.jp/ Limited quantity mercado bags are now available.
https://prcdn.freetls.fastly.net/release_image/116313/43/116313-43-46b647170bd5cb31231e66ca0aaf6d3a-1080×1080.jpg Please note that the merchandise bag in the image is a sample and the same product will not be available. The ASSORT series is a popular limited edition item available at POP UP SHOP. ASSORT is a market bag that Letra’s buyers purchased at local markets and knitted by market bag craftsmen with their own ideas. Knitted in a colorful Mexican color scheme, this item will make your summer coordination even more enjoyable. About Letra A brand that debuted in 2014 and deals in Mexican goods, with merchandise bags being its main product. Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/43/116313-43-d28d1ebf16600f0b41389d3a203cd8c0-800×600.png In the late 2000s, our company president, Masanori Kitajima, was fascinated by the energetic people and colorful cityscapes and visited Mexico several times a year. There, he encountered the Mercado Bag. Sensing the potential of the lightweight and durable Mercado Bag, he started importing and selling it in Japan. From 2014 to the present, we have gradually expanded the recognition of Mercado Bags in Japan. (Comparison of purchase numbers / 2015: 1,200 units, 2024: 35,000 units) We want our customers to enjoy Mercado Bags. Through our business, we will contribute to the long-term succession of
traditional Mexican techniques, the creation of vocational training opportunities in prisons, and the stabilization of the lives of Mercado Bag artisans. These are our initiatives for Social Good. Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule: https://www.letratokyo.jp/events/ 【Company Profile】 Company name: Sora of Tokyo Co., Ltd. Business: Women’s apparel, clothing accessories Operating brands: Letra, flower Established: August 1998
Representative director: Masanori Kitajima *This email has been sent automatically, so please do not reply.
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