“Pajamas for Harajuku” is the concept of streetwear x pajamas brand “Chill ST” and sales are booming with some items sold out! Reservations can be made with a maximum wait of one month

“Pajamas you can wear to Harajuku” is the concept of street x pajamas brand “Chill ST” and sales are booming with some items sold out! Wait up to 1 month for reservation ​
Oasis Lifestyle Group Co., Ltd. Press release: July 1, 2025 To the media “Pajamas suitable for Harajuku” is the concept of street x pajamas brand “Chill ST” sales are booming and some products have sold out! Reservations can take up to one month
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-652312bf81844e7cfd863698bb455948-3000×2400.jpg Oasis Lifestyle Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) launched a new brand, “Chill ST” (hereinafter “Chill Street”), on Friday, May 16, 2025, which combines streetwear and pajamas with the concept of “pajamas suitable for Harajuku”. The POPUP STORE held at Laforet Harajuku from Friday, May 16 to Wednesday, May 28 achieved sales three times higher than expected. Some products are currently sold out, and there is a one-month waiting list for reservations. Official brand site: https://chill-st.com/
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-5a8ac350edcc190c902eaa5fbf165a28-3000×2400.jpg This brand, launched with the catchphrase “Pajamas for Harajuku,” proposes a new genre of “street pajamas” that fits seamlessly into modern lifestyles. The first collection features a total of six items, including four tops and two pants. It is available in four colors, white, mocha, black, and navy, and in four sizes, from XS to L, making it suitable for people of all genders, ages, and body types. It is also easy to care for as it can be washed and dried, and uses a uniquely developed fabric that combines three types of yarn to achieve a soft and smooth feel.
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-10e5071ba342a99fab0ae515c3ea9de1-2160×2700.jpg Gift Box We held a pop-up store at Laforet Harajuku from Friday, May 16th to Wednesday, May 28th, and achieved sales three times higher than expected. Some products are currently sold out, and there is a one-month waiting list for reservations. The reasons for the strong sales include many customers who liked the unique feel of our self-developed fabric and made repeat purchases, and the fact that our sneaker box-themed gift boxes became a hot topic, leading to high demand for gifts for Father’s Day and other occasions. Chill ST is not just a pajama brand, but aims to be a new genre of street pajama brand that seamlessly connects the everyday with the extraordinary. ■25SS Collection Product List (Prices including tax)
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-b41c6e43adec0e9b5da4ae3f63691ad1-3900×3900.jpg Product name: Cloud pile Tee Price: ¥9,350 Color: White/Mocha/Black/ Navy
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-29eaa739a31921ccbcb5a71373d3bef0-3900×3900.jpg Product name: Cloud pile long Tee Price: ¥11,000 Color:
White/Mocha/Black/ Navy
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-b4bdc211c108b2c3b212ec9263db8956-1939×1988.jpg Product name: Cloud pile Cardigan Price: ¥12,100 Color:
White/Mocha/Black/ Navy
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-41373972e1cd953c6a3951b5f1c049c7-3900×3900.jpg Product name: Cloud pile Hoodie Price: ¥14,300 Color:
White/Mocha/Black/ Navy
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-0881e51e95459158630b57d1909e8e6b-3900×3900.jpg Product name: Cloud pile shorts Price: ¥9,900 Color:
White/Mocha/Black/ Navy
https://prcdn.freetls.fastly.net/release_image/35410/564/35410-564-f3561ece88b8fadd6cf1fd25a738eb73-3900×3900.jpg Product name: Cloud pile Pants Price: ¥12,100 Color:
White/Mocha/Black/ Navy ■Company Profile Company Name Oasis Lifestyle Group Co., Ltd. Representative Yuzo Sekiya Location 〒150-0001 21F Jingumae Tower Building, 1-5-8 Jingumae, Shibuya-ku, Tokyo For more information on this release *This email was sent automatically, so please do not reply.