Astoria Co., Ltd. Astoria Odile offers elegant and feminine office styles perfect for commuting and going out Starting July 2nd, the “Spend the summer in comfort! Commuting coordination campaign that combines design and functionality” will be hel

【Astoria Co., Ltd.】 【”Astoria Odile” offers elegant and feminine office styles perfect for commuting and going out】Starting July 2nd, “Spend the summer in comfort! Commuting outfit campaign that combines design and functionality” ​ Astoria Co., Ltd. Press release: July 1, 2025 To members of the media [Astoria Odile offers elegant and feminine office styles perfect for commuting and going out] Starting July 2nd, the “Spend the summer in comfort! Commuting coordination campaign that combines design and
functionality” will be held. ~About half of respondents said they value both “design and quick-drying” when it comes to rainy season fashion~
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-e2266272440574a6b69c2a60f1cf41af-1920×1220.jpg Astoria Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Yasunari Ando), which offers elegant and feminine items perfect for commuting and going out, will start a “Commuting Coordination Campaign” recommended for the summer season at ASTORIA ODIER on its official online shop (company online shop) from Wednesday, July 2, 2025. During the campaign period, customers who purchase eligible products will receive a coupon that can be used for their next purchase. Take this opportunity to experience items that combine practicality and beauty. [Official Online Ship] https://online.astoria.tokyo/ Background of the Campaign The rainy season is a season where it’s difficult to choose clothes because of the high humidity, sweatiness, and the possibility of sudden rain. Especially when commuting to work or going out, you want clothes that give a clean and neat impression and are functional enough to be comfortable. Based on the results of a survey on X (formerly Twitter), Astoria Odile confirmed that many customers value both quick-drying and design. In order to meet such needs, this campaign is planned with styling suggestions that allow you to look beautiful and true to yourself even on rainy days. In addition, quick-drying and design are both required elements not only during the rainy season but also in the upcoming full-fledged summer season. Even during the summer season when we are hit by sudden torrential rains and sweat from the heat, Astoria Odile will propose “clothes that make women’s work more enjoyable” so that you can feel confident in your daily outfit through a cool and neat look. Campaign period: Wednesday, July 2, 2025 – Tuesday, July 15, 2025 Applicable products:
Color-coordinated ribbon pin-tuck blouse, clear button wide pants Peplum long skirt (Naturemia material), skipper ruffle soccer dress Sale price: 4,290 yen to 6,490 yen (tax included) Product overview
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-dd7ee09c93d4a38133a74abd7a448d74-1500×1800.jpg Product name: Color ribbon pin tuck blouse Price: 4,290 yen (tax included) Size: M, L Material: 97% polyester, 3% polyurethane
URL:https://online.astoria.tokyo/products/3123-80839?_pos=3&_sid=f088c0a0e&_ss=r&variant=50572915507499
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-e7f582bc38de00681973dc088045844c-1500×1800.jpg Product name: Skipper ruffle soccer dress Price: 5,390 yen (tax included) Size: M, L Material: Outer material 97% polyester, 3% polyurethane, lining 100% polyester
URL:https://online.astoria.tokyo/collections/one-piece/products/3184-212671?variant=50563075178795
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-89472611cd55a642127b9f8594b10227-1500×1800.jpg Product name: Clear button wide pants Price: 6,490 yen (tax included) Size: S, M, L Material: Main body 100% polyester Other fabric 100%
polyester URL: https://online.astoria.tokyo/collections/pants/products/4089-80796
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-478a9d5d1a135aa0ce0f78218d3be1f1-1500×1800.jpg Product name: Peplum long skirt (Naturemia functional material) Price: 5,390 yen (tax included) Size: S, M, L Material: Outer: 100% polyester, Lining: 100% polyester URL:
https://online.astoria.tokyo/collections/skirt/products/4127-8203 Prices are accurate as of July 1, 2025. Survey results
https://prcdn.freetls.fastly.net/release_image/164998/3/164998-3-ad6123b4c9f36d67f84ed011723a98d7-900×1600.jpg Survey period: Thursday, June 12, 2025 to Wednesday, June 18, 2025 Survey method: X (formerly Twitter) Survey content: Fashion during the rainy season, quick-drying and design Which do you value more? Number of survey responses: 106 Survey results: Quick-drying: 31 votes (29%) Design: 21 votes (20%) Important to both: 52 votes (49%) Not important to either: 2 votes (2%) Customer testimonials In the comments to the survey on X, we received comments such as “I want to enjoy going out in clothes with my favorite design and quick-drying clothes during the rainy and gloomy rainy season,” “I value quick-drying but also want to consider design when coordinating my outfit,” and “Quick-drying is important when washing clothes during the rainy season.” In addition, since both quick-drying and design are important elements but difficult to achieve at the same time, some comments said that they place importance on quick-drying considering the characteristics of the rainy season. On the other hand, there were also comments that they always place importance on design when choosing clothes regardless of the season, such as the rainy season. About Astoria Odile Astoria Odile offers elegant and feminine office styles perfect for commuting and going out. The Astoria Odile brand concept is “clothes that make work more enjoyable for women,” and we are close to the feelings of women who value each day to realize who they want to be, and create a dream that can be achieved with customers on work days and off days. We propose feminine casual styles that allow you to find your own beauty. It was born in 2007 as a brand specializing in fashion buildings by Astoria Co., Ltd. We opened a store on ZOZOTOWN in 2015, and our official online shop opened the following year in 2016. In 2021, we reopened our flagship store at Lumine Est Shinjuku and opened our first store at PARCO in Kichijoji. As we approach the 20th anniversary of the brand’s founding in 2027, we will continue to offer a variety of suggestions to provide our customers with clothes that make them look great on any day. Media Coverage/Pop-up Store Openings May 2025: Costume provided by Hori Jun Live Junction April 2025: Featured in the May issue of the fashion magazine “Bijin Hyakka” March 2025: Featured in the Japan mail-order notebook February 2025: Featured in the March issue of the fashion magazine “Bijin Hyakka” January 2025: Featured in the February issue of the fashion magazine “Bijin Hyakka” March 2024: Costumes provided by Weather News August 2023, Lumine Est store 3rd floor, pop-up store, etc. About related sites HP: https://online.astoria.tokyo/pages/company EC (official online shop): https://online.astoria.tokyo/ EC (Official ZOZO): https://zozo.jp/shop/astoriaodier/ Instagram:
https://www.instagram.com/astoriaodier/ X:https://x.com/astoriaodier About our directly managed stores LUMINE EST Shinjuku Store Address: 4F Shinjuku Lumine Est, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Contact: 03-3354-7393 Business hours: (weekdays) 11:00-21:00 (Saturdays, Sundays, and holidays) 10:30-21:00 Instagram:
https://www.instagram.com/astoriaodier_lumineshinjuku/ Kinshicho Parco Store Address: 4-27-14 Kotobashi, Sumida-ku, Tokyo 130-0022 Kinshicho Parco 3rd floor Contact: 03-6240-2310 Business hours: (all days) 10:30-21:00 Instagram:
https://www.instagram.com/astoriaodier_kinshichoparco/ Kichijoji PARCO store Address: 4F Kichijoji PARCO, 1-5-1 Kichijoji Honmachi, Musashino City, Tokyo 180-8520 Contact: 0422-20-9110 Business hours: (all days) 10:00-20:00 Instagram:
https://www.instagram.com/astoriaodier_kichijojiparco/ About Astoria Co., Ltd. Company name: Astoria Co., Ltd. Head office address: 6-17-26 Honkomagome, Bunkyo-ku, Tokyo 113-8633 Representative Director: Yasunari Ando Business description: Planning and sales of women’s fashion Established: April 1957 HP:
https://online.astoria.tokyo/pages/company *This email has been sent automatically, so please do not reply.