Brillar and Ohara Pearl jewelry now available at Hermes specialty boutique [GINZA XIAOMA]! Discover the brilliance of moissanite and pearls in a high-quality space
Brillar Co., Ltd. Press release: July 1, 2025 To media representatives Brillar and Ohara Pearl jewelry now available at Hermes specialty boutique [GINZA XIAOMA]! Discover the brilliance of moissanite and pearls in a high-quality space ～From July 1st (Tuesday), moissanite and pearl jewelry will join the space for “Imagine the brilliance of your own life”～ With the concept of “high quality moissanite jewelry that can be passed down to future generations,” Brillar Co., Ltd. (hereinafter, Brillar), which is celebrating its 8th anniversary since its founding, and OHARA PEARL Co., Ltd., which develops the pearl brand ＜OHARA PEARL＞ (hereinafter, OHARA PEARL), (both headquartered in Chuo-ku, Tokyo; CEO: Ohara Masaaki), will start ASU from Tuesday, July 1, 2025. We will start selling jewelry at GINZA XIAOMA, a boutique operated by BRAND Co., Ltd. that specializes in selling, buying, and renting Hermes.
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-a39f6a341df3ebf9169fc4b9af2933d0-2160×2160.png ASU BRAND Co., Ltd., which operates GINZA XIAOMA, is a company that disseminates a form of luxury that weaves high-quality circulation and rich stories under the philosophy of “imagining the brilliance of your own life.” We at Brijar and Ohara Pearl also resonate with this philosophy, and are very happy that you can purchase our jewelry in this special space. At GINZA XIAOMA, you can take your time to look at jewelry under the superb consultation of professionals with an aesthetic eye who have been discerning Hermes for many years. We will develop Brijar’s moissanite jewelry and Ohara pearl jewelry with the hope that a special encounter will be an opportunity to enrich your daily life. Enjoy discovering special jewelry in a high-quality space in Ginza. Representative comment ASU BRAND Co., Ltd./XIAOMA Takayuki Hirao, Chief Operating Officer, XIAOMA Holdings Co., Ltd. We are very pleased to welcome Brillar and Ohara Pearl to the GINZA XIAOMA Ginza Chuo-dori store. The jewelry created by both brands is more than just an ornament; it is a special presence that brings out the personality and story of the wearer. XIAOMA is pursuing the encounter with one-of-a-kind items that will enrich the lives of our customers. We are confident that the jewelry, which is infused with the reliable techniques and passion of Brillar and Ohara Pearl, will shine with new brilliance at the GINZA XIAOMA Ginza Chuo Dori store and create wonderful encounters with many customers. Brillar Inc. / Ohara Pearl Inc. President and CEO Isao Ohara We believe that jewelry is not just an ornament, but also “a memory of a person’s life.” GINZA XIAOMA’s philosophy of “imagining the brilliance of your life” overlaps deeply with the values that we at Brijar and Ohara Pearl have cherished. In this space that creates a new cycle of luxury, we hope that our jewelry will become a part of many people’s stories. GINZA XIAOMA store information
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-d1e2b308bfe472da03e71f08c45ca656-800×1180.jpg XIAOMA Ginza Chuo-dori Main Store ■Location 21st Chuo Building 1F/2F, 1-8-21 Ginza, Chuo-ku, Tokyo 104-0061 ■Business hours 11:00～20:00 ■TEL 0120-900-864 What is moissanite?
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-3bd157fc11b17efd0cea59e6f575a961-2000×2002.jpg Moissanite is an artificial gemstone characterized by its dazzling brilliance, said to be “2.5 times brighter than diamonds (*1)” due to its fire and refractive index that exceeds that of diamonds. In addition to its beautiful shine, it also has excellent properties such as shock resistance (toughness) and resistance to clouding (low oleophilicity), making it highly regarded as a jewelry material that can be used daily and for a lifetime, and it has become popular mainly in Europe and the United States. In addition, moissanite jewelry is also supported as jewelry for special occasions such as engagement rings and wedding rings because it is ethically free from the social issues that some natural gemstones have, such as the destruction of the natural environment due to over-harvesting, conflicts related to gemstones, and child labor. In fact, approximately 30% of Brijar jewelry is purchased as bridal jewelry. About Ohara Pearl Image
URL: https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-f9541d27cb2a013e3295eed90f3899f2-3900×490.png Ohara Pearl is a pearl jewelry brand that was launched in October 2020 as a sister brand of Brijar with the concept of “so that all women can love themselves as they are.” From the highest grade pearls with identification certificates to affordable pearl jewelry made with unique pearls, we carefully select and directly purchase a wide variety of pearls from auctions, and handcraft each piece with our Made in Japan technology. In December 2023, we opened our first permanent store in Ginza, and this year marks the fifth year since the brand was founded. About Brijar
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-d5f347c8f4830414dada74d58e0f03fb-3241×2235.png Brijarre started its brand in 2017 as Japan’s first(*2)
moissanite-specializing jeweler, focusing on the potential of the artificial gemstone moissanite, which was not well known in Japan at the time. The brand celebrated its 8th anniversary this year with the concept of “high quality moissanite jewelry that can be passed down to future generations.” Starting with online sales only, the brand is now also sold in two permanent directly managed stores: the flagship store in Ginza, Tokyo, and the store in Shinsaibashi, Osaka.
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-12d72c4f19810085eb5785818c523567-3900×2241.jpg
https://prcdn.freetls.fastly.net/release_image/38266/66/38266-66-7aeb3bfb5778404d61a6bbaa4b77f677-2883×2018.jpg At Brijar, we use high-quality moissanite that has been carefully selected through rigorous quality checks, and we use carefully selected materials such as 18K, platinum, and platinum forging, which has excellent strength, for the base metal, in order to provide high-quality jewelry that you can love for a long time. In the future, we will continue to pursue the improvement of quality not only in the quality of our jewelry, but also in research into materials such as loose stones and materials, designs that bring out the charm of moissanite, and even in the manufacturing process, customer service, and after-sales service, and will continue to take on the challenge of being a pioneer of moissanite in Japan. *1) 2.5 times brighter than diamond…The dispersion of moissanite is 0.104 compared to diamond’s 0.044, which is about 2.5 times *2) Japan’s first moissanite jeweler… Survey of “brands that specialize in planning,
manufacturing and selling moissanite jewelry” in Japan, as of December 2017, in-house research [Company name] Brillar Inc. [Head office] 4F Ginza Nissho Building, 2-2-8 Ginza, Chuo-ku, Tokyo 104-0061 [President and CEO] Ohara Masaaki [Established] December 2017 [Main business] Management of the moissanite jewelry brand Brillar [Directly managed stores] Tokyo Ginza main store, Osaka Shinsaibashi *This email has been sent automatically, so please do not reply.
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