New sweat brand “YURUGI” store opens, offering “comfortable looseness” | Tanaka Lifestyle Co., Ltd.
Tanaka Lifestyle Co., Ltd. Press release: July 1, 2025 New sweatshirt brand “YURUGI” offering “comfortable looseness” opens a store. “It was my dream to open a sweatshirt shop.” Released “relaxedly” on Tuesday, July 1st at 8pm. For you and your loved ones.
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https://prcdn.freetls.fastly.net/release_image/164449/2/164449-2-bf8c8f6f403df80106fdcd34bd4cc801-1920×1280.png Tanaka Lifestyle Co., Ltd. (Headquarters: Tokyo) has launched YURUGI, a made-to-order brand that mainly sells sweatshirts, based on the concept of “comfortable looseness. Unwavering normality,” on its official online store (https://yurugi-lifestyle.com/) from 8:00 p.m. on Tuesday, July 1, 2025. The 1st collection features unisex sweatsuit sets with over 200 million customizable options, silhouettes, fabrics, and designs that are all carefully crafted without compromise. [Order period] July 10th (Thursday) 20:00 to July 31st (Thursday) 23:59 Benefits – A one-of-a-kind “original card” with a serial number assigned in order of purchase – Delivered in a “special box” with a message 【Delivery Period】 Made to order: Mid-October to early November
https://prcdn.freetls.fastly.net/release_image/164449/2/164449-2-fe32bdbfdf44a192cd65094c92e3429e-1920×1280.png YURUGI’s “Two Strings” can be freely combined from a total of 17 colors.
https://prcdn.freetls.fastly.net/release_image/164449/2/164449-2-306992a154e9e804695285af670cf5b2-1012×1350.png We have developed a unisex sweatshirt that is designed with attention to functionality, design, fabric, and silhouette. It all began… “I haven’t found the real sweatshirt,” says one sweatshirt lover. It all started with that. After many years from the idea, it is finally complete. We paid attention to every detail, without compromising, that will resonate with sweatshirt lovers. Design, fabric, silhouette, hood stand, pocket depth, playfulness, etc.. Nothing extra, just the best. Especially the comfort of wearing it. And the comfort of holding it. Before I knew it, I was thinking not just about the comfort of the wearer, but also about the comfort of others. From there, my thoughts quietly spread to “you” and “your loved ones.” A wide variety of body colors, sizes, and two string colors. For example, the sweatshirt is my favorite color, and the strings are inspired by the color of my mother’s favorite flower. A one-of-a-kind sweatshirt, made from over 200 million possible combinations and filled with emotion. A great reward for yourself or as a gift for someone special. Each piece is hand-threaded and wrapped in a gentle breeze. We deliver the ultimate sweatshirt and our feelings for you and your loved ones. The idea of YURUGI. Each person’s “normal”. May unwavering love and luxurious relaxation reach you all.
https://prcdn.freetls.fastly.net/release_image/164449/2/164449-2-99148b812a994ca1651f9c82b27b0c92-1920×1280.png Company profile Company name: Tanaka Lifestyle Co., Ltd. Head office location: Meguro-ku, Tokyo Established: May 22, 2025 Website: https://yurugi-lifestyle.com/ Contact: info@yurugi-lifestyle.com
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