Breitling Japan Co., Ltd. Breitling’s 2025 Sustainability Mission Report

【Breitling Japan Co., Ltd.】 Breitling’s 2025 Sustainability Mission Report ​
Breitling Japan Co., Ltd. Press release: July 1, 2025 Breitling’s 2025 Sustainability Mission Report Breitling has released its fifth Sustainability Mission Report, which focuses on the communities that rely on its precious materials to be sourced and produced through traceability and responsible sourcing.
https://prcdn.freetls.fastly.net/release_image/32319/206/32319-206-ad246ce38ccc9b2c091d7a09ed2b82ca-1630×917.jpg Breitling continues to deliver high-quality timepieces with not only superior precision and a clear concept, but also traceability and transparency. From our master chronometers to the local communities at the heart of our supply chain, we act together to build strong relationships that support meaningful, positive change. Since 2020, Breitling has put sustainability at the heart of the brand, setting goals, tracking progress, and reporting results transparently. The fifth Sustainability Mission Report reaffirms Breitling’s consistent commitment to the rigorous and well-recognized European Sustainability Reporting Standard (ESRS) for the second year in a row. Adhering to such standards reflects not only Breitling’s values, but also the way it takes responsibility for itself. CEO Georges Kern highlights Breitling’s role in sustainability: “Breitling creates luxury that is approachable, casual, and sustainable. We offer attractive neo-luxury products that are made with strong values ​​and sustainability in mind. And our squad is on a mission to do better, to take on challenges together for a better future.” Aurelia Figueroa, Head of Sustainability, also said, “The 2025 report was one of our most rewarding to date. It tells the stories of the people in our communities who have had the opportunity to work with us to realize sustainable change. Over the past year, our work has deepened in all areas: community, nature, and governance. And to have our work recognized and receive some important awards is a reminder of the importance and impact of our work.” A pioneer in traceability and true transparency True to its pioneering heritage, Breitling continues to innovate together with the communities where its products originate. In 2022, Breitling has committed to a full transition to “Better Gold”. This refers to responsibly sourced gold from artisanal and small-scale mines. They have also committed to moving towards lab-grown “Better Diamonds” sourced from carefully vetted suppliers. This not only ensures full traceability and transparency, but also directly benefits local communities through the Better Diamonds Fund and the Better Gold Fund, which pay a voluntary premium to local communities of CHF 30 per carat of lab-grown diamonds purchased and USD 1.35 per gram of gold.
https://prcdn.freetls.fastly.net/release_image/32319/206/32319-206-d23fb25edfc6d598db9ab461cd733211-3900×2601.jpg Now in its third year, the Better Gold and Better Diamonds sourcing initiative is already seeing tangible results. Breitling’s Better Gold Foundation works directly with Swiss Better Gold (SBG) to create positive social and environmental impact in mining communities and the surrounding areas. For example, SBG’s education support for a village in Colombia has enabled local students to complete locally focused programs, strengthening their community. And real change is happening with a complete shift to lab-grown diamonds, grown, cut, and polished in Gujarat, western India. These facilities operate in a
climate-neutral environment with full transparency, and many run on 100% renewable energy. As an example of Breitling’s efforts to support sustainable change throughout its value chain and sphere of influence, Breitling is actively co-financing the adoption of renewable energy with its Better Gold and Better Diamonds suppliers to drive
sustainable change.
https://prcdn.freetls.fastly.net/release_image/32319/206/32319-206-4f7cd329c89e2cc3a7eebe671f44850c-3900×2601.jpg The Breitling Better Diamonds Fund works with leaders in the fight against social issues to provide local and individualized education, along with Global Good x Amani, a recognized leader in the field. This work has strengthened local efforts in areas such as child education, environmental protection, women’s economic empowerment, and community development. To date, 45 graduates have graduated from the fund’s support programs, making a sustainable and positive impact on their communities. Breitling will continue to be committed to sustainable child education for the next generation and will continue to work closely with the local organizations we have encountered. Image
URL: https://prcdn.freetls.fastly.net/release_image/32319/206/32319-206-c6e89d318f3a7c2ae00153384c17d34f-1768×994.jpg Sustainability: Building a Better Future for All For Breitling, sustainability is not a destination, but an evolving journey. The journey requires constant effort, flexibility, and a forward-looking perspective. Breitling has made sustainability a core value of the brand and a key to creating shared value, and it is voluntarily raising its standards year after year. In recognition of these efforts, the company was awarded the Platinum Medal by EcoVadis, an award given to only the top 1% of companies in the world for their sustainability activities. You can learn more about these activities in Breitling’s 2025 Sustainability Mission Report. The full report can be found here. About Breitling Founded in 1884, Breitling is a leading Swiss watch manufacturer. It is an innovative company that invented the modern chronograph and pioneered the navigation tool watch. Today, the casual, inclusive, and sustainable luxury brand continues to break new ground with over 290 industrial loft-inspired stores around the world. Breitling’s collections explore the aspirations of the sky, land, and sea, and are consistent with the brand’s established modern retro style. All movements are COSC-certified chronometers, proving their exceptional quality, and Breitling is one of the few independent watchmakers to produce manufacture calibers. Breitling is now on a mission to create great products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Where traditional watchmaking meets the latest, most sustainable innovations, Breitling is a company that is both timeless and ahead of its time. More information about this release *This email has been sent automatically, so please do not reply.