“About Vintage” changes its name to “AV86” and rebrands to celebrate its 10th anniversary

“About Vintage” has changed its name to “AV86”. Rebranding for the 10th anniversary ​
About Vintage Press release: July 1, 2025 To Members of the Press “About Vintage” has changed its name to “AV86”. Rebranding to celebrate 10th anniversary Watch brand About Vintage has changed its name to “AV86” as of June 30, 2025. Please see below for details. Danish watch brand About Vintage will change its name to “AV86”. The name change is intended to evolve into a more flexible and innovative brand, with an eye on the future expansion of diverse services and international expansion, on the occasion of the 10th anniversary of the company’s founding.
https://prcdn.freetls.fastly.net/release_image/88743/25/88743-25-15e0080de2e2ed4430b7a6e18968e4db-1179×1050.jpg New brand name AV86 logo Nothing will change drastically, but we have reached our 10th anniversary and are now at a time to move on to a new stage. Since our founding in 2014, we have pursued classical design and reliable quality under the simple philosophy of “delivering high-quality watches that celebrate important moments in life and can be used every day.” To date, we have expanded our physical stores, partnered with other companies, and collaborated with other companies around the world, and through our engraving service, we have helped many customers create special memories and anniversaries. While continuing to uphold this philosophy, under the new company name “AV86,” we will strive to achieve further growth by expanding our range of services and expanding internationally.
https://prcdn.freetls.fastly.net/release_image/88743/25/88743-25-ef3e28a8e8eee33222ee7af3076bbf2d-1500×1500.jpg We continue to make watches in the same way as we have always done. Popular Model 1844 The name “AV86” contains the initials of About Vintage and the number “86”, the birth years of the two founders. This number reminds us of our origins and shows our intention to continue to carry on the beliefs of “About Vintage”. Although the brand name has changed, our essence, our watches, and our purpose have not. In addition, we have revamped our logo design to match the new company name, but we have retained the infinity symbol, which is the symbol of the brand. This “∞” represents our design philosophy of “timelessness” and also symbolizes the universality that classic watches have been passed down through the ages. In addition, the new logo incorporates the letters “AV” vertically in the center, evolving it into a unique symbol that shows the origins of the brand.
https://prcdn.freetls.fastly.net/release_image/88743/25/88743-25-7d854cf394f87f7652250c2a91b5900f-1500×1500.jpg Two founders In addition, this change of company name will not affect our services or support. Please rest assured that we will continue to provide careful support from Japanese staff. This year, we carried out environmental conservation activities through our partnership with WWF, and we will continue to work on this in the future. We also plan to launch new products that reflect customer feedback, and in July we will be releasing the “1934 Multichron,” a limited edition chronograph with multiple functions such as a telemeter, pulsometer, and tachymeter, with a limited number of 200 pieces. Please look forward to our future developments.
https://prcdn.freetls.fastly.net/release_image/88743/25/88743-25-6f7d62be471ed54897123ef9c5a819ad-1600×1200.jpg Limited to 200 pieces, released in July 1934 Multichron [New and old company name] Old company name: About About Vintage New company name: AV86 【Change date】 June 30, 2025 【New official website URL link (Japanese page)】 https://av86.com/ja-jp 【Company overview】 Company name: AV86 Established: 2014 Location: Copenhagen, Denmark Representative: Sebastian Skov Business: Sales of watches *This email has been sent automatically, so please do not reply.