Maehara Koei Shoten Co., Ltd. ~Rediscover the charm of parasols~ The popular “Pure Parasols,” made with cool materials such as cotton and linen and sewn by skilled craftsmen, are now on sale at the Asakusa Misujicho store, a direct store of the lon

【Maehara Kouei Shoten Co., Ltd.】 ~Rediscover the charm of parasols~ The well-established Western umbrella manufacturer Maehara Kouei Shoten’s directly managed store, the Asakusa Misujicho Store, is now selling popular “Pure Parasols” made with cool materials such as cotton and linen and sewn by skilled craftsmen. ​
Maehara Mitsuei Shoten Co., Ltd. Press release: July 2, 2025 To those involved in the media ~Rediscover the charm of parasols~ At the Asakusa Misujicho store, a direct store of the long-established Western umbrella manufacturer Maehara Kouei Shoten, they are now selling popular “Pure Parasols” made with refreshing materials such as cotton and linen and sewn by skilled craftsmen. Customization, which is only available at our directly managed stores and allows you to choose your own handles and tassels, is also a popular service.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-5d91a2e9a040d3f2cbe4196cbcb17bf8-3500×2333.jpg Asakusa Misujimachi Store, a direct store of Maehara Kouei Shoten, a Western-style umbrella manufacturer located in Taito Ward, Tokyo, offers a wide selection of umbrellas as well as parasols. Paras can be divided into “pure parasols” and “all-weather umbrellas”. Unlike “all-weather umbrellas” that emphasize practicality and functionality such as light blocking, heat blocking, and water resistance, “pure parasols” that are specialized for sun protection are items that have a traditional feel and charm, with fabrics that make the most of high design and materials, and even the light that spills through the gaps in the lace. At this time of year, the Asakusa Misujicho store will be focusing on the high-quality “pure parasols” that Maehara Kouei Shoten has been good at since the Showa period, and introducing their appeal. A wide range of products unique to the manufacturer that cannot be fully conveyed in online shops or retail stores will be gathered together, and it will be an opportunity to actually see parasols made of various materials and lace. Staff who are well versed in umbrellas will also give advice on coordination and usage. Please take this opportunity to visit the store.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-8301f8449887eeb5f2c318fd1fcf187e-1500×1001.jpg Inside Asakusa Misuji store. You can leisurely browse our products in a spacious space.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-3eb840c0df6933ccde3ba651ee898d6a-1500×1499.jpg
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-86a3de6e522faf4930016eed59c0ff9d-1500×1500.jpg The appeal of “Pure Parasols” made by Maehara Kouei Shoten 1. Attention to Fabric We use fabrics made from natural materials such as domestically produced linen, cotton, and silk. All of these fabrics are highly breathable, moisture-wicking, and moisture-releasing, making them refreshing to use even in the hot summer. • Linen fabric Linen parasols, characterized by their rough texture, are a popular item. The cool, crisp fabric keeps heat from building up inside, allowing you to feel the breeze while using it comfortably. It’s also perfect for Japan’s humid climate.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-a950a9f18d4adfadabc7dbb3d9d6254e-1500×1000.jpg • Cotton Fabric Cotton has a rustic texture and is soft to the touch, making it comfortable to use. Maehara Kouei Shoten has a wide lineup of cotton fabrics. Thick fabrics are casual, while thin fabrics have a delicate feel.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-78faa335f33e4c54b3cd1177f23088b4-1500×999.jpg The long-standing staple parasol “Indian Head” from Maehara Kouei Shoten is also a hot topic due to its round handle. • Silk fabric Silk is characterized by its smooth and soft luster. It goes well with Japanese clothing and even formal styles, and is a reliable item that will elevate the wearer’s style.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-bc626a11bc24cc0a6406f395f8b947c2-1500×1000.jpg 2. Uses rare Japanese lace We have a wide lineup of items that use Japanese lace, which is rare these days. The delicate,
three-dimensional lace looks beautiful and can be felt even from a distance. Also, when you use a parasol, you can enjoy the beauty of the shadows that shine through the lace, like sunlight filtering through the trees. • Chemical lace Chemical lace was originally made by embroidering on a base of silk or cotton fabric, and then dissolving the base with chemicals to leave only the embroidered parts. Nowadays, chemicals are not used and a water-soluble base fabric is used. It is characterized by its delicate, beautiful, and three-dimensional gorgeousness. In particular, wide lace made in Japan is a valuable material that is difficult to obtain these days. • Organdy lace Made with lace from Albert Guegan of France. The sheer and delicate embroidery is attractive. The beauty of the lace stands out depending on the amount of light, creating a luxurious impression. *Albert Guégan is a long-established French embroidery manufacturer founded in 1956. It is highly regarded in the Parisian haute couture world. • Torchon lace This lace is made by crossing threads wound on bobbins, using the principle of braiding. It features delicate and beautiful patterns. The torsion lace used at Maehara Kouei Shoten is carefully woven by Daisada Co., Ltd., a long-established lace manufacturer in Tochigi Prefecture. It is a high-quality lace backed by a long history and tradition.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-3dc6e182cb66f6be600ea70e8e52973a-1500×1500.jpg Chemical lace with a three-dimensional feel
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-5be8d0b9ae77d53ea57e69947e8ed9fa-1500×1500.jpg Organdy lace with outstanding transparency
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-850f9487aa402f2c7b68f481eb020c77-1500×1500.jpg Delicate and elegant torchon lace 3. Carefully handcrafted by skilled craftsmen The fabrics and laces used for the parasols at Maehara Kouei Shoten are carefully selected every year. The collected materials are carefully assembled one by one by experienced umbrella craftsmen, and the umbrellas are set up by hand. Just like with rain umbrellas, the finish of the fabric is very important for Maehara Kouei Shoten’s parasols. The quality of the fabric tension greatly affects how beautiful the umbrella looks when opened. Craftsmen who can perform such delicate work with millimeter-level accuracy are becoming increasingly valuable every year. We are proud to deliver genuine parasols that are painstakingly crafted and show off the skills of our skilled craftsmen.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-5cc997b7a4b1c4b7a5c1d8590b68609d-1477×1108.jpg 4. Customizable handles and glass beads At Maehara Kouei Shoten Asakusa Misujicho store, you can choose your favorite handles and tassels. We offer a wide variety of handle materials, including bamboo, rattan, and maple in various shapes. You can compare the individual differences in the knots and thickness and choose the one that’s right for you, which is a service only available at our directly managed stores. We also have a wide variety of glass beads, tassels, and tassels in a wide range of colors to add a touch of glamour to your summer outfit.
https://prcdn.freetls.fastly.net/release_image/152079/17/152079-17-a79ff8cab24809eb910da5401673cfa7-1500×1000.jpg Summary One of the attractions of Maehara Kouei Shoten’s pure parasols is that they can be enjoyed with a variety of styles. They are not only great for casual outings, but also blend naturally into special days and formal occasions, allowing you to enjoy them freely as part of your fashion. They are also a reliable item that will give you a higher level of status just by carrying them. Why not bring your favorite one this summer? All our staff look forward to seeing you. Information about Maehara Kouei Shoten Asakusa Misujicho Store ​ Maehara Kouei Shoten Co., Ltd. Plans, manufactures, and sells umbrellas. A Japanese umbrella manufacturer that continues to manufacture umbrellas using traditional Japanese umbrella craftsmen’s manufacturing methods. Founded in 1948 by Maehara Kouei, who became independent from Wakabayashi Co., Ltd. (now Aurora Co., Ltd.). They manufacture unique products such as umbrellas using wax-resist dyeing. Around 1963, they were in charge of repairing the parasol used by the then Empress, and since then they have been involved in manufacturing Western-style umbrellas used by the Emperor, Empress, and Imperial Family at official events. During the funeral of Emperor Showa in 1989, it was raining that day, and Emperor Akihito was carrying an umbrella made by Maehara Koei Shoten as he made his way to the funeral hall, which attracted a lot of attention. Founded: 1948 Head office location: 2-14-5 Misuji, Taito-ku, Tokyo TEL: 03-3862-5788 CEO: Shinji Maehara Business: Manufacturing and sales of Western-style umbrellas *This email has been sent automatically, so please do not reply.