BEAMS Co., Ltd. First collaboration with Osaka game maker “Capcom”! “Sento Recommendation 2025 ~Osaka/Kansai Edition~” starts on Thursday, August 7th

[BEAMS Inc.] First collaboration with Osaka-based game maker Capcom! “Sento Recommendations 2025 – Osaka/Kansai Edition” starts on Thursday, August 7 ​
BEAMS Inc. Press release: July 2, 2025 First collaboration with Osaka game maker Capcom! “Sento
Recommendations 2025 – Osaka/Kansai Edition” starts on Thursday, August 7th ~Creating a new place for communication with “sento” and “games”~ BEAMS JAPAN, a company run by BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroshi Shitara), which promotes the charms of Japan, and Cow Brand Soap Kyoshinsha Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President and CEO: Teiji Miyazaki) will hold “Sento Recommendation 2025 – Osaka/Kansai Edition” from Thursday, August 7th to Tuesday, September 30th. This will be the fifth time the event has been held, and it will be the first time that “Sento no Susume” has teamed up with Capcom Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; President and CEO: Haruhiro Tsujimoto), a company headquartered in Osaka that continues to create innovative content. The event will combine Japan’s unique and long-cherished public bath culture with Japan’s world-renowned gaming culture, creating a new forum for communication that leverages the strengths of both parties. “Sento Recommendation 2025 ~Osaka/Kansai Edition~” logo visual released
https://prcdn.freetls.fastly.net/release_image/12471/844/12471-844-521e68a1e3624e6224133185584ec1b4-1200×720.jpg This project’s original logo visual is inspired by Capcom’s
representative games. Background to teaming up with Capcom: “Public baths” and “games” have one thing in common – “communication” Public baths and games may seem different at first glance, but they share one thing in common – active communication. Public baths are a place where greetings between regulars and small talk in the bath deepen connections between people, and games also serve as content that connects people, creating interactions with people you would never meet in real life through online text and voice chat. “Sento Recommendation” is teaming up with Capcom, a game maker based in Osaka, to broadly promote Japanese sento culture to game fans both in Japan and overseas, while also providing content that focuses on the place of communication that is one of the attractions of sento. ■Comments from the person in charge Akimasa Sano, Producer, Business Production Department, BEAMS CREATIVE Co., Ltd. With the cooperation of Capcom, we have been able to combine “public baths” and “games”. We hope that people from all over the world will enjoy the chemical reaction that will be created by these two unexpected elements and visit “public baths”. Let’s heat up Osaka and Kansai this summer! Shingo Ninagawa, Deputy Manager, Corporate Communications Department, Cow Brand Soap Co., Ltd. This is the first time the event has been held in Osaka in three years, and to help people get closer to the “charm of public baths” and “the beloved culture of Osaka,” we will be having them enjoy “game content that is highly compatible with public baths” from Capcom, an Osaka company. We have prepared many exciting events that you can participate in, so please look forward to them. “Sento Recommendation 2025 ~Osaka/Kansai Edition~” Overview
【Organizers】 Cow Brand Soap Kyoshinsha Co., Ltd.・BEAMS JAPAN 【Supported by】Osaka Prefectural Public Baths Industry Association and Osaka Tourism Bureau 【Event period】Thursday, August 7, 2025 – Tuesday, September 30, 2025 【Event Details】 – Take over a public bathhouse (one) in Osaka Prefecture and decorate it with original decorations such as noren curtains and pictures of public bathhouses ・Original “Sento no Susume” (Encouragement of Sento) curtain displayed at approximately 160 public baths in Osaka Prefecture ・Stamp rally The first 4,500 people to collect stamps at 12 different baths
participating in this project Original “Sento no Susume” goods will be given away ・”Sento no Susume” limited collaboration items on sale *In addition, we plan to implement and develop unique projects that will generate new communication. Special page for “Sento Recommendations 2025 – Osaka and Kansai Edition”
https://www.cow-soap.co.jp/sentounosusume2025/ ■What is the “Sento Recommendation” Project? This is a collaboration project between Cow Milk Soap, which values ​​the tradition of bath culture, contribution to the community, and support of sports under the corporate philosophy of “Always Unchanging Kindness,” and BEAMS JAPAN, which has been operating stores and working with local governments and companies in different industries under the slogan “Spreading the goodness and excitement of Japan to the world.” As lifestyles change, the role and form of public baths are also changing. In the midst of all this, we started in 2019 to pass on the culture of public baths, which has an unchanging charm as a place for local communication, to the future. We hope that people who are not familiar with public baths, including young people, will be inspired to visit public baths, and we will continue to promote Japan’s good old public bath culture with a variety of unique and diverse content. ■ About BEAMS JAPAN Beams’ business, launched in 2016, is to promote the goodness and excitement of Japan to the world. In addition to products that highlight Japanese technology, local masterpieces backed by tradition, modern culture and art, we also collect fashion items such as carefully selected Japanese brands and original clothing, and spread the appeal of Japanese things and experiences both domestically and internationally. We have collaborated with local governments such as Kobe City, Hyogo Prefecture, Beppu City, Oita Prefecture, and Fukushima Prefecture, as well as companies in different industries, and are working on numerous projects such as product development and guidebook publication in addition to in-store events. As of March 2025, BEAMS JAPAN operates a total of nine stores in Shinjuku, Shibuya, Kyoto, Izumo, Nikko, Miyajima, Kobe, Zenkoji, and Maizuru.
https://www.beams.co.jp/beams_japan/ ■About Cow Brand Soap Kyoshinsha Co., Ltd. Since our founding in 1909 (Meiji 42), we have been providing products that are “useful for beauty, cleanliness, and health.” Based on our corporate philosophy of “Eternal Gentleness,” we are committed to “manufacturing” products that are kind to our customers’ skin, mind, and the environment. This year marks the 116th year since our founding, and we will continue to meet our customers’ needs by incorporating the trends of the times while maintaining our traditional quality-first philosophy. In recent years, we have been flexibly adapting to the needs of the times by developing a wide range of products, including body care, face care, and hair care, and have created new brands in addition to the “Cow Brand” brands such as the Red Box and Blue Box. https://www.cow-soap.co.jp/ *This email has been sent automatically, so please do not reply.