RaRas Co., Ltd. The RaRas Baby Pillow has arrived in Japan. Winner of all three major design awards in the world, it has set a new standard for “side sleeping.”

【RaRas Co., Ltd.】The “RaRas Baby Pillow” arrives in Japan. Winner of all three major design awards in the world, the new standard for “side sleeping” ​
RaRas Co., Ltd. Press release: July 2, 2025 To Members of the Press “Lalas Baby Pillow” arrives in Japan. Winner of all three major design awards in the world, the new standard for “side sleeping” Developed by a researcher and mother who is a developer, it took a year and a half to develop using her own child-rearing experience. The “Lalas Pillow” for babies, which has been recognized worldwide, is finally available in Japan.
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-ebeda27131ffb979ce2ccb7ffddf3649-2320×2000.jpg Crying at night, difficulty falling asleep, habitual sleeping… In response to the “baby sleep problems” faced by many new moms and dads, one mother used her knowledge as a researcher to develop the Lalas Pillow. The trigger for the development was the child’s first child. In front of my child who had difficulty falling asleep and woke up crying in pain, I wondered, “Is there a way for babies to sleep peacefully and naturally?” After searching for a solution, I arrived at the new idea of ​​”side sleeping”.
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-8df554e42f5cb038b31aafd2a94b7d42-1000×503.jpg The Lalas pillow is the first in the world to adopt a patented structure that naturally guides babies to lie on their side. It was created after a year and a half of trial and error, taking into consideration the shape of the head, ease of breathing, and the use of safe materials.
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-cbfc11685be2569b5fb39c2bee7d35a8-960×960.jpg
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-79cf8d01b17af9e4d15ff8b82e70626e-3900×2925.jpg
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-da5402e877592c1f5a1110264fb4b5d9-1280×470.jpg Function to adjust body orientation by turning head left and right “10 related patents” (3 registered / 7 pending) Its uniqueness has been highly praised around the world, winning all three of the world’s major design awards (iF, Red Dot, IDEA). Combining functionality and design, it has attracted attention as a design that truly “accompanies you as you sleep.”
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-c49c6556b35be6e32cbfaf8e6129abce-728×728.png
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-3c9f873e36724c5dbf5f36f2a03d0e96-728×357.png “The ergonomically designed Lalas pillow is an exemplary product that takes into account both the anatomical conditions and the emotional needs of infants.” – REDDOT Review Currently, about one in three newborns in Korea uses this product, and it has become a hot topic on social media and through word of mouth, and is now officially on sale in Japan.
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-2f17117f14e9d9c5d113e8b3ffb835b0-1280×852.jpg Laras pillow (organic cover)
https://prcdn.freetls.fastly.net/release_image/165404/2/165404-2-f0142ae91bab2b433770e72e77ebc68c-1280×852.jpg Laras pillow (bamboo mesh cover) [Features] ■ World’s first: Patented structure that encourages babies to naturally “sleep on their side” ■ Winner of all three major design awards in the world (iF, Red Dot・IDEA) ■ Usage rate for newborns in Korea: Approximately 1 in 3 (company survey in 2024) ■ The amount of cotton can be adjusted according to growth (suitable for 0 to 12 months) ■ Safe materials: Passed 26 harmful substance tests, non-fluorescent and non-toxic ■ Choice of premium organic/bamboo mesh covers ■ Luxurious packaging perfect for baby showers and gifts [Developer comment] “Every time I saw a baby who couldn’t sleep, I believed that there must be something I could do. I want to provide all babies and mothers with a “time to sleep peacefully.” That is why Lalas was born.” 【Product Overview】 Product name: RaRas Baby Pillow Price: 15,200 yen (tax included) RaRas Pillow / 20,200 yen (tax included) RaRas Pillow Set (Cover Cool Kit) Material: 3D mesh, organic or bamboo mesh cover For: Newborns to 12 months (can be used as a support pillow after that) Sales: Official website, Amazon, Rakuten (released sequentially) Shipping: Orders placed by noon on business days will be shipped the same day, free shipping nationwide 【Related Links】 Official official website: https://raras.co.jp/ Instagram：https://www.instagram.com/raras_jp/ Amazon: https://amzn.asia/d/7R4GdWg [Company Profile] Company name: RaRas Co., Ltd. Location: Akasaka K Tower 4F, 1-2-7 Motoakasaka, Minato-ku, Tokyo Business description: Planning and sales of baby products, brand management Contact us: info@i-ans.com (Publication date: July 2, 2025, Japan time) *This email has been sent automatically, so please do not reply.