Gunze Limited Discovering unmet needs leads to huge hit in the hottest year on record! “Acedron” series finally exceeds 2 million units sold!

[Gunze Limited] Discovering unmet needs leads to a huge hit in the hottest year on record! “Acedron” series finally surpasses 2 million units sold! ​
Gunze Co., Ltd. Press release: July 2, 2025 To media representatives Discovering unmet needs has led to a huge hit from the hottest year on record! The “Acedron” series has finally topped 2 million units sold! The “Acedron” series, launched by Gunze Limited (Headquarters: Kita-ku, Osaka City, President: Toshiyasu Saguchi) in 2024, uses new research methods to identify unmet needs as expectations for functional clothing increase due to the extreme heat of the past few years. Since its launch, the company has gained more support than initially planned, thanks to its pursuit of reliable functionality that can be felt by making full use of its 80 years of underwear manufacturing know-how, and its marketing strategy of intuitively conveying benefits by branding its functions. In 2025, the company released the upgraded “Acedron Ver. 2” based on customer feedback, and is now pleased to announce that the total number of units shipped has exceeded 2 million.
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-3120ac7d608b3e288b6bbd7e1eeaf069-3000×1500.jpg ■Acedron is a functional brand that addresses unmet needs. Acedron was born in 2024 as a new functional brand that identifies the root cause of discomfort inside clothing as “sticky sweat” and resolves this unmet need. A proprietary material with a porous structure inspired by diatomaceous earth, it is twice as absorbent and 25% more
moisture-wicking* than conventional products, achieving Gunze’s best sweat-relief technology ever. By branding its functions, unlike the conventional brand concept (single product), we have established a brand that can deal with sweat 24 hours a day with a wide variety of products (innerwear, socks, pajamas) based on the same functionality. *The approximately double absorbency is compared to the conventional women’s innerwear (fried) and men’s innerwear (bear jersey, pique), and the approximately 25% improvement in moisture-wicking is compared to the conventional men’s innerwear (pique). The fabric of Acedron varies depending on the product.
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-29c9f140cf6dd29b1c691f03374ad366-1500×400.jpg ■Awards continue to come in 2025! The huge success of the “Acedron” series has been highly praised by the media, winning the Excellence Award in Nikkei Trendy’s “2024 Second Half Breakout Prediction,” 14th place overall in the “2024 Top 30 Hit Products,” and the Grand Prize in the Apparel Category of the “2025 First Half Hit Awards.” It has also won numerous awards, including the MonoMax “2024 First Half Hit Items” Grand Prize in the heatwave prevention goods category and the “2025 Heatwave Prevention Goods” Grand Prize in the underwear category. *The “2025 First Half Hit Award” Grand Prize in the apparel category was won by the same series, “Fire Acedron” ■Introducing popular products *Based on the cumulative number of shipments of Gunze Co., Ltd. series from March 2024 to June 2025 【No. 1】 Women’s: Sweat-absorbing tank top (MC0053P) / Men’s: V-neck T-shirt (MCA615P)
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-ca8434e30e8425d6533075862ee562c9-1500×1200.jpg
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-95829a8b996364dc5ca1dacee03813b8-1500×1200.jpg 【Second place】 Ladies: Sweat-absorbing 2/4 sleeve innerwear (MC0051P) / Men: Pique V-neck T-shirt (MCA715P)
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-88880b20cd7a88fd931b0db4dbb191fb-1500×1200.jpg
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-b8b1d9e38c0c3a488b5fbe06a2010e79-1500×1200.jpg [3rd place] Women’s: Bra tank top (MC0058V) / Men’s: Piqué V-neck sleeveless (MCA718P)
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-3eccc5f0dab50c525e3577b79a80d34d-1500×1200.jpg
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-f53a78b086ef2bbda2106c40ea224af3-1500×1200.jpg ■Acedron Ver.2 for the hotter months Acedron Ver.2 has evolved further in 2025 based on the many voices of expectation and realizations. The lineup includes a new series for dealing with heavy sweat, with three times the area of ​​sweat-absorbing pads in the armpits compared to previous models, and the Cutoff(R) series, which is soft against the skin and does not show underwear lines, a product that has been particularly requested for in women’s products. In addition to innerwear, the lineup also includes megamesh socks with significantly improved breathability to combat foot sweat and odor, and pajamas with a breathable mesh-structured Acedron fabric on the back, where sweat tends to accumulate while sleeping, to help combat the heatwaves 24 hours a day.
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-866b46e5f41e0ace463cc28ead8373f2-1500×1000.jpg
https://prcdn.freetls.fastly.net/release_image/23550/707/23550-707-5cc7f58cb500c880e7dde7a431ea00fd-1500×1000.jpg ■Sales information: Nationwide mass retailers, retail stores, Gunze Store (Gunze official online store), Gunze directly managed stores, etc. ■“Acedron” brand site https://www.gunze.jp/store/e/easedoron/ Contact for inquiries regarding this matter Inquiries from the media Corporate Communications Department, Public Relations and Investor Relations Office (Osaka) TEL: 06-6348-1314 (Contact: Yanagisawa and Furuichi) (Tokyo) TEL: 03-4485-0001 (Contact: Maekawa) Inquiries from general customers Gunze Customer Service Toll-free number: 0120-167874 ■GUNZE homepage https://www.gunze.co.jp/ *This email has been sent automatically, so please do not reply.