Letra POP ​​UP SHOP held at Sendai Mitsukoshi! We have a wide range of designs available, from Letra origi nals to limited edition Mercado bags.

[Letra] POP ​​UP SHOP held at Sendai Mitsukoshi! We have a wide range of designs available, from Letra originals to limited edition mercado bags. ​
Sora of Tokyo Co., Ltd. Press release: July 2, 2025 【Letra】POP UP SHOP Held at Sendai Mitsukoshi! We have a wide range of designs available, from Letra originals to limited edition mercado bags. Letra POP UP SHOP will be open on the 1st floor of Sendai Mitsukoshi from Wednesday, July 9th to Tuesday, July 15th.
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-c4527614a5dd32fd2938640f12650149-940×1100.jpg Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Masanori Kitajima), will open a pop-up shop on the first floor of Sendai Mitsukoshi in Sendai City, Miyagi Prefecture. The event will run from Wednesday, July 9th to Tuesday, July 15th. This is your chance to actually get your hands on a Mercado Bag, so be sure to take advantage! Letra’s popular original mercado bags are now in stock.
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-463983ac044df3f9a8af4780eac83b82-3900×3900.jpg RAYA – Black / Metallic Green / Cream / Silver (S)
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-faa27cafdb8bf1990f0df33f574d6956-3900×3900.jpg RAYA – Black / Metallic Green / Cream / Silver (M) This is the second POP UP SHOP at Sendai Mitsukoshi this season. We have a different lineup than the first one. Letra’s original Mercado Bags are designed to match Japanese fashion and lifestyles. New product, BAG IN BAG, is now in stock.
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-1f793df8676a18e38ca5e22f56e45c36-1080×1080.jpg Uses fabric produced using traditional Indian techniques The bag-in-bag, which allows you to customize your Mercado bag, uses block printing, a traditional Indian technique. Original fabrics are made by applying color to woodblocks that have been carefully handed down in the workshop using Letra. Block printing is done by craftsmen who press the blocks by hand into the fabric and dry it in the sun, so the process is dependent on the weather. Because it is a handmade product, the color and pattern have a unique unevenness, allowing you to enjoy the texture unique to block printing. Not only is it cute, but it also discreetly hides the inside of your mercado bag, making it a very useful item.
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-6ef79459560a197a1848db13ab844d94-1080×1080.jpg BAG IN BAG -BAG IN BAG Target Size Guide- ■S size ￥3,080 Target: XS size, S size, SHORTS size ■M size ￥3,520 Target: S size, M size
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-a28c5145f04d5f24d347a71b9c52cd79-1080×1080.jpg BAG IN BAG (KINCHAKU) -BAG IN BAG Target Size Guide- ■FREE size ￥4,345 Target: For XS size, S size, BUCKET, and SHORT size For more information, please visit the WEB SHOP
https://www.letratokyo.jp/p/search?tag=baginbag2025 BAG IN BAG list ​ About Letra A brand that debuted in 2014 and deals in Mexican goods, with merchandise bags being its main product.
https://prcdn.freetls.fastly.net/release_image/116313/42/116313-42-ba099ab394b449db39a68d8d7a25e205-2560×1708.jpg Mexico taken by the representative Streets of Oaxaca Our company representative, Masanori Kitajima, was fascinated by the energetic people and colorful cityscapes in the late 2000s and visited Mexico several times a year. That’s when I discovered Mercado Bags. I saw potential in the lightweight and durable Mercado Bags, so I started importing and selling them in Japan. From 2014 to the present, Mercado Bags have gradually become more well-known in Japan. (Comparison of purchase volume / 2015: 1,200 units, 2024: 35,000 units) We want our customers to enjoy our Mercado Bags. And for the producers, we will contribute to the preservation of traditional Mexican techniques, the creation of vocational training opportunities in prisons, and the stabilization of the lives of Mercado Bag artisans through our business. These are our efforts toward Social Good. Letra POP UP SHOP Sendai Mitsukoshi Period: July 9th (Wed) – July 15th (Tue) Location: Sendai Mitsukoshi 1st floor Address: 4-8-15 Ichibancho, Aoba-ku, Sendai, Miyagi Prefecture, 980-8543 Business hours: 10:00-19:00 Sendai Mitsukoshi: https://www.mitsukoshi.mistore.jp/sendai.html Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule: https://www.letratokyo.jp/events/ 【Company Profile】 Company name: Sora of Tokyo Co., Ltd. Business: Women’s apparel, fashion accessories Operating brands: Letra, flower Established: August 1998
Representative director: Kitajima Masanori *This email has been sent automatically, so please do not reply.