Promoting Enshu Textiles! HUIS POPUP starts in Paris, France from July 1st

Promoting Enshu textiles! 】HUIS POPUP started in Paris, France on July 1st ​
HUIS Co., Ltd. Press release: July 2, 2025 To members of the press [Promoting Enshu textiles! 】HUIS POPUP started in Paris, France on July 1st Store-type event in the Marais district in the center of Paris, conveying the charm of Japanese fabric making
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-ca926890baba489b9c5e18079ce5a2e0-2469×1646.jpg HUIS Paris POPUP on the first day HUIS Co., Ltd. (Kamigatani-cho, Chuo-ku, Hamamatsu City), which develops apparel brands using Enshu textiles, will start a HUIS solo POPUP event in the Marais district of Paris, France, from Tuesday, July 1, 2025. HUIS held its first POPUP at the same venue in October last year, which was very well received. This year, the second year, the event will be held from July 1st (Tue) to 6th (Sun) as an exhibition and sale of spring and summer products. Light and colorful new spring and summer products using Enshu textiles are lined up at the venue, and the event has been bustling with visitors since the first day. ■2025 HUIS Paris POPUP event overview Period: July 1st (Tuesday) to July 6th (Sunday), 2025 Location: Marais district, Paris, France Venue: 101 rue de Turenne (75003 Paris)
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-aaf4c5aa52d1efc9f5423bebd4061ecb-2318×1545.jpg The event will be held in a rented storefront in the Marais district.
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-bc4bfd752c05b2dcf844597218468ab9-2447×1632.jpg Store sign
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-b9c2cc86e802589c9aabd05b5d8bd0bb-2453×1636.jpg Venue decoration conveying not only the products but also the craftsmanship of Japan
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-5bd410ddafa5cc6ff07a31f6f9d58c54-2508×1672.jpg Cool spring and summer products are lined up Background to the event HUIS first sold products in Paris, France in 2023, two years ago. As part of a project by Hamamatsu City, an event to comprehensively promote Enshu textiles was held in Paris, and HUIS also provided products and participated in the event. As a result of the positive response from visitors, we rented out a store-type event venue in the fall of 2024 and held a standalone POPUP as HUIS. The first
independent event was held in the fall of 2024, and was well attended, with sales exceeding expectations, leading to the event being held for the second year at the same venue. Last year, the event was held in the fall, so the focus was on products made from wool and thick cotton fabrics, but this year, the event is being held in the summer, so the lineup features many cool products made from thin cotton and linen fabrics typical of Enshu Orimono, and the event has been bustling with many visitors since the first day. Event details The store-type tenant that is the venue for the event has a large area of ​​about 40 square meters, and over 200 types of HUIS Enshu textile products are lined up. During the event, three staff members from Japan will be on hand to sell products, and will also be using Instagram Live and other means to broadcast the local situation in real time to the
approximately 44,000 HUIS followers.
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-3d72b9a5e9b658779ca7d1e585e31161-1684×1412.jpg The venue’s “101 rue de “Turenne” drawing
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-80aa0347d339c512be5bf01d91dc4f2e-2500×2096.jpg Instagram live broadcast from the venue The first day
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https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-fbfcf98535e1ed28d613400b2031bdbe-1672×2508.jpg Enshu Textile Apparel Brand “HUIS”
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-d4d7bb631c944196a3a6ba5aced13748-3900×2595.jpg An apparel brand based in Hamamatsu City that produces all its products using Enshu textiles. In addition to its online store as the main sales channel, the brand also operates six showrooms and approximately 70 dealers nationwide. Taking advantage of the fact that Enshu is a production area where old-fashioned shuttle looms still exist, the brand produces products using fabrics with the special texture and functionality that shuttle looms produce, and has gained fans all over the country. Unlike ordinary apparel brands, the brand produces products and disseminates information that promotes the production area and industry. The book “HUIS. Clothing Making – A brand from Enshu that originates in the Enshu region is changing the common sense of apparel” (Shufunotomo) will be published in March 2024. View details ​ Shibuya SHOWROOM: 9F Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo Garage Marunouchi SHOWROOM: Marunouchi Building 4F garage, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo Yokohama SHOWROOM: Yokohama Bay Quarter 3F noni, 1-10 Kinko-cho, Kanagawa-ku, Yokohama-shi, Kanagawa Prefecture Tachikawa SHOWROOM: 3-1 Midori-cho, Tachikawa-shi, Tokyo GREEN SPRINGS E2-208 Rust Nagoya SHOWROOM: 4-60-12 Hiraike-cho, Nakamura-ku, Nagoya-shi, Aichi Global Gate 3F garage Toyohashi SHOWROOM: Inside garage, 17 Minamimatsubara, Akebono-cho, Toyohashi-shi, Aichi Prefecture
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-8f249d26a7188f6032ab33176c4d7988-2592×1728.jpg HUIS is characterized by its product lineup that focuses on Enshu textiles woven on precious old-fashioned “shuttle looms” that still exist in the Enshu region.
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-54a3d4ddfa75cbb00e8406d2cde02ea8-2000×1333.jpg A local apparel brand started in 2014 by a couple, led by Masaki Matsushita (representative), a former Hamamatsu city employee involved in industrial promotion. In 2024, a book will be published by Shufu to Seikatsusha.
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-68e5610fcd6589f08bbd8d93adccd015-3900×2600.jpg The “Shibuya Showroom” on the 9th floor of Shibuya Scramble Square (inside the garage) is a flagship store that is crowded with visitors from Japan and abroad.
https://prcdn.freetls.fastly.net/release_image/158371/11/158371-11-bd00848028b41a8a51045f07504636dc-3307×2204.jpg “Enshu Orimono” is a fabric that has long been known in the industry as a high-quality shirt fabric for apparel. HUIS’s fabric is slowly woven over 20 to 30 times the usual time, giving it a special texture and functionality. ■SNS HUIS onlinestore: https://1-huis.stores.jp Instagram: https://www.instagram.com/1_huis facebook:
https://www.facebook.com/huisenshu X:https://x.com/1_huis YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ ■Project 【Sewing/Weaving/Knitting】Hobonichi×HUIS https://1-huis.com/hobonichi New R25×HUIS https://1-huis.com/interview Enshu Textiles x Kurumeki Rice Terrace Project https://1-huis.com/kurumeki HUIS x Nagoya Kuromontsuki Someyamakatsu Dyeing Project https://1-huis.com/renew HUIS Yurufuwa Radio https://1-huis.com/yurufuwa_radio *This email has been sent automatically, so please do not reply.