NEW ART Co., Ltd. ~Secret Diamond and Rose Box Contract Bonuses~ Diamond Jewelry Brand “Excelco Diamond”‘s “ANNIVERSARY FAIR”

[NEW ART Co., Ltd.] ~ Secret diamond and rose box contract benefits ~ Diamond jewelry brand “Excelco Diamond”‘s “ANNIVERSARY FAIR” ​ NEW ART Co., Ltd. Press Release: July 2, 2025 Attention Media ~ Secret diamond and rose box contract benefits ~ Diamond jewelry brand “Excelco Diamond”‘s “ANNIVERSARY FAIR” July 5th (Sat) – July 27th (Sun) 2025 at all Excelco Diamond stores in Japan EXELCO DIAMOND is a diamond jewelry brand created by the prestigious Tolkowski family of diamond cutters, which has been in business for over 200 years in Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). In 1919, Marcel, the fourth generation, invented the “Ideal Round Brilliant Cut,” giving diamonds the value of “brilliance” for the first time. Excelco Diamond will celebrate its 28th anniversary in July. The fair will be held based on the wish of Jean-Paul, the 7th generation of the Turkowski family and president, who said, “I want people to wear bridal jewelry, which is their first luxury jewelry, with the brilliance of the real thing.”
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-fba9afbf45a7a38f5754d491313e17c9-1024×630.jpg ANNIVERSARY FAIR▶https://www.exelco.com/lp/ANNIVERSARY_FAIR_2025/ At this fair, we have prepared the following three gifts as a bonus for visiting our store and for making a purchase. ・A ring holder for long-lasting use ・A rose box made with real roses ・Secret Diamond (1 stone per pair) Please take this opportunity to visit your nearest store. 【ANNIVERSARY FAIR Event Summary】 Target stores All Excelco Diamond stores (59 stores) Schedule Saturday, July 5, 2025 – Sunday, July 27, 2025 ＜Store visit benefits＞ ・Ring holder As bridal jewelry professionals, we want you to treat your rings with care, so we will give a “ring holder” to anyone who comes to our store looking for bridal jewelry.
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-f54a26cbb82ffdfdf747c4c5f3851044-640×424.jpg *Only for first-time customers. *Content may vary at some stores. ＜Contract benefits＞ 1. Engagement Ring Purchase Bonus:Rose Box We will give you a “Rose Box” that uses real roses (preserved flowers). 11 roses mean “beloved”. By setting a diamond with a vow in a rose box set with 10 roses, you will have a total of 11 roses and can send the message of “beloved” to your partner. You can choose between red and champagne white roses.
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-c7cebe5cb0ba7f08944ea1e59e172b07-640×424.jpg *The engagement ring purchase bonus is available to those who purchase a loose diamond.
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-373fdbf305b7fafcd4cc7ee75b091c2b-640×424.jpg *If you would like to engrave the plate, it will take approximately 2 weeks for delivery and an additional 2,000 yen will be charged. If you are thinking of proposing You can also propose with a loose diamond If you want to propose but don’t know the size or preference of the other person’s finger, you can propose with only a loose diamond and choose a ring together at a later date. The “rose box” proposed with a loose diamond can also be used as the “ring case” mentioned above by replacing the plate part with the included cushion. 2. Wedding ring (Marriage ring) purchase bonus: Secret diamond We will give you one “secret diamond” as a gift when you purchase a wedding ring. (You can choose from 6 different colors)
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-d8c68809f153e3ab77ccd760edad17b1-640×425.jpg *One secret diamond per set. *This offer will end once all the bonuses have been exhausted.
Excelco Diamond engagement rings and wedding rings 【Released on March 15th】New Fairy Tale/Le Voile
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-ead5b2468530203ae08d1fdf2a8357a8-2484×1650.png [Engagement ring] Fairy Tale
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-f2438cdc984023ec64a47c570cc13d8e-2484×1650.png [Engagement ring] Le Voile Popular engagement rings and wedding rings
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-2c0adadd026f545050793dd3ac4d61bd-2484×1650.png [Engagement Ring] Chance Eternelle Eternal)
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-e44e4c9a0223db9ca4333df96f5f72bc-1000×664.png [Engagement Ring] Elisabeth Fine
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-27516ce8c6eb700de313ce307e5bfac4-1000×664.png [Wedding Ring] Belle Fabiola
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-298336801cf192259c9b998c57f2e026-2484×1650.png [Wedding ring] Chance Eternelle Eternal) *The ring is an example. Some stores may not carry this item. If you would like to see it, please contact the store in advance.
Exelco Diamond Brand Introduction The world’s highest brilliance rating obtained by “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-f2afd63a8b1753c57a6e9e62c9a67d48-709×531.png *Saline Light reports are not issued for some diamonds, such as those less than 0.25ct, H color or less, and clarity SI1 or less. The “Saline Light” system was developed to set standards for evaluating the brilliance of diamonds around the world. Excelco Diamond’s diamonds were used as the “standard diamonds for beautiful brilliance” in the development of this historic device. More than 99% of Excelco Diamond’s diamonds have been awarded the world’s highest rating of “Ultimate★★★” (Ultimate Three Stars) by “Saline Light,” so you can fully enjoy the genuine brilliance that diamonds inherently possess. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before meeting you.
https://prcdn.freetls.fastly.net/release_image/7438/416/7438-416-d674fdc151e904186104c62a3066e561-650×382.jpg The Diamond Journey is a system that allows you to learn about the shape of the rough diamond you have chosen, how it was cut, and the journey it took to reach you. You can feel the miracle of it reaching you, and at the same time, it is proof that it is a natural virgin diamond, not a “conflict diamond” or a “reused or recycled diamond”. “Diamond Journey” is the latest technology that was made possible because CEO Jean-Paul Turkowski maintains an “integrated in-house system” from carefully selecting and purchasing rough stones to selling them in stores. Excelco Diamond is the first brand in the world to introduce “Diamond Journey”.
About Excelco Diamond Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a cutting brand that has made its mark in the history of diamonds, originating in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). As of July 2025, there are 59 diamond specialty stores in Japan that have received the highest rating for brilliance. The Tolkowski family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowski, the fourth generation of the family and a mathematician, calculated the reflection and refraction of light with the belief that “I want to make diamonds shine more and create more beautiful diamonds,” and in 1919, he came up with the “Ideal Round Brilliant Cut.” Marcel’s formula for the “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is widely known throughout the world, and even now, more than 100 years later, no cut surpassing this has yet been developed. The history and tradition that the family has inherited for more than two centuries has been taken to a higher level, and currently, more than 99% of the diamonds created by Jean-Paul Tolkowski, the 7th
generation, and Arnaud Tolkowski, the 8th generation, have achieved the highest rating of “Ultimate★★★” (Ultimate Three Stars) in the “Saline Light” test, which measures brilliance. Official website ​ Official Instagram ​ NEW ART Co., Ltd. Representative: President and CEO Eri Hamano Established: May 2017 Capital: 100 million yen Business: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), listed on the Tokyo Stock Exchange Standard Board. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings), and it operates under the brands “Ginza Diamond Shiraishi” (65 stores nationwide) and “Excelco Diamond” (59 stores nationwide). More information about this release *This email was sent automatically, so please do not reply.