AVATE is a new type of jewelry brand that does not have a store and specializes in custom-made products.

AVATE, a new jewelry brand that does not have a store and specializes in custom-made products ​ AVATE Co., Ltd. design Press Release: July 2, 2025 Attention Media AVATE is a new type of jewelry brand that does not have a store and specializes in custom-made products. 【Ginza Wako】”AVATE” Limited Time POP UP Exhibition Ginza Wako POP UP Exhibition Report The jewelry brand AVATE, operated by AVATE design Co., Ltd., exhibited at the “Anthology 24 Artists’ Jewelry Exhibition” held at Ginza Wako for five days from June 5th to 9th. The event was a big success, providing a new opportunity to discover custom-made jewelry.
https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-2dd0afb1df18e75b97b206452f6c1896-974×1217.jpg AVATE’s iconic item, the double halo ring. AVATE, a familiar custom-made jewelry brand loved by many fans, usually accepts consultations by appointment, but at this event, as an opportunity to meet more customers directly, this pop-up will be held for direct order consultations with designer Haruna without reservations. We received many more visitors than expected, and the event was a huge success every day, with the designer’s presence in the store being quickly increased. In addition to those who learned about AVATE on Instagram and saw our jewelry for the first time, we also had many regular customers who were looking forward to our new products. We had a lot of exciting times with customers who came to the store with their mothers from far away and with their whole families, and they consulted us about remodeling jewelry filled with precious memories.
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https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-9e778e3f7ce4da9c4a8f47836547b20e-1045×1567.jpg With over 1,000 orders in the past. High-quality custom-made products with attention to detail are popular. AVATE is a new type of jewelry brand that does not have a store and specializes in custom-made products. Since its launch during the COVID-19 pandemic in 2020, it has grown into a popular brand that has produced more than 1,000 pieces of custom jewelry. We offer suggestions tailored to each customer, focusing on renovations, bridal, and tailoring loose stones brought in by customers. We are posting pictures of our renovations into delicate and sophisticated designs that are unique to AVATE on Instagram.
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https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-c9189fcd6465947ddbf286159cd0351a-1072×1340.jpg ■ The thoughts put into jewelry in a new form AVATE values ​​the stories contained in jewelry, with the motto “one stone at a time, caring for each and every customer.” We breathe new life into jewels that have been passed down from parent to child along with family memories, and remake them into jewelry that will warm your heart. ■ Fine adjustment in 0.1mm increments without using prefabricated frames Instead of using prefabricated frames as in the past, we create new frames for each stone to match the size and shape of the stone, even with AVATE’s original design frames. By adjusting in 0.1mm increments, we can flexibly accommodate loose stones of special sizes and cuts. We receive many consultations from customers who were unable to find a setting at other stores, and we have a track record of many
renovations to date. ■ 3D CAD proposal that allows you to check the finished image in advance When consulting for a fully custom-made product, we also carry out a preliminary simulation using 3D CAD. By checking the finished image in advance, we can minimize the gap with the finished product, and our customers have been very pleased with the result, saying that the finish is better than they expected. ■ Tailored in Japan “High-quality jewelry that fits into your daily life” All jewelry is carefully handcrafted by craftsmen in Japan. We offer jewelry that is easy to use every day, yet has a high-quality feel, and are supported by many repeat customers.
https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-edac9491783ebb647ff6cbb7f720c157-2032×2700.jpg Sustainable renovation and bullion recycling Not only do we reinvent inherited jewelry and dormant gemstones, we also purchase precious metals that are no longer in use and promote recycling. We are also committed to sustainable efforts that play a part in resource circulation. (※We do not accept production using the bullion you bring with you) Future activities May 2025 POP UP on the 1st floor of Hankyu Umeda Main Store End of 2025 or first half of 2026 Exhibiting in a showroom during Fashion Week in Paris, France About reservation-based order consultation sessions AVATE’s order consultation sessions are held monthly in the Kanto region and once every two months in the Kansai and Tokai regions (by reservation only). Reservations can be made via our official LINE or Instagram DMs, and each session is set aside about an hour for a relaxed consultation. After a preliminary consultation on LINE, you can come to an actual consultation, or you can complete your order via LINE or DM only. We have a flexible system in place that allows you to send the jewelry at a later date. Check out the pinned post on Instagram: @avatejp for current consultations. https://www.instagram.com/avatejp/
https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-c4a43162cea85930fc4776333abebad9-800×600.jpg About the designer
https://prcdn.freetls.fastly.net/release_image/164105/3/164105-3-6a55bce4079b27811992cbd594b221a1-1107×1479.jpg HARUNA TAKIGUCHI, Representative and Designer of AVATE In 2016, the predecessor accessory brand Alles Liebe was launched. AVATE launched in 2019. Career 2019 brand start 2019/2 New Jewelry NEXT Exhibit 2020/12 Nagoya Takashimaya POP UP exhibition 2024/7 Nihonbashi Mitsukoshi Main Store POP UP exhibition 2024/10 Tokyo Midtown Isetan Salone POP UP store opening 2024/12 Newman Yokohama POP UP store opening 2024/12 Tamagawa Takashimaya POP UP store opening 2024/12 New Jewelry Tokyo store opening 2025/4 Ginza Mitsukoshi POP UP exhibition 2025/6 Ginza Wako Anthology 24 Artists Jewelry Exhibition Exhibit ◆Company information AVATE design Co., Ltd. 2-5-30 Tsunashima Nishi, Kohoku-ku, Yokohama, Kanagawa Prefecture, 223-0053 Lions Mansion Tsunashima 314 AVATE ◆Inquiries regarding this matter AVATE (Avete) / Person in charge: Oshima Email: avate.staff@gmail.com HP:
https://avate.myshopify.com Instagram: @avatejp
https://www.instagram.com/avatejp/ *This email has been sent automatically, so please do not reply.