Swatch Japan “No rules or limits” – Swatch’s new collection “NO RULES” is here!

【Swatch Japan】“No rules or limits” Give shape to your free ideas – Introducing the new Swatch collection “NO RULES”! ​
Swatch Japan Press release: July 2, 2025 To the Press “No rules or limitations” Give shape to your free ideas – Introducing Swatch’s new collection “NO RULES”! The new collection that embodies “NO RULES, NO LIMITS” will be released on Thursday, July 3, 2025.
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-9be72446e279e4f4bab25a23e9ed6065-1024×1280.jpg
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-b9ddc469379fbc561480d8e18c0245d0-1024×1280.jpg Punk has never played by the rules, and neither has Swatch. Since 1983, Swatch has thought outside the box, challenged the status quo and embraced the unexpected. This collection captures that rebellious spirit and fuses it with unconventional design. This new watch is more than just an expression of individual style; it’s an invitation to throw out the rulebook and live life your own way. Product lineup
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-2102069caf1cbcb598c39e65c32ffd63-1280×1280.jpg BROKEN RULES｜12,650 yen (tax included) The “BROKEN RULES” proves that contradictions can be style, with a black studded strap and soft blue clashing together. The dial reads “RULES DO NOT APPLY”.
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-d9702b8d48b7553dc83acde641fd94de-1280×1280.jpg DISTORT MODE｜15,950 yen (tax included) “DISTORT In “MODE,” the electric colors of yellow and pink defy expectations, expressing a free world where “anything goes, there are absolutely no
restrictions.”
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-15837e6ee60be26e4e030ccebaa218c4-1280×1280.jpg BLANK CHECK | 15,950 yen (tax included) “BLANK CHECK” is studded with details inspired by torn paper, check patterns, and graffiti art. Equipped with SwatchPAY! technology, you can act smartly and quickly with touch payment. * SwatchPAY! feature can only be activated in some countries.
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-268b0da199a0b2e31cf0f0973755293b-1280×1280.jpg DISTORT MODE｜15,950 yen (tax included) The “PIERCED EDGE” embodies a spirit of defying convention with its bold black design and square dial.
https://prcdn.freetls.fastly.net/release_image/46261/195/46261-195-218281c50ba9626317228a15b244de5b-1280×1280.jpg LASH OUT | 20,900 yen (tax included) “LASH OUT” features a checkered pattern, neon details, and a striking calendar wheel. It has no intention of staying quiet. It sends out a strong message: “DO WHATEVER THE… YOU WANT”. Let the watch tell you what goes in it. With Swatch, there are no rules, no limitations. Just the freedom to express yourself in style. The Swatch NO RULES collection will be available on Swatch.com and in Swatch stores worldwide from July 3, 2025. About Swatch – Swiss-made positive inspiration and joie de vivre Swatch was founded in 1983. Since its founding in 1990, Swatch has been shaking up the watch industry. Swatch has always been known for its timeless and memorable designs, making it the world’s leading watchmaker and one of the most popular and true to itself brands. Whether it’s the regular release of new models or special collections, Swatch prides itself on being a watchmaker that keeps surprising. Swatch values ​​thinking and acting in innovative ways, as evidenced by its early involvement in the worlds of action sports, art and music. More information about this release *This email has been sent automatically, so please do not reply.