【Jiyuujin Club】─The birth of a “portable refrigerator” that keeps ice for 12 hours─The number of supporters who have purchased the cooling bag made of DuPont(TM) Tyvek on Makuake exceeded 300 in the first 24 hours since it was released.
Jiyoujin Club Press release: July 3, 2025 To the media ─The birth of a “portable refrigerator” that keeps ice for 12 hours─ The number of supporters who bought the DuPont(TM) Tyvek-used cooler bag on Makuake exceeded 300 in 24 hours after it was released. ~12 hours of ice retention. Ultra-lightweight x 36L large capacity. A 5-layer cooler bag that can be used toughly 365 days a year ~ 12 hours of coldness. It’s even more impressive. 365FReeezDesign – Cooling gear for discerning adults FReeeee LifeStyle JiyujinClub (Yokohama, Kanagawa Prefecture) released “365FReeezDesign”, a large-capacity cooler bag with a 5-layer structure that can keep ice for 12 hours, on Makuake on June 28th. The campaign reached its goal in 3 minutes and exceeded 300 supporters in 24 hours. The bag is available for presale until July 27th as a “portable refrigerator” that protects lifestyles and the environment by reducing plastic bags and preserving food in times of disaster. URL: https://www.makuake.com/project/365freeezdesign Period: June 28, 2025 to July 27, 2025
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-2a25030c1652cf5d3a2e3db4e6cb1250-1040×700.png
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-cc2d92bcb8be0355ba710d4141645f5a-1040×1040.png Since it is hot pressed to prevent water leakage, it can also be used like this.
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-263727525cd1e139e99196f7863fae4b-640×220.png Choose from natural fabric patterns and urban crocodile patterns Within 24 hours of release, the number of supporters exceeded 300 and the amount of support purchases exceeded 3 million yen. Released 6/28 11:00 → Target amount reached 11:03 As of 6/29: Makuake ranking 3rd overall / 2nd fashion / 1st outdoor About 60% of the supporters are families in their 40s and 50s. They have left many warm comments such as “It’s a great bag” and “I’m looking forward to using it.” Image
URL: https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-251dae56973a67e4d47c6136d81855db-1000×1000.png
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-d4cab4f4a3f70f7d3b970758e6df132e-1040×1040.png Both “heat” and “disasters” are getting more serious every year
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-3af7c934b6d247c5778156680aa26e78-1000×210.png ・The number of domestic heatstroke emergency transports in 2024 will be the highest ever (Fire and Disaster Management Agency, Ministry of Internal Affairs and Communications) ・Increased risk of power shortages and power outages – 40% of the 5.23 million tons of food waste generated annually comes from households (Ministry of
Agriculture, Forestry and Fisheries) We live in an age where “cooling” is directly linked to life and lifestyle. The key to solving this problem is a “portable refrigerator” “365FReeezDesign” is 1. Overwhelming cooling power with 5-layer insulation that keeps ice for 12 hours
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https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-3b8d322d74a0295c6e76346ab5e1bd03-940×788.png Large capacity equivalent to a 2.36L/30L shopping basket
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-cc98a3c16b4631cae97b5355c8548ed1-640×220.png The 36L nature can hold 8 2L plastic bottles. The 30L urban can hold 6 bottles upright.
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-2e1c9aff3ceb7ad0c5d4acf557ac08b7-940×630.png 3. Uses the world-famous high-performance material DuPont(TM) Tyvek (lightweight, water-resistant, highly durable, recyclable) This allows it to be used not only for outdoor activities but also for everyday shopping and disaster preparedness transportation.
https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-079434578c47b1d5d13a210695111cac-940×630.png 4. Choose from 2 designs and 3 colors: nature/urban BLACK・CAMEL・WHITE Choose not only the function but also the way it is presented. Today in the mountains, tomorrow in the city. The more you use it, the more it develops its character. This is aging gear for adults. Image
URL: https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-2172140ca77908a692e8a99365354fee-640×452.jpg Usage scene introduction Anytime, anywhere, 365 days a year, “365FReeezDesign” ● For daily shopping and weekend bulk buying ● For camping, BBQ, cherry blossom viewing, swimming in the sea, and sports days ● Midsummer picnics and lunches in the park with the kids ● As a sub-bag for airplanes and travel (major airlines’ carry-on size.) ● Portable refrigeration during disasters and power outages Waterproof, so you don’t have to worry about water leaking. ●Storage of ski and snowboard wear, surfing and scuba diving wet suits, and wet items from the gym, spa, sauna, etc. For storing a change of clothes. Image
URL: https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-197bc8b0a044f6c1c5639392c0710bef-1040×800.png Voices from previous experience We’d like to introduce the comments from people who have actually used [365FReeez Design]! *The photos are for illustrative purposes only, excerpts and modifications. Image
URL: https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-f094ba73f4e1002107573fae76e5f6bc-1040×1040.png
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https://prcdn.freetls.fastly.net/release_image/165567/2/165567-2-1394c878ed67320f054d1c12da520b35-1040×1040.png Social impact – Estimated annual reduction in plastic bags:
Approximately 700 bags/person (shopping 3 times a week x 52 weeks) – Contribution to reducing food waste: Prevents deterioration of frozen foods and prepared foods when taken home ・Lifeline in times of disaster: Temporary cooling during power outages and temperature control of room temperature medicines ・Sustainable material: Tyvek is a single material, high-density PE, and can be recycled as nonwoven fabric “365FReeezDesign” development story 1. What made us start “Cooler bags are ‘not cold, heavy, don’t hold anything, leak water and juices, and are unfashionable.’ We had the same complaints.” We felt the same way. That’s why we decided to make a bag that would change ‘everything. 2. Trial and error Materials that cool are heavy. Light materials are easy to tear. If you improve the design, the price will go up. Amidst all of this, we came across Tyvek material from DuPont(TM) of the United States. 3. Completion When the
ultra-high-spec material DuPont Tyvek is applied to the bag, it is water-resistant (water-repellent and stain-resistant), unbreakable (tear strength ◎), overwhelmingly light, incredible cold retention, large capacity, and a design that looks great on anyone who carries it. After repeated testing of cooling power, load capacity and materials, we have finally completed a “lifetime” cooler bag that is “the best companion you’ll want to use 365 days a year”. A cooler bag that has been made with a generous amount of time and skill. Product overview Product name: 365FReeezDesign (nature36L/urban30L) Price: 5,960 yen ~ (up to 35% OFF for Makuake advance) Color:
Camel/Black/White Main material: DuPont(TM) Tyvek, PEVA, etc. Scheduled general release: October 2025 Pre-sale period: June 28th to July 27th, 2025 Scheduled delivery: End of September 2025 Future developments ・For corporations/municipalities: OEM provision for disaster prevention stockpiles and novelties ・Wholesale and retail ・Planning to enter overseas crowdfunding (Kickstarter) [Company Profile] Company name: Jiyujin Club Address: 2-16-5 Daini King Heights 205, Azamino, Aoba-ku, Yokohama, Kanagawa Prefecture Representative: Sotakahiko Established: January 2022 Business description: Planning, development and sales of outdoor and daily necessities / EC and crowdfunding management and support URL:
https://jiyuuzin-club.jimdosite.com 【Contact for this press release】 Person in charge: Sou TEL: 080-2073-0858 (Weekdays 10:00-18:00) MAIL: jiyuuzinclub@gmail.com *DuPont(TM) and Tyvek(R) are trademarks or registered trademarks of DuPont USA. *Prices and specifications listed are as of the release distribution date. Makuake page:
https://www.makuake.com/project/365freeezdesign Facebook:
https://www.facebook.com/jiyuuzinclub Instagram:
https://www.instagram.com/jiyuuzinclub/ X (old Twitter):
https://x.com/jiyuuzinclub *This email has been sent automatically, so please do not reply.

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