[Ono Photo Studio Co., Ltd.] Amidst the industry restructuring toward down-to-earth business, support projects will begin on June 30, 2025 Ono Photo Studio Co., Ltd. Press Release: July 3, 2025 Attention Media Support project to start on June 30, 2025 amid industry restructuring for down-to-earth business Ono Photo Studio Co., Ltd. (Ibaraki Prefecture, Representative Director Ono Tetsuto), the parent company of the Ono Photo Studio Group, will start supporting new entrants and business restructuring in the furisode rental business, which is undergoing industry restructuring due to the declining population, as a down-to-earth business development on June 30, 2025, based on the business operation know-how of the company’s main business, the Japanese clothing rental business. ■The name of this support project is
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-802f3f70c589679b4a0fefa0ff9d1a19-855×129.png This support concept We want companies to continue to utilize the strengths they have, which are the knowledge and local strength they have cultivated through their existing “business.” This is the OPS BOUNDING we provide. Establish your identity with your company’s DNA and values of “uniqueness” in the rental kimono business, and the freedom to develop your own unique style will extend to every corner of your business. By adhering to your “uniqueness,” you can deepen your knowledge and work on business development with a stronger local presence, which will enable you to run a long-lasting business. This is what we call a “down-to-earth business.” Ono Photo Studio hopes that both the main players, the companies, and the other main players, the customers, will contribute to the creation of dynamic businesses in the local area. The functions of this support business are roughly divided into three 1. [Endeavoured finance type support function] in the leasing business 2. [Rebranding development type support function] through business alliances 3. [Business restructuring support function] through capital alliances etc. to operate group businesses Of the three above, the one that will start on June 30, 2025 is 1. [End-of-line finance-type support function] in the leasing business, The name of the support service will be OPS BOUNDING PLUS. Image
URL: https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-21a9a56d050208b6ff9ac1ab2326fce7-1189×148.png ■Start date of this support project OPS BOUNDING PLUS will start accepting applications from June 30, 2025 ■This support project application page https://ono-group.jp/business/opsbp/lp01 History of Ono Photo Studio Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-f5547d73ce6fd16b324aaa938af0f3ee-856×481.png Ono Photo Studio Co., Ltd. will celebrate its 50th anniversary in 2025, since it was founded as a single local photo studio. The current representative director, Tetsuto Ono, took over from his predecessor and has diversified his business operations, starting with
photography, to include furisode specialty stores, photo studios, bridal businesses, app businesses, accommodation businesses, and school photo businesses.
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-becbc02210da938a324a5d9a24983ec3-2560×1707.jpg Among these, kimono specialty stores that operate their main business of Japanese clothing rental are no longer limited to renting kimono to be worn at coming-of-age ceremonies and gatherings for those turning 20. They are now focusing on men’s hakama to be worn at coming-of-age ceremonies and gatherings for those turning 20, and are expanding the demand for graduation hakama to be worn at graduation ceremonies for universities, junior colleges, vocational schools, high schools, and even elementary school students. This is a derivative of the past when this business was a member of a certain franchise, and it was arrived at after a long struggle with the franchise contract, and the current “down-to-earth business” development was gained from the tacit knowledge gained from that struggle. By taking a certain amount of risk, operating in-house, and building up our own know-how, we were able to create a new style of furisode rental business. Similarly, for our other businesses, we have inherited the DNA of our original business of a single photo studio, and have built up a track record and facts by adding business to our efforts to achieve our company’s mission of “creating a chain of smiles, happiness, and excitement around the world.” We would like to continue to use this business process to create a foundation for growth in the industry together with other companies and people from different industries in the midst of industry restructuring due to population decline. Overview of [Endeavour Finance Support Function] in the Leasing Business Image
URL: https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-12f6773b42422b8e1b61325c60a941e7-937×606.png OPS BOUNDING PLUS, an end-of-line finance support function, is a service function that supports the development of kimono rental businesses from the perspective of costumes in addition to the development of existing businesses regardless of industry. ■Create a second pillar that is rooted in the local community and has its feet on the ground As the population declines due to the falling birth rate, it is predicted that the trend of shrinking existing businesses will accelerate regardless of industry or business type. However, for those who have rooted themselves in the local community, been supported by the local people, and have been doing business in the local area, they will be able to start offering a second pillar that is more rooted in the local community to the local people. ■Minimize costs and maximize inventory When developing a new business, the initial costs are high, making it difficult to monetize the business early, and the interest burden from borrowing from financial institutions for business development is also a heavy burden on companies, as it is often referred to as a world of interest. The purpose of this support function is to allow companies considering introducing it to replace costume purchases with lease contracts, thereby reducing initial costs and allowing planned business development with fixed monthly lease fees, allowing the business to start at a minimum in terms of expenses and start at a maximum in terms of costumes. ■No margin required Another feature is that the minimum start in terms of expenses does not stop at the initial stage, and there are no additional expenses such as various fees even during operation.
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-e691aefc11f45f265f67bfc6be560c7a-1187×694.png In addition to the “commission based on sales” seen in agency and franchise contracts, there is no “agency contract fee” paid in one lump sum at the time of implementation, no “payment agency fee” for using a designated payment agency, and no expenses such as purchasing designated interior fixtures. In addition, there are no restrictions on development, location, or store name as with the same contract, so you can start with a low barrier to entry. ■Additional support services (paid) We have heard from some people who want to start a furisode rental business but are unable to dress or do hair and makeup, so companies that have introduced this support function can apply for kimono dressing and hair arrangement training, which we have developed over many years and actually implement as in-house training. The training will be conducted online over a 6-month curriculum. (Some face-to-face training included) In our company, new graduates with no experience take the beginner’s course, and after taking the course, they are able to dress and treat customers. From the second year onwards, they take a different course or the intermediate level of the same course to improve their skills. We consider outsourcing dressing and hair and makeup to be one of the business options, but in order to get closer to the local people who visit our store and to be more satisfied, we think it is preferable for our own staff to dress and do hair and makeup. Also, once the staff acquires the skills, they will have them for the rest of their lives, so this is a great strength in terms of human resource development in order to develop a business that is down to earth.
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-ecd44800fac09bf8aa4a9c24f330e281-308×371.jpg ■Business scale (planned) We aim to support 20 companies in the first year, and 200 companies by five years from now. ■Key points of this press release 1. Launch of OPS BOUNDING, a business support service that provides down-to-earth support amid industry restructuring 2. Launch of pioneering end-of-line finance support function OPS BOUNDING PLUS 3. [OPS BOUNDING PLUS] has no contract fees, commissions, or restrictions 4. There are additional support services to improve in-house production technology 5. Business scale: 20 companies in the first year, 200 companies after 5 years Aiming for
https://prcdn.freetls.fastly.net/release_image/62815/102/62815-102-4d54da2be8b38f802b5c64f5d91b6e03-286×260.png Ono Photo Studio Co., Ltd. Ono Photo Studio Co., Ltd. 2-2-16 Higashiojima, Hitachinaka City, Ibaraki Prefecture Kimono rental business, photo studio business, app business, EC business, bridal business, accommodation business Ono Photo Studio Co., Ltd. Management Headquarters (Contact: Horikoshi) (HP) https://ono-group.jp/ (TEL) 029-274-1791/070-3170-0919
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