[Adastria Co., Ltd.] Released the latest visual for “niko and…” 2024 Winter starring brand ambassadors Takumi Kitamura and Kaya Kiyohara
Adastria Co., Ltd. Press release: November 14, 2024 “Niko and…” 2024 Winter latest visual starring brand ambassadors Takumi Kitamura and Kaya Kiyohara released The editorial department’s office is all in holiday colors!? The editorial department proposes the latest styling for winter The special site also updates daily snapshots of editorial staff’s daily lives ! Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-67f22fde95bcf9aad5e3985566e21562-1920×1005.jpg A style editorial brand “Play fashion!” developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura), which aims to be a “good community co-creation company”. “niko and…” will release a season visual starring actors Takumi Kitamura and Kaya Kiyohara on a special website from Thursday, November 14, 2024. In addition, on the same site, we will publish the latest winter styling worn by two editorial staff members of the “Deai Ai Ai Editorial Department”. “Niko and…” has the main phrase “Ai Ai Ai” and proposes the fun of fashion and lifestyle to customers. As brand ambassadors, Takumi Kitamura and Kaya Kiyohara send out a brand message of the fun of “encountering” unexpected surprises and discoveries, and the comfort of “eventually fitting” into your lifestyle. . This year’s stage is the “Dealing Editorial
Department,” a place where mysterious unknowns are created by making something meet something. Takumi Kitamura and Kaya Kiyohara, who play the editorial staff, have polar opposite personalities and are rivals, and the editor-in-chief is a puppet, making for a strange combination of editorial staff. In the winter season visual that will be released on Thursday, November 14, 2024, the editorial department office will be completely decorated in holiday colors. The editorial department was gathering materials for a Christmas special, and before we knew it, the entire office had been transformed into a holiday-themed space. “Dai ni Ai Aiu” is now in its fourth season.This season, the editorial department office is combined with exciting holiday colors to express the brand’s tagline “Ai ni Ai Ai.” In addition, on the special site, we will release the latest winter styling of “niko and…” that the two of them will be wearing. ■About the main promotion for winter 2024 2024 main promotion “Diaou Niai Editorial Department”. This winter, the editorial department office will be completely different from usual, and it will be in the Christmas mood! The editorial department was busily preparing for the year-end feature, and before we knew it, the editorial department had changed into holiday colors. Two people who never forget their sense of fun and the Puppet Editor-in-Chief decorate the office with green as the base color. A special digital magazine-style website created by such a unique editorial department is now available. The site features the latest winter styling worn by Takumi Kitamura and Kaya Kiyohara, set in the editorial department. In addition, the special content “Today’s Editorial Department” is updated daily with snapshot-style photos taken of the daily lives of the “Dai Ai Ai Editorial Department.” We regularly publish the daily life of Puppet
Editor-in-Chief and off-shots of Takumi Kitamura and Kaya Kiyohara. Please take a look at the snaps that give you a sense of winter, such as Christmas and New Year’s.
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https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-9c44e4fa625bbf9558542c0f8fd110da-1500×1500.jpg Release date: November 14th (Thursday) 10:00~ Special site:
https://www.nikoand.jp/2024campaign/autumnwinter/ ■About the latest styling On the special site, we will post the latest winter styling of “niko and…” worn by Takumi Kitamura and Kaya Kiyohara.
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-e27160b7e181783481126caa0faffa38-750×750.jpg Nakawata Stand Military Blouson Beige: 16,500 yen (tax included) Color block knit pullover dark gray: 7,500 yen (tax included) Twill two-tuck slacks Olive: 8,000 yen (tax included) Cut-off German sweatshirt white: 5,940 yen (tax included) Allied High Shoku Jacket Charcoal: 12,100 yen (tax included) Mall jacquard knit pullover green: 6,160 yen (tax included) Wool-like pleated skirt light gray neck: 6,600 yen (tax included) Stretch sneaker boots black: 8,000 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-413a645d3d41d89427c27a85e18cbeb4-1226×1226.jpg Hunting coat navy: 16,500 yen (tax included) Half zip logo knit pullover gray: 8,500 yen (tax included) Kimou two-tuck balloon pants Charcoal: 8,000 yen (tax included) Large shoulder bag fake leather black: 4,950 yen (tax included) Patchwork design gloves navy: 3,960 yen (tax included) Side Gore Boots Black: 8,910 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-fcf329589ee3bb7445ef5bf1448170c5-1226×1226.jpg Flight cap khaki: 4,950 yen (tax included) Nylon stand blouson green: 15,000 yen (tax included) Moleskin double knee pants khaki: 8,500 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-f9a978477547d92938c95e707f455d9d-1226×1226.jpg Logo knit pullover dark brown: 7,500 yen (tax included) Kimou Two Tuck Balloon Pants Black: 8,000 yen (tax included) Cut-off German sweatshirt black: 5,940 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-fb584f1be17fa1b486a02c590892b9e6-1226×1226.jpg Retro Fair Isle Knit Pullover Beige: 8,000 yen (tax included) Twill two-tuck slacks ivory: 8,000 yen (tax included) Plain toe shoes brown: 6,930 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-85bbc02c34939ff8204a2d0050426c18-1226×1226.jpg Woolly Tech Long Coat Brown Check: 14,300 yen (tax included) Warm ginger high neck pullover off-white: 4,000 yen (tax included) Stretch Calze Taper Pants Ivory: 5,500 yen (tax included) Hand warmer off-white: 3,300 yen (tax included) Fake shearling mocha boots black: 6,600 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-ff5c0f23bd2e31dfb9a7c211754d7567-1226×1226.jpg Feather Amia Minute Pullover Blue: 6,600 yen (tax included) Yurt Kimow Work Pants Ivory: 6,600 yen (tax included) Osaifutsukigata Shoulder Bag Black: 4,000 yen (tax included) Niko Moko Mock Shoes Beige: 5,500 yen (tax included) X metal flower earrings silver: 1,650 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-ad5ff1df2ceead56fa6ad2d7c71fbd75-1226×1226.jpg Mixed boa zip jacket brown: 12,100 yen (tax included) Yurt Kimow work pants Mocha: 6,600 yen (tax included) X metal flower earrings gold: 1,650 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-b9ceaaebb64729662cc649355100fff3-1226×1226.jpg Cable stitch knit pullover ivory: 7,000 yen (tax included) Namera Katouch knit pants Black side line: 5,500 yen (tax included) Stretch sneaker boots black: 8,000 yen (tax included) ■Takumi Kitamura ) Born in Tokyo. He made his acting debut in the movie “DIVE!!” in 2008, and formed the four-member band “DISH//” in 2011. He won the 41st Japan Academy Award for Best New Actor for the movie “I Want to Eat Your Pancreas.” Major works in recent years include “On a Starry Night,” “Antihero,” “Tokyo Revengers,” “Court Game,” and “Yu Yu Hakusho.” In addition, he is scheduled to play the role of Takashi Yanai in the NHK TV drama series “Anpan” in the first half of 2025. In addition, the short film “I Quit Conquering the World”, which is his first directorial role, is scheduled to be released in February 2025. ■Kaya Kiyohara Born in Osaka. In 2015, he made his acting debut in the NHK TV drama series “Asa ga Kita”. In the first half of 2021, she appeared as the heroine in the TV drama series “Okaeri Mone.” She won the Japan Academy Award for Best Supporting Actress for the movie “To Those Who Were Not Protected”. Received the Haruko Sugimura Award at the Yomiuri Theater Awards for the play “Joan of Arc.” In recent years, he has appeared in the movies “Seishun 18×2: The Road to You” and “Gobangiri.” In addition, he will star in the ABC TV Sunday drama “My Diary” starting October 2024. As a standby work, the movie “Unrequited Love World” is scheduled to be released in 2025. ■About “niko and…”
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-e23682ad6d4f0585673d025b672ac8b5-1853×272.jpg “niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will lead to unexpected surprises and discoveries that will eventually “fit” your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 143 stores nationwide (as of the end of October 2024, including web stores). https://www.dot-st.com/nikoand/ https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2401/1304-2401-468d04c69f4d88c1c91147807769b7a0-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 <URL> https://www.adastria.co.jp/

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