BAYCREW’S Co., Ltd. establishes Saint James Japon Co., Ltd. Launch of “Saint James” in Japan
Bay Cruise Co., Ltd. Press release: July 3, 2025 To Members of the Press BAYCREW’S Co., Ltd. has established a new company, Saint James Japon Co., Ltd. Launch of “Saint James” in Japan Saint James Japon Co., Ltd. has signed a partnership agreement with Itochu Corporation, which holds the exclusive import and sales rights and master license rights in Japan, regarding domestic apparel and brand store operation.
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https://prcdn.freetls.fastly.net/release_image/11498/2122/11498-2122-527a21ca06c05266bc5a0983add1b3c5-1091×556.jpg Baycrew’s Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Shigeru Sugimura) has established Saint James Japon Co., Ltd. (hereinafter “Saint James Japon”) as a subsidiary. The company will begin expanding the French lifestyle brand “Saint James” into the Japanese market. “Saint James” is a lifestyle brand that was born in 1850 in the city of Saint James, located near Mont Saint-Michel in the Normandy region of northwestern France. The wool sweaters that led to the company’s founding were loved by fishermen and sailors along the coast of Normandy and Brittany as high-quality workwear that could withstand the harsh climate of the North Atlantic, and since then, “Saint James” has been loved by the French people for over 135 years. The brand’s iconic striped shirts are known to have been used as uniforms for the French Navy, and have recently been adopted as the uniform for the French Pavilion at the 2025 Osaka-Kansai Expo. With a focus on striped items, the essence of the brand, and adding Saint James Japon’s unique MD, the brand aims to become a beloved French lifestyle brand in all categories for men, women, and children. As for store expansion, all existing domestic stores will be transferred and continue from July 1, 2025. In order to further increase brand awareness, we will also focus on wholesale sales in collaboration with many business partners. ■Company Profile Saint James Japon Co., Ltd. Established: April 24, 2025 President and CEO: Shigeru Sugimura Head office location: 1-23-21 Shibuya, Shibuya-ku, Tokyo Business activities: Planning,
manufacturing, sales, direct sales and online shopping site management for women’s, men’s and children’s total fashion Group companies: Baycrew’s Co., Ltd., LADUREE JAPON Co., Ltd., WILL WORKS Co., Ltd., Le Petit Mec Co., Ltd., Foodies USA, Inc. *This email has been sent automatically, so please do not reply.
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