[Felissimo Co., Ltd.] 29 masterpieces made in Japan that speak of “now”. From the Japan Craftsman Project, neckties made by a
92-year-old shop and “special day embroidery accessories” from a 147-year-old shop are now available for the first time.
Felissimo Co., Ltd. Press release: November 15, 2024 29 masterpieces made in Japan that speak of the “now”. From the Japan Craftsman Project, neckties made by a 92-year-old shop and “special day embroidery accessories” from a 147-year-old shop are now available for the first time. Colored by “playfulness” and “admiration” made in Japan The brand “&Stories” developed by Felissimo has announced the new series “2025 Spring Shipping” from the Japanese Craftsman Project. Applications are being accepted from November 13th. The spring theme is “Little Promise.” We are doing our best to give form to each and every important promise we have made over the 20 years we have been active. A long-established tie manufacturer in Asakusa, established in 1930, uses uniquely designed Banshu-ori fabric to have the ties finished at a sewing factory in Chiba, as well as the long-established embroidery manufacturer Kasamori in Kiryu City, Gunma Prefecture. Embroidered accessory sets for special occasions are now available for the first time. In addition, there are a total of 29 masterpieces gathered from all over Japan. We are also running a campaign where everyone who applies early will receive a genuine leather case. The application deadline is 23:59 on Wednesday, April 17, 2025, and delivery time is from late March to late April. Item details can be checked on the special feature page or digital catalog. ◆Check out the 27 new products from “&Stories” >>
https://feli.jp/s/pr241115/1/
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https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-6930f0e19898374dbabf66b2a00d421d-2884×1400.jpg [Featured Made in Japan 1] ◆A masterpiece from a long-established necktie manufacturer founded 92 years ago. A new style of accessory with seven variations in one piece. A tie from the textile brand POLS, developed by Maruman, a long-established Banshu-ori manufacturer, debuts as a special item for the 20th anniversary of the Japan Craftsman Project. This is a masterpiece created by a long-established necktie manufacturer in Asakusa founded in 1930 and a sewing factory in Chiba, using fabric with an original design by textile designer Kanako Kajiwara. At , the item named “Mimikuri Tie” is not only a tie, but also has seven changes such as scarves, ribbons, and belts. It emulates the user and mimics it in various styles. This time, 3 designs are appearing for the first time.
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-187a4354b538ae4a3c0fca8e2e03685e-1838×2700.jpg 〈Points of interest〉 The feature is the switching of patterns unique to jacquard weave. The ends of the tie look like two different items, allowing you to create many different looks with just one item. This item symbolizes the “playfulness” that POLS brand producer Kohei Maruyama is particular about. Completely different from the orthodox necktie, which has strict rules for how to use it, I believe that this gem, which allows the user to enjoy using it freely and playfully, is creating a new genre of fashion coordination. [NEW] Banshu jacquard necktie made by Asakusa’s long-established necktie workshop and textile designer 1 bottle ¥15,000 ( 10% ¥16,500) Product details and application >> https://feli.jp/s/pr241115/2/ [Featured Made in Japan 2] ◆A masterpiece from a 50-year-old watch and silver workshop. What you can see through it is the illusion of beautiful memories. A beautiful opal ring with a rainbow-colored shine that appears in various colors depending on the viewing angle. This item was inspired by Japanese Craftsman Project Leader Yamaneko’s “opal ring given to her by her father, which is treasured by her mother.” The watch factory in Shiga, which also handles many accessories, took shape. We started by drawing up the design from scratch and completed it through many exchanges. What I paid the most attention to was the opal setting. The 10-karat gold pedestal with a crown motif surrounds the stone. The pedestal allows you to see through the stone from the back so that you can fully enjoy the brilliance of the opal.
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https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-bac238b188a60f8089d23c4e9c843618-2791×1400.jpg 〈Points of interest〉 The 925 silver ring part has a bold design with the part near the base thicker. The &Stories logo is engraved on the back side. The design allows you to enjoy looking at it even after you remove the ring. Available in sizes 6 to 15 so that more people can wear it. The design is inspired by my mother’s ring that I remember showing her a long time ago, and it has a somewhat antique appearance. [NEW] Opal crown ring made with a Shiga watch studio designer 1 piece ¥18,800 ( 10% ¥20,680 ) Product details and application >>
https://feli.jp/s/pr241115/3/ [Featured Made in Japan 3] ◆A
masterpiece from a long-established store founded 147 years ago. Silk and cupro jewelry that you can’t wait to wear. “To commemorate our 20th anniversary, we wanted something that would bring joy and fun into the future,” so we ordered a necklace and earring storage box set. This is an original item from the brand developed by Kasamori, a long-established embroidery manufacturer located in Kiryu City, Gunma Prefecture. Not only can you keep it handy for someday, but you can also use it as a gift to wish your loved ones happiness. This is a special item that you can’t wait to wear, and every time you wear it, wonderful memories will be carved into it.
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-aca35484f7b1c3bf369a16ce84804c55-2099×1400.jpg 〈Points of interest〉 Gunma Prefecture has long been known for its thriving sericulture industry and has a deep connection with silk, and this thread jewelry was born out of product designer Yoichi Katakura’s desire to make pearl accessories with silk. This is a set of accessories featuring items that can be said to be the origin of the brand. The pure, pearl-like look is perfect for formal occasions such as ceremonies and weddings. With a classic design that is timeless, it can be used for a long time. The gentle and light feel that can only be achieved by yarn is also attractive. The earrings in the set are made of cupra, a plant-based thread with a gloss similar to silk. The adorable one-piece design adds an elegant glow to your face. [NEW] Special day accessory set made by an embroidery studio in Gunma 1 set ¥16,500 ( 10% ¥18,150) *Earring type and earring type available. Product details and application >> https://feli.jp/s/pr241115/4/ [Early application campaign implemented] ◆Fukuoka bag artist finishing 20 years of gratitude as a gift. The colorful genuine leather cases are a special gift for all those who apply for eligible products early. This item was made using leftover leather material from the production of a product that Fukuoka-based bag artist Masataka Oka had on hand. Mr. Oka, who has been making various bags and wallets for many years, has a lot of leftover leather in his workshop, and he was talking with Yamaneko, the Japanese craftsman project leader, saying, “It would be great if we could use it for something someday!” It has taken shape. *The quantity requested will be delivered together with the product.
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https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-b42ebc0ea60e16f7c4fb3512b6677fb0-2877×1400.jpg 〈Key points〉 The slim, gusseted form is perfect for storing cards. The golden snap button prevents the contents from falling out, and also serves as an accent to the design. The leather strap has a ring, so it can also be used as a key case to store your home or car keys. Although it has a simple design, it has a completely different impression depending on the color, thickness, and texture of the leather. All the gold foil stamping is done by Mr. Oka himself. A glimpse of various bags and wallets will be delivered to you in a new form. This is truly an item that symbolizes “20 years of Little Promise.” Please look forward to seeing what color and what kind of leather you will receive! [Notable production secrets] ◆Check out the secret production blog >> https://feli.jp/s/pr241115/5/ New items created with many project crews. Chats during planning often give hints to create masterpieces. We will introduce such episodes in this production secret blog. Please look forward to it.
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-6eaed25bcf077669fc39a34ebcd7f62d-3900×3060.jpg ◆See other new “&Stories” items in the digital catalog >>
https://feli.jp/s/pr241115/6/
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-f2b11d02f9e1cd01e5f1d634aab13968-3900×1749.jpg ◆&Stories / andStories (2023-)
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-43c9aae2065fce7948b0ddced694bfb3-250×358.jpg The “Japanese Craftsman Project” started in 2004 as an initiative to support Japanese manufacturing that should be preserved for the future. This project has been characterized by starting manufacturing from personal memories and aspirations. In 2023, we will restart the brand “&Stories” with a focus on telling the story “STORY” of how things are created. We want to make things that speak for themselves, and we are planning this project together with people we have ties to from all over Japan. When you suddenly come into contact with someone’s passionate feelings during an innocent conversation, chat, or casual chat, you want to make those feelings a reality! This strong feeling is the driving force behind the project. Currently, in addition to our mainstay bags, wallets, and shoes, we release original items four times a year, including watches, textiles, and glass products. ・Website >> https://feli.jp/s/pr241115/7/ ・About the Japanese Craftsman Project>> https://feli.jp/s/pr241115/8/
・Instagram>> https://www.instagram.com/shokunin_story/ ◆Brand Director Yamaneko
https://prcdn.freetls.fastly.net/release_image/12759/3726/12759-3726-695dfa7d50038e76c6c494e8e2e9f3a4-250×250.jpg Leader of the Japanese Craftsman Project. Planner and brand director. After joining Felissimo, he created many original Felissimo products. In 2003, he also produced official goods for the 18th World Astronaut Congress, which was held for the first time in Japan. Representative works include “munidee (R)”, a clothing-shaped case series with a cumulative total of over 2.8 million pieces and 870 designs, which was released in the United States, Europe, China, and Japan, and “Leather Craft Lessons”, which has a total of over 10,000 participants. There are also series such as “Pottery Lessons”. Since 2004, he has been actively working on Japanese-made products, developing original items while visiting Japanese manufacturing sites. My current dream is to continue meeting people and things that I truly want to support. ◆Orders and inquiries by phone Toll-free number: 0120-055-820 (toll free) Reception hours: Weekdays/9:00-17:00 *May not be available on some IP phones. *This will be recorded in order to confirm and record the content. ~Happiness that brings happiness together “FELISSIMO”~ We are a direct marketing company that sells our own products, such as fashion and miscellaneous goods, to consumers through our own media such as catalogs and the web. For each individual to be a co-creator of happiness, to make others happy, and to be happy with nature, society, and people. With these experiential values as our core values, we conduct business activities that aim to simultaneously realize “business efficiency, originality, and sociality” that embody “happiness that brings happiness together.” ― Company profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1
Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: Kazuhiko Yazaki, Representative Director and President Stock code: TSE Standard 3396 Founded: May 1965 Business details: Direct marketing business that sells in-house developed products to consumers nationwide through catalogs and websites ◆Website>> https://feli.jp/s/pr240301/1/ ◆What is “Felissimo regular service”?・How to enjoy >>
https://feli.jp/s/pr240301/2/ ◆Instagram>>
https://www.instagram.com/felissimo_official/ ◆Threads>>
https://www.threads.net/@felissimo_official ◆X>>
https://x.com/FELISSIMO_SANTA ◆Facebook>>
https://www.facebook.com/felissimosanta/ ◆LINE>>
https://lin.ee/YJQz8dV ◆Company information (PDF) >>
https://feli.jp/s/pr240301/11/ ◆Felissimo’s social activities>> https://feli.jp/s/pr240301/4/ ◆Fund activities aiming for a happy society together with everyone>> https://feli.jp/s/pr240301/5/ ◆Felisimo official shopping app >> https://feli.jp/s/pr240301/7/ Image
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