Dooox Co., Ltd. “YOSHITO,” a brand made from reeds from Lake Biwa, makes its world debut at the performance event “Rencontre au Jardin” in Paris

【Dooox Co., Ltd.】 The brand “YOSHITO-Ashin-“, made from reeds from Lake Biwa, makes its world debut at the performance event “Rencontre au Jardin” in Paris. ​
Dooox Co., Ltd. Press release: July 4, 2025 The brand “YOSHITO-Ashin-“, made from reeds from Lake Biwa, will have its world premiere at the performance event “Rencontre au Jardin” in Paris. ~Finally making its world debut at an event in Paris, France. Clothing born from a Japanese lake takes its first steps~
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-e43ceed2fbe483b24939593006210b6a-1446×960.png Performance at Palais Royal on Saturday, May 30 (Photographer: Huma Rosentalski) Dooox Inc. (Head office: Shinagawa-ku, Tokyo, CEO: Ryosuke Kubodera) supports Apollo Electric Co., Ltd. (Head office: Higashiomi City, Shiga Prefecture, CEO: Hidenori Iriei), a lifestyle brand “YOSHITO-Ashino-” which is a dance performance held on the Seine River and Palais Royal in Paris on Friday, May 29th and Saturday, May 30th, 2025. We are pleased to announce that the costume was chosen as the official costume for the “Jardin Vol.5” and made its world debut. ■YOSHITO makes his debut on a stage where Japanese and French artists come together “Rencontre au Jardin” is a project that aims to develop the traditions and cultures of both Japan and France through performances that fuse the cultures of both countries. This is the fifth time the project has been held, and the theme for this event was “primitive.” The dancers expressed the beauty of their physical movements to the accompaniment of poetry, song, and live performances of the koto, an ancient Japanese instrument. YOSHITO’s clothing embodies the brand philosophy, which aims to transcend all boundaries such as gender, age, and nationality. Its simple design, which respects the freedom of the wearer, resonates deeply with the theme of this performance, which focuses on physical movement, and has led to its adoption as the official costume.
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-9418f1728f93b9f5d670c5acbc0c927b-1446×964.png Performance on the Seine on Friday, May 29th (Photographer: Huma Rosenthalski)
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-748cd631efe0174679adbc2f60bfdfc9-1448×960.png Performance on Friday, May 29th (Photographer: Huma Rosentalski) Event name Rencontre au Jardin (Rencontre au Jardin) Date and time of event May 29th (Friday) and May 30th (Saturday), 2025 Location May 29: Seine River (Paris, France) May 30: Palais Royal (Paris, France) Purpose Create a performance that fuses Japanese and French cultures and promote the development of traditional cultures in both countries Theme – Primitive – Explores the relationship between the fundamental human activities (primitive) embodied in tatami mats and the transformation of people, objects, and materials. Performance details Two dancers, a man and a woman, express “primitive” with tatami chairs and their bodies. Together with poetry, song (poetry reading) and the sound of the koto, they depict the dialogue between people and things and the transformation of materials. ■YOSHITO: A sustainable challenge made from Lake Biwa reeds With the philosophy of “Re Built,” YOSHITO is a lifestyle brand that transcends all boundaries, including race, gender, and age. It aims to challenge the cycle of mass production and mass disposal and reconstruct the relationship between people, nature, and clothing. The core of this challenge is the “reeds” of Lake Biwa, Japan’s largest lake. Mentioned in Japan’s oldest book, the Kojiki, this sustainable plant that purifies water is blended with Tencel to propose a new way of life through Japanese-made clothing that anyone can wear whenever they want.
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-d1c00ab2b66fdb42f890bf86110aee44-1733×2600.jpg
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-8d15d1e5f81f7bc625f656b8c335d8d3-1045×1567.jpg ■Comments from those involved: “We are honored to present YOSHITO to the world in this historic city of Paris, with a wonderful performance that combines Japanese and French cultures. The fact that the reeds of Lake Biwa in Shiga, our hometown, have been fused with art in this way and new value has been created is a big step towards embodying the brand’s philosophy of “Re Built”. We will continue to contribute to a sustainable society through the potential hidden in reeds.” Brand Producer: Hidenori Irie (CEO, Apollo Electric Co., Ltd.) “I’ve been in the fashion industry for many years, but YOSHITO is a truly
revolutionary brand that has the potential to overturn conventional wisdom. The concept of being able to be yourself, regardless of gender or age, is the very value of diversity that modern times demand. I’m delighted that the traditional Japanese material, reed, has been fused with art on the global stage of Paris and has been so beautifully received. This is just the beginning. I have high hopes for the future, when YOSHITO will change the lifestyles of people all over the world.” Creative Director: Masaru Kondo (CEO of Tools Ltd.)
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-e3d6d7277a5ee5b2f150bbc7ae2ff311-718×612.png YOSHITO-Ashino- Brand Producer: Hideaki Irie Creative Director: Masaru Kondo Concept: A lifestyle brand that transcends all borders of race, gender, age, and occupation Official Instagram:
https://www.instagram.com/yoshito_jpn/
https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-e1d2169c02fe163528388ce9ba0471aa-681×366.png Rencontre au Jardin Directrice Artistique: Chieko Tanaka Concept: A performance project that combines Japanese and French culture and traditional arts HP: https://rencontre-au-jardin.com/ Official Instagram: https://www.instagram.com/rencontre_au_jardin/ Image
URL: https://prcdn.freetls.fastly.net/release_image/85708/171/85708-171-e37e528424c18aa37973e564e69b66f7-1526×1079.jpg Dooox Co., Ltd. Representative name: Representative director Kubodera Ryosuke Headquarters: co-lab Gotanda with JPRE, 2F, Gotanda JP Building, 8-4-13 Nishigotanda, Shinagawa-ku, Tokyo Established: June 2021 Website: https://dooox.co.jp/ Business description: “Let’s create a world where people can be passionate about their own dramas tomorrow as well – making action common sense and challenges familiar” is the “world we aim for” and we support new challenges in the world in various ways. We offer several services that accelerate new Do, centered on the “Special CEO’s Office(R),” which supports companies in taking on new challenges and “non-urgent but important areas,” and the “Machimori Project,” which creates self-sustaining regional
revitalization projects from scratch with local people from all over Japan as the main players. More information about this release *This email has been sent automatically, so please do not reply.