Mash Holdings Co., Ltd. gelato pique The second collaboration with Dick Bruna! A collection of loungewear and goods to enjoy the summer with Miffy and Melanie is now available

[Mash Holdings Co., Ltd.] [gelato pique] The second collaboration with Dick Bruna! A collection of loungewear and goods for enjoying the summer with Miffy and Melanie is now available ​
Mash Holdings Co., Ltd. Press release: July 4, 2025 [gelato pique] Pique)】The second collaboration with Dick Bruna! A collection of loungewear and goods to enjoy the summer with Miffy and Melanie is now available In addition to contact cooling items and pile material clothing that parents and children can wear together, there are also miscellaneous goods that are perfect for gifts! A lineup of new summer items featuring Miffy and animals Mash Style Lab Co., Ltd. (Head office: Chiyoda-ku, Tokyo / CEO: Hiroyuki Kondo) operates a loungewear brand called “gelato pique”. Starting at 12:00 (noon) on Friday, July 11th, Gelato Pique will be releasing loungewear and merchandise in collaboration with picture book author and graphic designer Dick Bruna at Gelato Pique stores nationwide, the official Gelato Pique online store, the official MASH Group app MASH STORE, and USAGI ONLINE. *Product sales are described in the main text of this release.
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-c6014c4ec3fb4c2a5e6c554dde66d67f-1200×560.jpg The second collaboration between Dick Bruna and Gelato Pique. A summer collection with the theme of “Miffy & Melanie and the Animals” is now available. These fun designs feature Miffy’s pen pal Melanie and the animals at the aquarium that children love. This time, we have a lineup of items for kids and babies, and for parents and children to wear together. We bring fun and happiness to all children. ・Product Introduction 【Cut and sew items】
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-20dced35b84650805eb4f32590c7f3f0-2160×2700.jpg A new cooling series featuring Miffy, Melanie, and their sea friends is now available. The cut-and-sew top is made of a cool-to-the-touch material that feels cool when it touches the skin, so you can wear it comfortably even in hot weather. The T-shirt features an impressive colorful logo design with animals gathered around the word “PIQUE.” The penguin that looks like it’s posing as the letter “I” is the highlight of the collection. The back features the collaboration name logo and a small fish print, and the left hem has a flower name tag. The colors are off-white designed in Bruna colors reminiscent of the world of picture books, pale pink typical of Gelato Pique, and yellow (kids and babies only). The all-over print shorts express the excitement of an aquarium, with sea lions holding balls on their noses, fish blowing bubbles, and cool polar bears. Available in three colors: heather gray designed in Bruna colors, pale pink typical of GELATO PIQUE, and yellow (kids and babies only). Available in sizes for women, kids and babies, so parents and children can enjoy matching outfits. ■【Dick Bruna] [Cool to the touch] One-point T-shirt Price: ¥5,170 Size: F Color: OWHT/PNK ■【Dick Bruna】【Cool to the
touch】All-over print long pants Price: ¥6,930 Size: F Color: GRY/PNK ■【Dick Bruna】【KIDS】【Cool to the touch】One-point T-shirt Price: ¥4,400 Size: 90/100/110/120 Color: OWHT/PNK/YEL ■【Dick Bruna】【KIDS】【Cool to the touch】All-over print shorts Price: ¥4,180 Size: 90/100/110/120 Color: GRY/PNK/YEL 〈Baby〉 ■【Dick Bruna】【BABY】【Cool to the
touch】All-over print rompers Price: ¥6,160 Size: 70/80 Color: GRY/PNK/YEL
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-d5f175253abbd2892367757caafa0e05-2160×2700.jpg 〈Women’s〉 ■【Dick Bruna】【Cool to the touch】One-point T-shirt Price: ￥5,170 Size: F Color: OWHT/PNK ■【Dick Bruna] [Cool to the touch] All-over print shorts Price: ¥5,940 Size: F Color: GRY/PNK Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-f55832b457d5389de1f1fabc2eb69be6-862×1150.jpg
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-030a3fff9671a3d5484e29e46ef5a897-862×1150.jpg ■【Dick Bruna】【BABY】【Cool to the touch】One-point T-shirt Price: ¥4,400 Size: 80 Color: OWHT/PNK/YEL
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-4bd308a17c5fe01713fa43c315b1934e-862×1150.jpg ■【Dick Bruna】【BABY】【Cool to the touch】All-over print shorts Price: ¥4,180 Size: 80 Color: GRY/PNK/YEL
[Pile item]
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-8bfe91ef2430219e044bbaf747e8129e-2160×2700.jpg This catchy item is made of soft pile material and has a hood with ears. Recommended for summer leisure activities such as the pool or the beach. Miffy’s face is embroidered on the hood, and the back features applique embroidery of Miffy & Melanie and animals gathering around the “PIQUE” logo. The flower-shaped zipper charm is made of soft silicone and is a size that is easy for children to grasp. The baby items come in two styles: ponchos and rompers, so siblings can enjoy matching outfits.
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-0fffdcc8f5ccd8b1a9986f7688b665fa-2160×2700.jpg ■【Dick Bruna】【KIDS】miffy pile parka Price: ¥9,460 Size: 90/100/110/120 Color: OWHT ■【Dick Bruna】【KIDS】miffy Pile shorts Price: ¥4,950 Size: 90/100/110/120 Color: OWHT
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-a68ddd4257ea412487abebf519f20b39-2160×2700.jpg 〈Baby〉 ■【Dick Bruna】【BABY】miffy pile poncho Price: ¥7,920 Size: 70/80 Color: OWHT ■【Dick Bruna】【BABY】miffy Pile rompers Price: ¥7,920 Size: 70/80 Color: OWHT
【GOODS】
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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-7b37e39d43b6eabc8d5cb645f940241f-2160×2700.jpg The Miffy stuffed animal wearing the brand’s signature striped clothes, which was very popular in the previous collaboration, is now available in a refreshing mint color. Made with soft and fluffy “Baby Moco” material, the fluffy volume is the key point. The package features an illustration of a house and is unified in mint color, making it look refreshing and cute. It is a perfect item for your home, as well as a gift for Miffy fans. ■【Dick Bruna】Plush toy with Baby Moko packaging Price: ¥7,590 Size: F Color: MNT
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-007e2cf1aa75d3009d2f4fd10fe8fe67-2160×2700.jpg Baby bib made of soft pile material. The design is decorated with embroidery of Miffy and Melanie, who look happy with their hands raised, as well as polar bears and penguins. It is also recommended as a gift for a newborn baby. ■【Dick Bruna】【BABY】Pile tie Price: ¥3,520 Size: F Color: OWHT

https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-b3d270158cd201621b004fc8b3a7b052-2160×2700.jpg A high-quality baby towel blanket woven in Imabari that is soft and fluffy to the touch. It is not too big, so it is recommended not only for shoulder draping or for your child’s nap time, but also for going out for a drive. ■【Dick Bruna】【BABY】One-point logo jacquard towel blanket Price: ¥11,000 Size: F Color: PNK/BLU

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https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-cce420fff60945ba49325d095d42e84c-2160×2700.jpg This hand towel set is perfect for your home or as a gift for Miffy fans. The set includes a border pattern with a single embroidered point on pile material, a large jacquard design of Miffy’s face, and the blue set includes a teddy bear on gauze material, while the pink set includes an all-over print of flowers on gauze material. The set will be delivered in an original package with a cute design featuring the silhouette of Miffy. ■【Dick Bruna】【KIDS】3-package towel set Price: ¥4,950 Size: F Color: PNK/BLU

https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-576378cd472419365aa5a34c6c02f98e-2160×2700.jpg This is a compact and convenient small-sized eco bag. The back features a collaboration logo and a small fish design. The bag can be stored in an inner pocket, which has Miffy’s face printed on it, making it look cute even when folded. Available in two colors: off-white designed in Bruna color and pale pink, typical of Gelato Pique. ■【Dick Bruna】mini eco bag Price: ¥3,960 Size: F Color: OWHT/PNK
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-c01bc1ec7bf0acc29aa2192a5639733a-2160×2700.jpg There are also attractive goods with all-over prints that express the fun of the aquarium, such as a sea lion with a ball on its nose, a fish blowing bubbles, and a cool-looking polar bear. A large-capacity quilted bag with a wide gusset that can store diapers and clothes. The small shoulder bag is sturdy with a gusset and has plenty of storage space, making it ideal for carrying diapers when going out or as a bag for children. The maternal and child health handbook case has a multi-layer structure that makes it easy to sort, and also has plenty of storage functions such as card slots and zipper pockets. The diaper sheet is also compact and can be quickly spread out and used on the go. It is also easy to use and can be wiped off quickly even if it gets dirty. ■【Dick Bruna】Quilted all-over pattern pouch Price: ¥4,950 Size: F Color: PNK/GRY ■【Dick Bruna】【KIDS】Quilted all-over print shoulder bag Price: ¥7,480 Size: F Color: PNK/GRY ■【Dick Bruna】Quilted all-over print mom bag Price: ¥11,990 Size: F Color: PNK/GRY ■【Dick Bruna】Quilted all-over pattern mother and child health handbook case M Price: ¥5,390 Size: M Color: PNK/GRY ■【Dick Bruna】【BABY】Quilted diaper sheet Price: ￥4,620 Size: F Color: PNK/GRY *Prices include tax Product information ■Collection name: [Dick Bruna with GELATO PIQUE] ■Special page release date: Scheduled to be released on Friday, July 4, 2025 at 12:00 (noon) URL:
https://gelatopique.com/Page/feature/250704_miffy/?plan=GP250704miffy ■Release date: ・Directly managed stores nationwide: On sale from the opening time of each commercial facility on Friday, July 11, 2025 ・Each online store below: On sale from 12:00 (noon) on Friday, July 11, 2025 ■Sales Channels (Online and App): ・gelato pique official online store (https://gelatopique.com/) ・Mash Group official app “MASH STORE” ・USAGI ONLINE (https://usagi-online.com/floor/gelatopique/) *You can purchase only one item per item per item, each color, each size. *Sales will be discontinued as soon as the product stock runs out. *For details, please check the special page scheduled to be released at 12:00pm on Friday, July 4th. ■Sales channels (stores): Store list ・Gelato Pique Nationwide Direct Store
(https://gelatopique.com/Page/shoplist.aspx) ・USAGI ONLINE STORE (https://usagi-online.com/storeinfo/ ) *Purchase is limited to one item per person, each product, color, and size. *Sales will be discontinued as soon as the product stock runs out. Depending on the future social situation, there is a possibility that the sale of this collection will be postponed or that the store will be discontinued. We appreciate your understanding and understanding. If any changes occur, we will notify you on the official Gelato Pique website and the official Instagram. ●Store sales: Please contact each store. Some stores may not be able to provide services such as try-on and wrapping during the sale period, as well as checking inventory by phone, cash on delivery, or e-collecting. Thank you for your understanding. ●Other Customers who want to see products that are not part of this collaboration will also be able to enter the store on the sale date (Friday, July 11th). When purchasing a product, you may be in the same register line as the customers who purchase the [Dick Bruna with GELATO PIQUE] product, so please be aware that there may be crowds. [Dick About Bruna] Dick Bruna Born in 1927 in Utrecht, the
Netherlands. He is active worldwide as a picture book author and graphic designer. This work has a simple and bold composition that appeals to the viewer’s imagination, with its warm hand-drawn lines, vivid colors, and is loved by many people from children to adults around the world. He began designing book covers in earnest in 1951, and has designed over 2,000 books. In 1953 he published the picture book “de appel” and in 1955 he published Miffy’s first picture book, “nijntje.” After a creative activity lasting about 60 years, over 120 picture books have been published. It has been translated into over 50 languages worldwide and is a long-selling product with over 85 million copies sold. In Japan, since “The Little Usako-chan” (published by Fukuinkan Shoten), over 50 million picture books have been published, and are popular as the author of the first picture book for children. In addition to creating picture books, he also worked on many posters and logos for social activities, including UNICEF, the Red Cross and “WORLD PEACE IS POSSIBLE.” In 2001, he was awarded the Royal Order of the Dutch Lion, the Commandur Order of the Dutch Lion from the Kingdom of the Netherlands. In 2006, the Dick Bruna House (now the Miffy Museum), an art museum specializing in exhibiting his works, opened in Utrecht. In 2011, 120 posters and other items were deposited at the Rijks Museum of Amsterdam. In 2015, an exhibition will be held worldwide to commemorate the 60th anniversary of Miffy’s birth. He passed away on February 16th, 2017. He died at the age of 89. [gelato pique (gelato) Piquet) ]
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-5d968cdf7c358fd9e8c91699c3154415-624×399.jpg Debuted in the fall of 2008 by Mash Style Lab Co., Ltd. The concept is “adult desserts.” We offer room wear that has a colouring and design that values originality, but also focuses on the feel and
functionality of textiles. In the fall of 2018, a street-level store opened in New York. It is a global brand loved by many people both domestically and internationally. Instagram:
https://www.instagram.com/gelatopique_official/ X:
https://x.com/_gelatopique Facebook:
https://www.facebook.com/gelatopique/ GELATO PIQUE KIDS & BABY (GELATO PIQUE Kids & Baby)]
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-4ee6cda5b22bbe7af412c1cbb50a3a5e-616×397.jpg From the day you were born, you can enjoy a warm and happy touch. The comfort of the gelato picket will surely bring smiles to children. Gelato Pique’s kids and baby line debuted in the fall of 2008 by Mash Style Lab Co., Ltd. Just like Gelato Pique, which is particular about the coloring and design that values ​​originality, and the feel and functionality of the textile, we offer clothing and goods in a variety of sizes that provide a soft feel to the delicate skin of newborn babies and kids. Instagram:
https://www.instagram.com/gelatopique_kids_baby/ X:
https://x.com/_gelatopique Facebook:
https://www.facebook.com/gelatopique/
https://prcdn.freetls.fastly.net/release_image/18505/3354/18505-3354-807d880b9772f60b6607bb590bffe96b-742×54.png Details about this release *This email has been sent automatically, so please do not reply.