【Adastria Co., Ltd.】 Adastria will participate in “LuckyFes’25” to be held in Ibaraki, the place where the company was founded! There will also be official merchandise and merchandise booths produced by “niko and …”
Adastria Co., Ltd. Press release: July 4, 2025 To Members of the Press Adastria will be participating in “LuckyFes’25” to be held in Ibaraki, the place where the company was founded! Official merchandise produced by “niko and …” will be on sale and there will also be a merchandise booth. Pre-sale of official merchandise will start at some stores from Friday, July 4, 2025.
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-72432febae4c6605632991f5526c0d84-1920×1005.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura) will participate in “LuckyFes’25”, which will be held for three days from Saturday, August 9, 2025 to Monday, August 11, 2025 by LuckyFM Ibaraki Broadcasting Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture; President and CEO: Osamu Kurosaka). This will be the fourth time that the company has participated since 2022, and it will sell official goods in
collaboration with “niko and …” and set up a merchandise booth on the day of the event. In addition, from Friday, July 4, 2025, official goods will be available for pre-sale at the Adastria official web store “and ST”, “niko and … TOKYO”, and “niko and … AEON MALL Mito Uchihara Store”. “niko and …” is developing projects that propose unique things and experiences through the nine elements of the brand’s “uni9ue senses” (clothing, food, housing, play, knowledge, health, travel, sound, and LOCAL). “LuckyFes” is the “largest theme park festival in Asia” and delivers a wide variety of music genres with artists who are popular across generations under the concept of “music crossover” that transcends generations, genres and borders. The official goods for “LuckyFesʼ25” were produced entirely by “niko and …”, which also hosts its own music festival. This year, 15 types of items essential for outdoor festivals, such as T-shirts, towels, and caps, will be available. Items on offer include a T-shirt with a design of the original character for “LuckyFesʼ25”, the “quokka”, an animal that brings happiness (luck), walking around the venue and having fun, a baseball shirt that is very popular every year and designed with the rainbow motif of the stage, and limited
collaboration items with the “Ibaraki Robots”, a professional basketball team of B.LEAGUE B1, whose hometown is the entire Ibaraki prefecture, mainly Mito City and Tsukuba City. We have a lineup of unique goods that are conscious of town use regardless of age or gender, so that not only will you get excited on the day of the event, but you will also be able to share your memories many times in your life afterwards. As a fashion company founded in Ibaraki Prefecture, Adastria will also liven up the event with the power of fashion. On the day of the event, in addition to the official merchandise booths, there will also be a capsule machine that you can try out for 500 yen per time, and a booth from “OFF STORE,” a sustainability experience brand that offers out-of-season items at affordable prices. At the festival venue, you can enjoy music, of course, but there are also plenty of events and food and drink that children and families can enjoy. We will propose a free style of festival enjoyment that is unique to “LuckyFesʼ25″. ■”LuckyFes’25” Official Goods Pre-sales Overview Pre-sale period July 4, 2025 (Friday) 12:00~ sequentially Sunday, August 3, 2025 23:59 Stores that carry the product “niko and … TOKYO”, “niko and … AEON MALL Mito Uchihara Store”, Official WEB store and ST (and Esty) Special site
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002100731 ■Product details (partial excerpt)
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https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-9865f9d6acb89bca8627b6f5750728c7-1500×1800.jpg Product name: Print TEE Price: 4,000 Yen (tax included) Available colors: 10 varieties Sizes: KIDS (140cm), S, M, L, XL *T-shirts with artist names will be sold on the day of the festival.
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-3eb666cb03897bdb52742fd91c69ed6b-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-e6fb609331e8648d6e42a0a10ca5e9e7-1500×1800.jpg Product name: Baseball shirt Price: 4,000 Yen (tax included) Available colors: Yellow Size: Free
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https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-13cfe9866086c9322b988113652e0f47-1500×1800.jpg Product name: Ibaraki Robots collaboration basketball uniform Price: 4,000 yen (tax included) Available colors: Blue Size: Free Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-4a064a208495e446946e966c2566215c-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-66edb3c72098a458e025fc71bff1540d-1500×1800.jpg Product name: Sunshade CAP Price: 2,500 yen (tax included) Available colors: Khaki, black Size: Free
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https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-85260229dc46ddeb9a82431aaa37770f-1500×1800.jpg Product name: Sunshade HAT Price: 2,500 yen (tax included) Available colors: Khaki, black Size: Free
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https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-70b2e244d682273710bc4f67df2bce9b-1500×1800.jpg Product name: Muffler towel Price: 1,500 yen (tax included) Available colors: Rainbow check, floral pattern Size: 110×20cm
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-d6625c1b33cef8c4eea4bdecd171e806-1500×1800.jpg Product name: Hooded towel Price: 3,000 yen (tax included) Available colors: Rainbow check Size: Free 130cm x 50cm
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https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-eef5c5633f6279477a704f993c136a1a-1500×1800.jpg Product name: Rubber band Price: 500 yen (tax included) Available colors: Orange, green Size: Free ■ “LuckyFesʼ25” Overview Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-262d8dbc179ba92ab731975f61848d9e-1920×516.jpg Date: Saturday, August 9th, Sunday, August 10th, Monday, August 11th, 2025 Venue: Hitachi Seaside Park (Hitachinaka City, Ibaraki
Prefecture) Address: 605-4 Onuma, Umawatari, Hitachinaka City, Ibaraki Prefecture Organizer: LuckyFM Ibaraki Broadcasting ＜Official HP＞ https://luckyfes.com/ ＜Official goods page＞https://luckyfes.com/goods/ https://luckyfes.com/ticket/ ■About LuckyFM Ibaraki Broadcasting LuckyFM is the only private broadcasting station that covers Ibaraki Prefecture on FM 94.6MHz/88.1MHz. With the opening of FM Tsukuba station (88.1MHz) and the expansion of radiko’s free distribution area to one metropolitan area and six prefectures (all of the Kanto region), it has become a radio station that can be heard in the metropolitan area as well. We focus on producing original programs based on the five concepts of “Diverse Music,” “Local Major,” “Top Niche,” “News,” and “Sports.” We also run large-scale events and concerts, with a focus on “LuckyFes.” https://lucky-ibaraki.com/ ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-84f10766e0e22c85ea2ed550a206633a-1853×272.jpg “niko and …” is a “style editorial brand” that develops apparel, miscellaneous goods, furniture, and food and beverages. The lineup of items is not only practical, but also somewhat humorous, and you will “encounter” unexpected surprises and discoveries, and eventually they will “fit” your lifestyle. Based on this message, the business is developed for men and women in their 20s and 30s. 145 stores nationwide (as of the end of June 2025, including the online store). https://www.dot-st.com/nikoand/ https://www.nikoand.jp/
https://www.instagram.com/nikoand_official/ ■About OFF STORE Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-3fde304aaaa3672c32d981eeedb70a1d-1078×387.png OFF STORE is a brand that aims to resell Adastria brand sample products and out-of-season products at reasonable prices and deliver them to customers without discarding them. ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2690/1304-2690-c5ca1e74ff6b4cdd48c9bc0f3e871871-850×213.jpg The Adastria Group is a multi-company that operates over 45 brands of apparel, miscellaneous goods, and food and beverages, including Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as AndSty Co., Ltd., which operates mall and media businesses, Adastria Logistics Co., Ltd., which handles the group’s logistics, and special subsidiary WeOur Co., Ltd. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ More information about this release *This email has been sent automatically, so please do not reply.
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