NEW ART Co., Ltd. ＜New bridal rings for sale in summer 2025＞ Gorgeous Western European beauty sparkles. Mo nt des Arts | Excelco Diamond

【NEW ART Co., Ltd.】 ＜New bridal rings released for summer 2025＞ Gorgeous Western European beauty sparkles. Mont des Arts | Excelco Diamond ​ NEW ART Co., Ltd. Press release: July 4, 2025 Gorgeous Western beauty sparkles. Mont des Arts | EXELCO DIAMOND Sales start on Saturday, July 5, 2025 from the engagement ring and wedding ring specialty store / EXELCO DIAMOND
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-eefb4391c91ee7b5031e28c5c95b791f-750×403.jpg New ring “Mont des Arts” ▶
https://www.exelco.com/news/brandnews/mont_des_arts.php EXELCO DIAMOND (head office: Ginza, Tokyo), a diamond jewelry brand created by the prestigious Turkowski family of diamond cutters, which has been in business for over 200 years in Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India), will begin selling the new ring “Mont des Arts” from Saturday, July 5, 2025. Mont des Arts Product Overview
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-75c923b9039745dcbe10c8a4528d77ca-500×375.jpg Price: Engagement ring (center) Please inquire Wedding ring (left) ¥2,744,000 Wedding ring (right) ¥1,197,500 ・Sales start date: Saturday, July 5, 2025 ・Stores: Excelco Diamond *Some stores do not carry this product. If you would like to see it, please contact the store in advance. Mont des Arts concept The splendid beauty of Western Europe sparkles. Mont des Arts, the hill of art in Brussels, the capital of Belgium. The magnificent view, centered around a beautiful and orderly Western European garden, is expressed in eternally sparkling diamonds, creating a dignified design befitting a diamond brand.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-4265abb129b503b65e682590a664ef11-500×375.jpg Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-19f109913685c7481feef213911f90bf-2484×1650.png The melee diamonds are round cut, baguette cut and princess cut, and are set in rail, carved and prong settings to make the most of the diverse brilliance of each. You can feel the sparkle at your fingertips.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-f52d9c3839f8dcd639348258f0744b69-2484×1650.png A reflective setting is used to hold the melee diamonds under the setting to make the center diamond shine even more. The size of the side space has also been calculated to allow the center diamond to capture the light it needs to shine.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-314b173cc124b7663b20742ecf582bf2-300×300.jpg REFLECTIVE SETTING(R) Reflective setting is a setting in which melee diamonds are set under the center diamond. This setting is possible only because of Excelco Diamond’s high technical skills, and the light reflected from the melee diamonds beautifully and mysteriously illuminates the sharpened culet of the center diamond. Wedding ring (marriage ring) The melee diamonds are arranged in round cut, baguette cut, and princess cut, so you can enjoy the sparkle of various cuts on your finger. Although it has volume in width, the inner shell is firmly rounded, so it feels smooth to wear.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-e89f0fa9df273db2d40af3fb762d5b7a-2484×1650.png The color of the round cut, baguette cut, and princess cut melee diamonds arranged in the center creates an elegant look for your fingers. Although it has volume in width, the inner plate is well-rounded, so it feels smooth to wear. The brilliance of the diamonds and the beauty of the metal combine to create a majestic presence.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-8950af0ecd7e4366020f0cef17f11b6e-2484×1650.png Excelco Diamond Brand Introduction The world’s highest rated brilliance obtained by “Saline Light”, which scientifically evaluates the brilliance of diamonds.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-73e1483f9d6fa7712ca17b76fc2efac7-709×531.png *Saline Light Reports are not issued for some diamonds, such as those less than 0.25ct, H color or lower, and clarity SI1 or lower. The “Saline Light” system was developed to set standards for evaluating the brilliance of diamonds around the world. Excelco Diamonds were used as the “standard diamonds for beautiful brilliance” in the development of this historic device. More than 99% of Excelco Diamond’s diamonds have been awarded the world’s highest rating of “Ultimate★★★” (Ultimate Three Stars) by “Saline Light,” so you can fully enjoy the genuine brilliance that diamonds inherently possess. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before meeting you.
https://prcdn.freetls.fastly.net/release_image/7438/418/7438-418-c35fe663b5491e756349caccb3262f41-650×382.jpg The Diamond Journey is a system that allows you to learn about the shape of the rough diamond you have chosen, how it was cut, and the journey it took to reach you. You can feel the miracle of it reaching you, and at the same time, it is proof that it is a natural virgin diamond, not a “conflict diamond” or a “reused or recycled diamond”. “Diamond Journey” is the latest technology that was made possible because CEO Jean-Paul Turkowski maintains an “integrated in-house system” from carefully selecting and purchasing rough stones to selling them in stores. Excelco Diamond is the first brand in the world to introduce “Diamond Journey”.
About Excelco Diamond Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a cutting brand that has made its mark in the history of diamonds, originating in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). As of July 2025, there are 59 diamond specialty stores in Japan that have received the highest rating for brilliance. The Tolkowski family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowski, the fourth generation of the family and a mathematician, calculated the reflection and refraction of light with the belief that “I want to make diamonds shine more and create more beautiful diamonds,” and in 1919, he came up with the “Ideal Round Brilliant Cut.” Marcel’s formula for the “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is widely known throughout the world, and even now, more than 100 years later, no cut surpassing this has yet been developed. The history and tradition that the family has inherited for more than two centuries has been taken to a higher level, and currently, more than 99% of the diamonds created by Jean-Paul Tolkowski, the 7th
generation, and Arnaud Tolkowski, the 8th generation, have achieved the highest rating of “Ultimate★★★” (Ultimate Three Stars) in the “Saline Light” test, which measures brilliance. Official website ​ Official Instagram ​ NEW ART Co., Ltd. Representative: President and CEO Eri Hamano Established: May 2017 Capital: 100 million yen Business: Sales of bridal jewelry, etc. through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), listed on the Tokyo Stock Exchange Standard Board. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings), and it operates under the brands “Ginza Diamond Shiraishi” (65 stores nationwide) and “Excelco Diamond” (59 stores nationwide). More information about this release *This email was sent automatically, so please do not reply.