[Urban Research Co., Ltd.] JAPAN MADE PROJECT TOKYO, together with “Sentogurashi”, which operates “Kosugiyu Tonari”, proposes comfortable and modern collaboration items that will allow you to enjoy the Japanese summer in style, and will be available from Friday, July 4th.
Urban Research Co., Ltd. Press release: July 4, 2025 JAPAN MADE PROJECT TOKYO and “Sentogurashi”, the operator of “Kosugiyu Tonari”, have proposed comfortable and modern collaboration items for enjoying the Japanese summer in style, which will be available from Friday, July 4th.
https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-7ac2f97c5e7fd9f62d25ab203ec4bb14-680×908.jpg Urban Research Co., Ltd. is working with local people to tackle the interesting aspects and challenges of the local community project “JAPAN MADE PROJECT” with the aim of co-creating the local community, with the keyword “Japan’s regions are interesting.” JAPAN MADE PROJECT TOKYO, which was selected as the sixth region, focuses on the potential of “public baths” in cities and begins working with Kosugiyu, a long-established public bath in Koenji, Suginami Ward, Tokyo, in 2020 to encourage people to rediscover and re-recognize the attractive culture of the city. In addition, last year, we started working with the people at “Sento Gurashi,” who operate “Kosugiyu Tonari.” Japan’s summers have been harsh for the past few years. In order to make the summer as comfortable as possible, we exchanged ideas with the people at Sento Gurashi and came up with a product. Traditional Japanese items such as shorts, fans, and geta sandals are used as keywords to create a design that blends naturally into modern life. This summer, as a new initiative with “Sento Gurashi,” we will be releasing special collaboration items with “steteco.com,” which aims to revive and reinvent the steteco culture, and “Kurikawa Shoten,” a store founded in 1889 that uses traditional techniques to create cool clothing. We will start selling carefully selected items that combine functionality to make the humid Japanese summer comfortable and sophisticated design from Friday, July 4th. LINE UP It feels like the wind is blowing through your body. “steteco.com” bespoke clothing The lineup features three bespoke clothing styles from steteco.com, made with luxurious “Takashima Chijimi” fabric, which has been used for summer clothing in Japan since ancient times and is highly breathable and quick-drying.
https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-32916a21ee13071d81103e97493dac0f-900×600.jpg “Yu” pants (long): Easy pants that are comfortable enough to wear around town while still maintaining the comfort of steteko. Based on the style of wide slacks with tucks in the front, these easy pants were made to order from scratch. The relaxed silhouette and the crisp feel unique to Takashima Chijimi provide the ultimate relaxation in the hot season. Product number: JMTK-1188-AA01 Price: 8,800 yen (tax included) Color: BLK×CCL ・ BEG×OFF ・ BLU×OFF Size: M/L ・ L/XL ※Unisex
https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-17ee39510faa2af3717914779d85437a-900×600.jpg “Yu” pants (short): Made to order as wide short pants perfect for active summers, so that you can wear them as everyday wear. Not only are they easy to move in, but the sophisticated silhouette will elevate your summer casual style.
https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-c7cbc88bd69fb53e18b041c5207fe67c-900×600.jpg “Yu” shirt: A short-sleeved open-collar shirt that gives a cool impression. The smooth texture of Takashima Chijimi is comfortable against the skin, and it can be worn as a summer jacket or as a single piece. Although both are oversized, there are large size intervals between “M/L size” and “L/XL” sizes, so we hope you will choose the size that suits you best. “Yu” shirt Product number: JMTK-1188-AA03 Price: 9,900 yen (tax included) Color: BLK×CCL ・ BEG×OFF ・ BLU×OFF Size: M/L ・ L/XL ※Unisex
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https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-f8c7c0725023ce30d0fd5ce82b82c271-600×800.jpg Commitment to design This time, we are using an original pattern created together with the members of “Sentogurashi”. Based on the hiragana character “yu” which means bath, it features flowing curves inspired by the steam rising from a public bath and ripples on the water’s surface. The simple yet playful design adds a subtle individuality to your summer outfit. Hidden functional beauty The two types of “Yu” pants (long) and “Yu” pants (short) follow the specifications of the integrated loincloth fabric that is used in some products on steteco.com. Not only can you wear them without worrying about your underwear being see-through, but when you wear them directly against your bare skin, they provide a comfortable feeling of freedom as if you are not wearing anything from the inside, and they also have excellent breathability. This will be a new summer standard that combines traditional Japanese wisdom with modern comfort. Bring the coolness of summer into your life. “Kurikawa Shoten” special order fan “Yu” uchiwa: “Kurikawa Shoten” “Kurimin Shibu Uchiwa” made with the same original pattern as the steteco.com special order clothing. Available in five colors: the same color scheme as the clothing, plus a color supervised by “Sento Gurashi” members (L.BLU x YEL) and a “URBAN RESEARCH EXPO 2025 STORE” limited color (RED x OFF). Image
URL: https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-775455f65cb8312755d0832ecdc96c91-900×600.jpg Washi paper coated with precious persimmon tannin, extracted from green unripe persimmons, is not only durable and long-lasting, but also has insect repellent properties. The more you use it, the deeper the color becomes, and the unique texture is also attractive. “Kaiminshibu Uchiwa” is also known as an auspicious item that is related to “the people are coming”. Not only is it practical to let in the summer breeze, but it is also a masterpiece that makes you feel the Japanese aesthetic sense as a room interior. “Yu” uchiwa Product number: JMTK-3607-AA01 Price: ¥2,200 (tax included) Color: BLK×CCL ・ BEG×OFF ・ BLU×OFF ・ L.BLU×YEL ・ RED×OFF Size: ONE This summer, be sure to pick up some special items that combine the sensibilities of “Sento Gurashi” and “URBAN RESEARCH” and enjoy the Japanese summer in comfort and style. In addition, new lineups will be released in August, including geta sandals specially ordered from “Nagahama Mokuri” and miscellaneous goods made from leftover fabric generated during the manufacturing of steteco.com’s specially ordered clothing. Please look forward to future developments. [Sales start date] July 4, 2025 (Friday) – [Stores where it is sold] URBAN RESEARCH EXPO 2025 STORE URBAN RESEARCH Store Tokyo Skytree Town Solamachi Store Urban FamilyMart!! Toranomon Hills Business Tower Store THE GOODLAND MARKET Horie Store URBAN RESEARCH ONLINE STORE Next to Kosugiyu ※ Sales stores may change without notice. ※ Sales will begin at around 12:00 at URBAN RESEARCH ONLINE STORE. (Time may vary due to system issues) ABOUT Kosugiyu A long-established public bathhouse founded in 1933 in Koenji, Tokyo. A five-minute walk from JR Koenji Station, you can walk through a lively shopping street and into a residential area, and the retro building with a gabled roof that makes you feel like you’ve traveled back in time to the Showa era has a strong presence. This public bath is loved by many as a place of relaxation in Koenji, where a diverse Chuo Line culture centered on music, fashion, and subculture coexists with good old history. There is the famous milk bath, weekly and daily baths, and cold baths, and alternating hot and cold baths are synonymous with Kosugiyu.
https://prcdn.freetls.fastly.net/release_image/3710/1210/3710-1210-9c320e53b8ea7bd55e44c036f5955371-900×600.jpg Next to Kosugiyu A shared space with a bathhouse next to the long-established bathhouse “Kosugiyu” in Koenji, Suginami Ward. On weekends, anyone can use the café and co-working space, and on weekdays, it is a members-only space where you can relax after a bath, work, eat, or use it however you like. The company also operates an apartment complex with a public bath that utilizes vacant houses in the area, proposing a lifestyle where you can enjoy the whole town as if it were your home. In addition to Koenji, the company also works with the guesthouse “Kosugiyu Tonari-Besso” in Nagano, and the public baths “Utopia Shiratama Onsen” and “Kosugiyu Harajuku” in Osaka, making it a base for spreading the idea of living with public baths across the country.
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