Mavie Inc. Overseas D2C brand “THE TOE” opens Greek-inspired concept store in Tokyo and Osaka for a limited time

【Mavie Inc.】The overseas D2C brand “THE TOE” will open a
Greek-inspired concept store in Tokyo and Osaka for a limited time ​
Mavie Inc. Press release: July 4, 2025 Overseas D2C brand “THE TOE” opens a Greek-inspired concept store in Tokyo and Osaka for a limited time Experience the “gradation of beauty” that incorporates light and shadow, wind and space. Tokyo: July 19th (Sat) – July 27th (Sun) | Osaka: August 2nd (Sat) – August 3rd (Sun) | Limited edition novelties available The brand “THE The TOE will be holding a limited-time concept store in Tokyo (Daikanyama T-SITE GARDEN GALLERY) from July 19th (Sat) to July 27th (Sun), and in Osaka (Imagine&Design) from August 2nd (Sat) to August 3rd (Sun).
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-51fbe2d6950938b964a4eb39dda78e97-1080×1350.jpg -THE TOE 2025CONCEPT STORE- Exhibition Season Concept: Fragments of Light Location Theme: Graecia “THE TOE” has an overseas concept for each season A concept store set in Greece will be opened in Tokyo and Osaka, where you can experience the “gradation of beauty” that incorporates light and shadow, wind and space. Product lineup Image
URL: https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-bc6f2da357bded7a7b493b143650c7f0-1800×2700.jpg Kymo Smocking Onepiece ¥34,100 (taxin)
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-656494974d58207409507f62917d8d45-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-935f44f3329427ad83c04cf0c4c4b979-1800×2700.jpg Pythagoras Frill Skirt ¥34,100 (taxin)
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-53ff3bb044b8ee79d4f05991b8782d82-1800×2700.jpg Erie Frills Onepiece ¥28,900 (taxin)
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-33ced1ddd16b34a70c902e4d0a26bbfa-1800×2700.jpg Patmos Linen Vest ¥25,300 (taxin) Patmos Linen Skirt ￥26,400 (tax included) *Other items will be updated on the official online site and SNS. LIMITED SUMMER BAG
https://prcdn.freetls.fastly.net/release_image/127484/16/127484-16-b4413e26f39651e41356922b42e9b5bb-1800×2700.jpg Price: ¥33,000 (tax included) Contents: Includes items worth ¥77,000 We have prepared a limited number of LIMITED SUMMER BAGs, available only at the POPUP venue, for this summer only. This is a limited edition bag prepared for this POPUP, and the contents are different from the SUMMER BAG sold online. Limited edition We will give a “UV Protect Umbrella” to customers who purchase over 66,000 yen (tax included). It folds compactly and can be used in both sunny and rainy weather. It combines functionality and design suitable for everyday use and travel. *Even if you have a reservation, we may not be able to prepare the product you want if the product is out of stock. About Priority Entrance Tickets There are two types of tickets available for this POPUP event. Each ticket offers different benefits, so please choose the one that best suits your style. • [July 24th (Thursday) and 25th (Friday)] SPECIAL VIP DAY Ticket price: ¥3,000 (tax included) Time: 11:00-15:00 (last entrance 14:00) During the special two-day VIP DAY, we will be offering the following luxurious benefits: ・Original novelty gift ・10% off selected items (some exclusions apply) ・Special event benefits ・CEO,aya・DIRECTOR,kei store visit • [July 19th (Saturday), 20th (Sunday), 21st (Monday/Holiday)] Standard Entry Ticket price: ¥1,000 (tax included) Time: 19th (Sat) 15:00-20:00 (last entrance 19:00) 20th (Sun), 21st (Mon, holiday) 11:00-20:00 (last entry 19:00) Standard Entry Benefits ・Original novelty gift ・Special event benefits • Ticket release date Sales will start from 21:00 on Saturday, July 5 Details and reservation methods will be announced on our official SNS. POPUP STORE Overview • TOKYO Daikanyama T-SITE GARDEN GALLERY ・Date: July 19th (Sat) – July 27th (Sun) ・Location: 16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033 • OSAKA
Imagine&Design ・Date: August 2nd (Sat) – August 3rd (Sun) ・Location: 2-6-12 Minamisenba, Chuo-ku, Osaka, Osaka 542-0081 About THE TOE THE TOE has two meanings: TWO and TOE. TWO refers to the two founders, and also to the BRAND CUSTOMER relationship. TOE means toe in English. The direction the toe points always points in the direction a person is moving forward, so we want to be a brand that always guides CUSTOMER. THE TOE enjoys fashion, provides
opportunities, experiences and creations that you will love, and provides value that colors not only your appearance but also your heart. We aim to be a brand that becomes a part of life, filled with memories, and embodies the special coloring of the everyday lives of customers who wear THE TOE. ▪️THE TOE ONLINE STORE
https://thetoe.store ▪️THE TOE OFFICIAL Instgram
https://www.instagram.com/the_toe_official/ About mavie inc. OUR VISION “To a world where people can love the stories of clothes.” Solve social issues through international cooperation and change society through fashion. Mavie Inc aims to provide passion and hope to young people who have dreams and passion for building a new future, and to create a society where they can pursue their own potential. We are committed to our mission of realizing international cooperation and making the world a more sustainable and inclusive place through the power of fashion. Mavie Inc is an up-and-coming company run by all employees of Generation Z, including the CEO. With a strategic vision for brand growth, the company is overturning industry norms with its innovative approach. 【Overview of the operating company】 Operating company: mavie Inc. Head office location: 7-1-5 Minamiaoyama, Minato-ku, Tokyo ＆CALM minamiaoyama President and CEO: Aya Shirakura Business: Apparel business, commerce business ＜Contact＞
info@thetoe.life thetoeofficial@gmail.com *This email has been sent automatically, so please do not reply.