Sola of Tokyo Co., Ltd. / Letra Letra, which deals in Mexican handicrafts, will launch a new brand of art-like mercado bags called “Paloma” on July 11th, after 10 years of development.

【Sola of Tokyo Co., Ltd. / Letra】 After 10 years in business, Letra, which deals in Mexican handicrafts, will launch a new brand of art-like market bags called “Paloma” on July 11th. ​
Sora of Tokyo Co., Ltd. Press release: July 4, 2025 [Paloma] After 10 years of development, Letra, which deals in Mexican handicrafts, will launch a new brand of artistic mercado bags, “Paloma,” on July 11th. 10 years after its debut, Letra will launch a new brand, “Paloma,” at Daikanyama T-Site on July 11th.
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-02404130e14b7838ee20861f68b138c4-768×314.jpg From Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Masanori Kitajima), the brand “Paloma”, which offers merchandise bags that look like works of art, will be launched at Tsutaya Daikanyama on Friday, July 11th. We were fascinated by the colorful streets and beauty of handicrafts in Mexico, and from among the handicrafts we came across in Mexico, we collected those with designs that fit into Japanese life and have been delivering them as “Letra”. Ten years have passed since the birth of “Letra” (letter), and “Paloma” (dove) was born by incorporating newly created designs and ideas from the relationship we have built with the local people in Mexico into a high-quality and special lineup. 10 years have passed since the establishment of a new apparel market. In the 10 years since Letra’s debut, the term “Mercado Bag” has become known in Japan, and Mercado Bags have been newly established in the apparel market as a spring and summer fashion accessory. The number of items purchased by our company was about 1,200 in 2015, but last year in 2024, the number of items purchased has increased 29 times to about 35,000. This is not just a change in Japan, but also a change among Mexican artisans.

https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-eeed67cc2df87875c7fe2d9b2fab691d-3900×3065.jpg Paloma’s new product lineup Plaoma The new possibilities of mercado bags discovered through the relationships Letra has built with Mexican people. A special mercado bag has been created by Mexican artisans with particularly high skills. We have a selection of items that pursue high design, which is different from the concept of mercado bags so far, such as bags with beautiful mesh that are like works of art and bags that combine unique different materials. This lineup allows you to enjoy the comfortable quality of items that combine time-honored techniques with modern sensibilities. DESIGNERS MERCADO BAG “DESIGNERS MERCADO BAG” is a series that pursues more beautiful knitting patterns that are different from traditional mercado bags. By combining cords of different thicknesses, more complex designs and meshes can be created. Requires advanced technology “GRAPH” Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-6b4e3d026e7c01bf5a673d1d71994606-1080×1080.jpg Although simple, the mesh pattern created by the use of cords of different thicknesses gives the design a sophisticated impression. PRICE: ¥24,200 (tax included) SIZE: Height 28cm x Width 30cm x Depth 12cm x Handle height 24cm *Other colors available. “CROSS” Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-79d3693b1f0c5367639fde45d652ff9b-1080×1080.jpg This mercado bag is made with a combination of thin and thick cords, and the weave is as beautiful as a work of art. It has an elegant design that highlights the craftsmanship of the artisans. PRICE: ¥24,200 (tax included) SIZE: Height 28cm x Width 30cm x Depth 12cm x Handle height 24cm *Other colors available. “MESH”
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-ef818f540705f35b3b09206b5c890076-1080×1080.jpg A bag made of openwork mesh that will enhance the seasonal mood. You can enjoy changing it up by inserting a patterned inner bag. PRICE: ¥24,200 (tax in) SIZE: [STANDARD] Height 30cm x Width 30cm x Depth 13cm x Handle height 24cm PRICE: ¥19,800 (tax in) SIZE: [SHORT] Height 20cm x Width 30cm x Depth 13cm x Handle Height 15cm WHITEBLACK *Available in 2 sizes and other colors. MERCADO BAG with GREAT DETAILS We have prepared a lineup that allows you to enjoy details that are different from previous Mercado Bags, such as Mercado Bags with beads woven into them, clear handles, and leather. “BEADS MINI BAG” Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-4c50b6ae950e7eb5b76fac2d06ad2f90-1080×1080.jpg A mini bag made by weaving beads. The colorful colors, reminiscent of Mexican markets, will lift your spirits. PRICE: ¥17,600 (tax included) SIZE: Height 17cm x Width 24cm x Depth 10.5cm x Handle height 13.5cm *Other colors available. “CLEAR HANDLE BAG”
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-9c5a42a36397bc52341b637f3c63a2c4-1080×1080.jpg A tote bag with clear handles. Perfect for summer trips to resorts and the beach. PRICE: ¥16,500 (tax included) SIZE: Height 21.5cm x Width 21cm x Depth 12cm x Handle inner diameter 12.5cm *Other colors available. “LEATHER HANDLE MINI BAG”
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-3b0b74a59f722e99c44d487b8465fe2a-3900×3900.jpg A mini bag with Mexican leather handles. Its soft, round shape and stylish design with gold hardware. PRICE: ¥17,600 (tax included) SIZE: Height 18.5cm x Width 14~20cm x Depth 10.5cm x Handle height 11.5cm LEATHER: Cowhide *Other colors available. “LEATHER HANDLE TOTE BAG”
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-f9f3313fe14057b6b2cb53167e6a5d95-1080×1080.jpg A tote bag with Mexican leather handles. A chic, modern and
easy-to-use bag. PRICE ： ￥22,000(tax included) SIZE ： Height 31cm × Width 32.5cm × Depth 12.5cm × Handle height 17cm LEATHER ： Cowhide ※Other colors available. “LEATHER SACOCHE”
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-8e05a1112a270756b8116d7c403c5d94-1080×1080.jpg A minimalist sacoche. It features a unique shape that is compact yet has a sturdy gusset. PRICE: ¥11,000 (tax included) SIZE: Height 18.5cm x Width 14-20cm x Depth 10.5cm x Handle height 11.5cm LEATHER: Cowhide *Other colors available.
Launching on Friday, July 11th at Daikanyama TSUTAYA Bookstore
https://prcdn.freetls.fastly.net/release_image/116313/44/116313-44-46be6be5c7364d70212dd3ef58511b5a-1080×1350.png The new brand Paloma, a Mexican handicraft, is now available at Daikanyama TSUTAYA Bookstore and WEB. It will be launched in SHOP from Friday, July 11th. *Please note that the lineup may differ depending on the sales location. Daikanyama Tsutaya Bookstore Date: Friday, July 11, 2025 to Thursday, July 24, 2025 (final day until 8pm) Location: Daikanyama T-Site Building 2, 1st floor Paloma Official WEB Site https://www.letratokyo.jp/paloma/letrapaloma/ *Some products may not be in stock at Daikanyama T-Site or the Paloma Official Website. About Letra A brand that handles Mexican goods, with Mercado bags as its main product, debuted in 2014. Started out in the secondhand clothing business in the 1980s. In the late 2000s, our company president, Masanori Kitajima, was fascinated by the energetic people and colorful cityscapes and visited Mexico several times a year. There, he encountered the Mercado Bag. Sensing the potential of the lightweight and durable Mercado Bag, he began importing and selling it in Japan. From 2014 to the present, we have gradually expanded the recognition of Mercado Bags in Japan. (Comparison of purchase numbers / 2015: 1,200 units, 2024: 35,000 units) We want our customers to enjoy Mercado Bags. Through our business, we will contribute to the long-term succession of traditional Mexican techniques, the creation of vocational training opportunities in prisons, and the stabilization of the lives of Mercado Bag artisans. These are our initiatives for Social Good. Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule: https://www.letratokyo.jp/events/ 【Company Profile】 Company name: Sora of Tokyo Co., Ltd. Business: Women’s apparel, clothing accessories Operating brands: Letra, flower Established: August 1998 Representative director: Masanori Kitajima *This email has been sent automatically, so please do not reply.