Biggest Over 400 Korean and Asian brands will participate! The huge “Buchiage Sale” with up to 95% off will be held on the fashion e-commerce site “60%” from July 11th.

[The biggest one] More than 400 Korean and Asian brands will participate! The huge sale “Buchiage Sale” with up to 95% off will be held on the fashion e-commerce site “60%” from July 11th. ​
Sixty percent Press release: July 7, 2025 [The biggest one] More than 400 Korean and Asian brands will participate! The huge “Buchiage Sale” with up to 95% off will be held on the fashion e-commerce site “60%” from July 11th. To commemorate the 7th anniversary of the founding of “60% (Sixty Percent)”, a points return festival of up to 100 million yen will be held at the same time! In addition, the main model is the popular influencer “Yurume”. The fashion e-commerce site “60%” (Sixty Percent), which has over 2,500 brands from various Asian countries, has decided to hold its largest-ever sale event, “Buchiage Sale,” from Friday, July 11th. Korean and Asian brands that have just arrived in Japan can be purchased at special prices for a limited time. In addition, to commemorate the 7th anniversary of the founding of “60%”, a points return festival of up to 100 million yen has been decided. During the period, you can enjoy shopping at even better prices by combining points. In addition, “Yurume” (OOO Entertainment), an influencer who is extremely popular among Gen Z, has been appointed as a model for this “Buchiage Sale”. Limited looks wearing products from popular Korean brands participating in the Buchiage Sale are being specially released.
https://prcdn.freetls.fastly.net/release_image/34990/542/34990-542-53c81f60dac0e98b4d72ffa20445865c-1500×800.jpg ■ Overview of the “Buchiage Sale” The “Buchiage Sale” is 60%’s largest event, held twice a year in summer and winter. This time, more than 400 popular Asian brands, mainly from Korea, will participate, and sales of up to 95% off will be held. In addition, we will be holding a relay-style sale where certain brands will receive additional discounts, and a huge Thanksgiving event will be held to commemorate our 7th anniversary, where we will be awarding points worth 100 million yen. ▶Event period: Friday, July 11, 2025, 12:00 – Friday, August 1, 23:59 ▶Bump-up sale page:
https://www.sixty-percent.com/plans/megasale_elp ▶App download: https://app.adjust.com/1qdu1tqt
https://prcdn.freetls.fastly.net/release_image/34990/542/34990-542-6857cb131428d53268f25b9e27c93744-2080×1386.png
https://prcdn.freetls.fastly.net/release_image/34990/542/34990-542-b307c2f3ced3c48370cfe9160d298df9-1149×770.png ■7th Anniversary｜Points Appreciation Festival up to 100 Million Yen A special appreciation festival to commemorate the 7th anniversary of the founding of “60%” (Sixty Percent), which was founded as a platform that brings together the latest Asian brands. A points appreciation festival that can be used up to a total of “60%” of 100 million yen as a token of appreciation. ▶︎Period: Applicable to those who purchase between Friday, July 11, 2025 and Thursday, July 17, 2025 (Purchases are based on those who have already made payment) ▶︎Points awarded: Immediately awarded ▶︎Points expire: 30 days after award ■60% “60%” is a global fashion store that only carries Asian brands. It carries more than 2,500 brands and over 170,000 items from more than 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia, for young people in their teens and twenties (as of July 2025). The store has areas based on taste and category, such as “Goods” and “Casual,” and offers a rich lineup to meet a wide range of fashion needs, from street brands to designer and lifestyle brands. ▶Official website: https://www.sixty-percent.com/ ▶App download:
https://app.adjust.com/1qdu1tqt ▶Instagram:
https://www.instagram.com/sixtypercent_official/ ■Sixty Percent Co., Ltd. Founded in July 2018. Operates the global fashion e-commerce store “60%”, which only carries Asian brands. It handles over 2,500 brands and over 110,000 items (as of June 2025), ranging from street brands to casual, designer, and lifestyle brands for teenagers and people in their 20s. Its mission is to “bring Asian fashion to the global mainstream,” and it aims to become the largest fashion company in Asia. ▶Company name: Sixty Percent Co., Ltd. ▶Location: 1-33-15 Ebisu Nishi, Shibuya-ku, Tokyo ▶Established: July 2018 ▶Website: https://corp.sixtypercent.com/ *This email has been sent automatically, so please do not reply.