dbqp.co Co., Ltd. New Challenge DEAR BARBER evolves – dbqp.co Co., Ltd., the operator, rebrands to become a men’s salon that meets the “work style and values ​​of the future”

【dbqp.co Co., Ltd.】 【New Challenge】DEAR BARBER Evolves──Operator dbqp.co Co., Ltd. rebrands to become a men’s salon that meets “future work styles” and “values” ​ Image
URL: dbqp.co Inc. Press release: July 9, 2025 [New challenge] DEAR BARBER evolves──Operator dbqp.co Co., Ltd. rebrands to become a men’s salon that meets “future work styles” and “values” Osaka-based barber shop brand “DEAR BARBER” has announced a rebranding. Facing the changes in work style reform and values, we are evolving to a new stage as a next-generation men’s salon that aims to balance customer experience and work environment ■ Background: The evolution of DEAR BARBER that began with work style reform Image
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https://prcdn.freetls.fastly.net/release_image/64906/11/64906-11-95decba359bf9a905e2136055762e2e8-640×427.jpg “DEAR” operated by dbqp.co Co., Ltd. Since its founding, “BARBER” has expanded in Osaka as a barbershop that balances “a work environment that staff can be proud of” and “satisfaction of male customers”. In 2019, the company’s efforts to improve the working environment were introduced in a special feature titled “The Reality of ‘Work Style Reform'” on TV Tokyo’s “Gaia no Yoake”. In response to issues in the beauty industry such as long working hours and low wages, the company has been leading the way in workplace reform by decentralizing work through new stores, strengthening welfare benefits, and adopting flexible working styles. 【Reference Link】 Gaia no Yoake Official Page: https://txbiz.tv-tokyo.co.jp/gaia/vod/post_180676 ■ Rebranding: Rebuild your brand, salon and culture
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https://prcdn.freetls.fastly.net/release_image/64906/11/64906-11-e151a6a4a7bf3676a8dfc59c26477e9d-640×360.jpg Currently, DEAR BARBER operates four stores in Osaka City and is gaining support as a men’s salon that caters to the diverse images and needs of men. In this rebranding, – Renewal of the brand logo – Reconstruction of the spatial design of each store ・Introduction of a new concept called “Official Look” Through this, we will renew the world view of DEAR BARBER. We aim to achieve both a sophisticated customer experience and a workplace environment that our staff can be proud of. In addition, this initiative is not just a simple brand update, but also has an eye on “industry transformation” and “men’s market transformation.” We will propose a new standard in men’s beauty with services and vision that go beyond the boundaries of traditional barbershops. The new logo is based on “sand skin beige” with “dark green” as the main color. The font used is “DAHLIA” to express tradition and elegance. The design reflects the brand personality and is playful and delicate while balancing masculinity and femininity.
https://prcdn.freetls.fastly.net/release_image/64906/11/64906-11-33d9d5be2b3a5100a2bb0ad8c2ff781e-1024×768.jpg ■ Vision for the future: Creating a culture of men’s beauty Image
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https://prcdn.freetls.fastly.net/release_image/64906/11/64906-11-adaabb53afc0a52721ef7fb399b84fc1-640×427.jpg In the future, dbqp.co Co., Ltd. and DEAR BARBER will continue to pursue the following goals with the brand vision of “Gentleman Beauty” at its core: – Improving the value of working staff – Improving the quality of life for male customers ・Update of the entire hairdressing and beauty industry We will continue to propose new ideas to achieve this. Under the philosophy of “Making work happier,” DEAR BARBER will redefine the very nature of men’s salons for the next 10 years. More information about this release *This email has been sent
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