【UNDONE JAPAN Co., Ltd.】 First collaboration between UNDONE and prestigious F1 team Williams
UNDONE JAPAN Co., Ltd. Press release: July 9, 2025 UNDONE collaborates with prestigious F1 team Williams for the first time Limited edition Japanese quality wristwatch to debut at 2025 British GP
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-cf2123fc9c60279181a745ae1b623c24-1920×1080.jpg A special film that embodies a real connection with fans. Limited benefits and participation projects are also planned. Customized watch brand UNDONE has signed an official license agreement with the F1 team Atlassian Williams Racing and will be announcing its first
collaboration model. This collaboration is not just a license agreement or product collaboration, but a project with the theme of “creating an experience that connects fans and teams more deeply.” All products are “Japan quality” specifications, planned and designed in Japan. A special collection has been born in which UNDONE’s
craftsmanship and precise design are fused with the world of motorsports.
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-cbb0cd4cf6fa92896b6e0fbfccca1e45-1920×1080.jpg Values shared by Williams Racing and UNDONE Williams Racing, which has been challenging the world of F1 for many years, and UNDONE, which is passionate about watchmaking. What both have in common is precision, uncompromising manufacturing, and deep respect for fans. This collection was created by resonating with the values of both parties. The tradition and pride of Williams Racing lives on with every tick of time. This special watch collection is a testament to the connection between the team and the fans. In the future, we plan to gradually roll out special benefits exclusive to UNDONE members and mechanisms for fans to participate. We will propose a new form of communication that connects fans and teams through watches. The first public appearance will be at the official British Grand Prix Fan Zone. This collection was unveiled for the first time in the world at the Williams Official Fan Zone held in London from July 1st to 6th ahead of the 2025 F1 British Grand Prix. In the future, we plan to expand real-life contact with fans through Williams fan events and
participatory initiatives held around the world.
Collection overview ▪️TheCarbono Watch A fan-made chronograph that pays tribute to current Williams drivers Carlos Sainz and Alex Albon. This model can be customized by fans, and you can add initials, race numbers, and driver helmet designs.
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-40e14a409f399f841a7ac49a2da09556-1080×1080.jpg [Product specifications] – Movement: Japanese TMIVK64 mechanical quartz hybrid flyback chronograph – Case size (material / width / thickness): 316L stainless steel / 41.8mm (excluding crown) / 12.7mm (including crystal) – Windshield: Sapphire crystal – Water resistance: 100m/10ATM ・Manufacturer’s warranty: 1 year ・Price: 60,500 yen (tax included) ▪️FW47 Watch A mechanical skeleton model that pays homage to the innovation and technical capabilities of the latest machine, the FW47. A special watch that embodies the “aesthetics” of Williams.
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-1aace05d04e65b52be025ca52cccaa2b-1080×1080.png [Product specifications] ・Movement: Miyota 9122 Automatic mechanical watch ・Case size (material / width / thickness): 316L stainless steel / 40mm (excluding crown) / 13.8mm (including crystal) ・Crystal: AR-coated sapphire glass ・Water resistance: 100m/10ATM ・Manufacturer’s warranty: 1 year ・Price: 124,300 yen (tax included) The project started with the meeting of the passions of three people. The prestigious F1 team Williams Racing has been undergoing major team reforms in recent years. Under new leadership, the team has undergone a major turning point, with a renewed car development and the addition of Carlos Sainz, and is now taking on the challenge of “reaching the top.” Meanwhile, UNDONE is also reconstructing its brand structure based in Japan. With a clear vision of “spreading Japanese
craftsmanship and sensibility to the world,” it is beginning to fully expand globally. The person who connected the two was Chris, a former racer and avid UNDONE user. He was fascinated by the sports watch “Aqua Deep” and conveyed his passion to the two, which is how this project got underway. “This is not just a design collaboration. It’s a challenge to deliver a watch with a story to fans around the world.”
–UNDONE Head of Motorsports Chris “The three parties, who work in different fields, met with their own dreams and missions, and this initiative naturally came together. A new project born from shared values and passion is now underway.” –Comment from UNDONE Japan Director, Sakiko Pouchel “Time only has meaning when it has its own story. This watch is the starting point of a story that connects the team and the fans. I hope that it will carry someone’s memories and passion and continue to tick away time without stopping.” –Comment from Luke Timmins, Williams Racing Merchandising & Licensing Director Through our award-winning Fan Zone and unique online experiences, Williams Racing has always put the fans at the heart of everything we do. Now, together with UNDONE, we are proud to bring you a watch that brings your passion to life.
┃ About UNDONE
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-290e0306451ce007f7617959b219671e-300×300.jpg UNDONE is a customized watch brand that values individuality and was born under the belief that a watch is a “perspective”. Since its founding in 2014, UNDONE has been combining sophisticated watchmaking technology with creative freedom to deliver timepieces that allow fans around the world to express their “uniqueness”. In 2024, the global headquarters will be relocated to Tokyo. All watches are designed in Japan and equipped with Japanese movements, inheriting Japan’s rich design culture and the spirit of craftsmanship. UNDONE is also known for its diverse collaborations that are developed from a unique perspective, and offers collections that combine stories and design, from pop culture to traditional culture. It is not just a watch, but a “product that can be talked about” that stimulates the sensibilities of each user, and is gaining support globally. UNDONE will continue to pursue the possibilities of watches as a means of expressing “your individuality”. UNDONE – Designed in Japan. Crafted for perspective. ┃Atlassian Williams RacingAbout
https://prcdn.freetls.fastly.net/release_image/52139/115/52139-115-5885b246d8bb2615c69882fbb4622f1b-1080×680.png Founded in 1977. A traditional British team that has produced numerous champions and is the third most successful team in F1 history. In recent years, under a new structure, it has been restarted with the aim of returning to the forefront of the grid.
▪️Product Information ・Collection name: UNDONE × Atlassian Williams Racing ・Model name: Carbono Fans watch / FW47 Mechanical watch – Global debut: July 1st to July 6th, 2025 (F1 British Grand Prix, London Fan Zone) – Sales site: https://undone.co.jp/pages/wr ▪️Sales Schedule Pre-orders for this collection will be available in stages according to the following schedule. 【Pre-registration Period】 Tuesday, July 1, 2025, 11:00 PM to Wednesday, July 16, 2025, 10:59 PM *By pre-registering during the period, you can participate in the limited sale prior to the general pre-order sale. 【Pre-order sales exclusive to UNDONE Club Members】 Wednesday, July 16, 2025, 11:00 PM to Saturday, July 19, 2025, 10:59 PM ※This pre-order sales period is exclusive to UNDONE Club Members (official members). 【Pre-registration only】 Saturday, July 19, 2025, 11:00 PM to Tuesday, July 22, 2025, 10:59 PM ※This pre-registration period is limited to customers who have pre-registered as above. 【General reservation sales period】 Tuesday, July 22, 2025, 11:00 PM -Monday, September 1, 2025, 12:59 PM *Anyone can make a reservation. ■Inquiries regarding this matter UNDONE JAPAN Co., Ltd. Customer Support Email address:
support@undone.co.jp https://undone.co.jp/
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