【4clover Inc.】 The “experience-based art watch” from Denmark arrives in Japan for the first time! Enjoy the passage of time with just color – the new sensation “Gradient Watch” is released
4clover Co., Ltd. Press release: July 9, 2025 To Members of the Media The “experiential art watch” from Denmark has arrived in Japan for the first time! “Enjoy the passage of time” with just color — the new sensation “Gradient Watch” unveiled “Wear modern art” — the Danish “Gradient Watch” brings you such a mysterious experience, and pre-sales will start on Makuake from July 9th.
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-f2ff41df091f029ce65b47147d814357-2200×1238.png 4clover Co., Ltd. (Headquarters: Toride City, Ibaraki Prefecture, CEO: Taishi Iwakami) will launch the first Japan launch project of the analog watch “Gradient Watch” by the design studio “LAWA DESIGN” in Copenhagen, Denmark, on the support purchase service “Makuake” from 11:00 on Wednesday, July 9, 2025. ▼Makuake project page
https://www.makuake.com/project/gradientwatch/ ■ In this age of information overflow, enjoy the feeling of not being rushed by time
The “ripples of color” that change every minute depict the passage of time. Smartwatches that allow you to manage your schedule and notifications at your fingertips are now popular. Without realizing it, the feeling of being “pursued by time” has become ingrained in our daily lives. The Gradient Watch was born to gently ask such questions of the modern age. This watch has no hands, numbers, or sound. However, the two gradient discs continue to paint the time by quietly layering colors – its appearance is quiet and poetic, like an art piece.
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-ef8ef989ca49c7609dc70222c88afbf0-1280×720.png The current time, 8:50, is visualized using only “overlapping colors.” ■ An art watch with minimalist beauty created by a Danish architect This clock was created by LAWA DESIGN, a design studio based in Copenhagen, Denmark, by architects Allen and Eva. Their unique concept of “feeling time through color” was born from their architectural aesthetic and minimalist worldview.
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-bc14c348f126ef7a81492eb3d7f63918-900×653.png LAWA DESIGN’s masterpiece. Products that highlight the structural beauty and attention to materials unique to architects. The Gradient Watch, which took more than three years to develop, is LAWA DESIGN’s first watch collection. To date, they have developed wall clocks, furniture, lighting, and other products in 18 countries around the world, and have received high praise. Their experience and philosophy are quietly alive in this small wristwatch. ■Beyond the boundaries of watches. Wear the “passage of time” as art The Gradient Watch has two overlapping gradient discs on its dial. One disc indicates the hours, the other the minutes. They rotate silently, expressing the time with just the overlapping of colors.
Every minute, a pattern of colors that will never appear again appears and disappears. The pattern that changes gently every minute is like a ripple of time. Every time you look at it, a different view unfolds, allowing you to feel the transition of the present moment. This watch is a new product designed not to tell the time accurately, but to allow you to enjoy the passage of time. ■ Product specifications and specs Gradient Watch is not only stylish, but also has sufficient quality and functionality for everyday use. Movement: Japanese quartz (Miyota 2025) Case material: 316L stainless steel Glass material: Sapphire-coated mineral glass Size: 38mm (unisex) Weight: Approx. 33g (body only) Strap: 2 types, genuine leather/stainless steel mesh Water resistance: 5ATM (water resistant for daily use) Case back: Engraved with serial number (different number for each watch) ■ Available in four sophisticated color variations Gradient Watch is available in four sophisticated colors. Each piece has a different expression, and will subtly match the wearer’s personality and outfit.
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-7a061e217b2f12a8c76b4bd1cc94993a-1280×720.png From left: Black, Silver, Gold, Rose Gold. Black: A deep tone that combines tranquility and strength Silver: A clean impression that stands out for its transparency and modernity Gold: A striking color that combines elegance and glamour Rose Gold: A soft, elegant color that is attractive
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-6160a6551293c50d7f93ef04935a5261-1280×720.jpg Black
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-f58f4d8aa154ba1529cf22b0cb4416bf-1280×720.jpg Silver
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-42ab7f35631da54ca72c3083b76bb62f-1280×720.jpg Gold
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-0d8919c20b34a95c3f3fb571ef41b0dd-1280×720.jpg Rose Gold ■ Minimalistic and beautiful special packaging, perfect for gifts Gradient Watch is delivered in a special package that embodies the world view of the product. The refined design that has been stripped of all unnecessary elements is perfect not only for yourself but also as a gift for someone special.
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-04b26d70fd986c0697e244e32811f0ed-1600×900.jpg High-quality design that harmonizes with the minimalist beauty of the watch body ■ Project Overview (Makuake exclusive) Product name: Gradient Watch Release date: Wednesday, July 9, 2025, 11:00~ Price: [Makuake limited price] 32,700 yen (tax included) ~ General sales price: 38,500 yen (tax included) MakuakeURL:
https://www.makuake.com/project/gradientwatch/
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-8d70340bf82d268a41448c2bac11bc17-1280×720.jpg
https://prcdn.freetls.fastly.net/release_image/165460/3/165460-3-2cb7cc9b31fdde146fcc3b973ea6b724-1280×720.jpg This project has been officially confirmed by the manufacturer, LAWA DESIGN, as “the first official sales project in Japan” (as of July 2025). Until now, this product has never been sold or distributed through official channels in Japan, and this launch on Makuake marks its first official distribution in Japan. ■Company information Company name: 4c l o v e Co., Ltd. r Head office location: 2 3 8 6 – 1 1 Shimotakai, Toride City, Ibaraki Prefecture Representative Director: Taishi Iwakami Phone number: 0 2 9 7 – 8 8 – 0 2 4 8 Site:
https://www.4clover-co.jp/ *This email has been sent automatically, so please do not reply.
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